Ad Blockers Will Change How Ads Are Sold

advertising By November 9, 2015 Tags: , , 14 Comments

Thomas Schreiber at DNI’s conference 

Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.


More Apple Car Thoughts: Software Culture

Apple, software By November 1, 2015 Tags: 23 Comments

Fueled by a significant number of hires from other car makers and real estate expansion beyond the upcoming hypergalactic spaceship HQ in Cupertino, rumors of an Apple Car keep percolating. I hope to drive an Apple Car someday… but does Apple’s personal computing software knowhow translate into the high-reliability real-time code required for a safe, reliable and, of course, elegant electric car?


Blendle’s Secret Weapon: Its Toolkit (2/2)

newspapers, online publishing By October 18, 2015 Tags: , , 4 Comments

Behind Blendle’s facade lies a complex set of tools aimed at expanding the reach of paid-for editorial: a recommendation engine; the possibility for publishers to use parts of Blendle’s back office for content optimization; a revisited transaction system, all of which could have serious impact on the news ecosystem. Here is a peek under Blendle’s hood.(This is the second part of a series. Part one is here.)