Get a demo of a Bloomberg terminal. You’ll be is blown away by the depth of available data. Thousands of statistics, historical tables, sources… Everything is available through the proprietary terminal. Bloomberg started by offering a real-time news flow dedicated to the needs of the financial community, traders, analysts, etc. Over the years, the system expanded in two directions. First, remarkable journalistic work grew Bloomberg from a unidimensional newswire into a multi-product company providing breaking news, features stories, in-depth reporting, TV feed, radio, podcasts, even a magazine. The service is encapsulated in a terminal rented for a fixed price (€1800 a month), no discount, no complex pricing structure, just one product, that’s it. (This choice of integrating content into a piece of hardware reminds me of a famous Cupertino-based fruit company). Bundled with the product, you get raw data, lots of it. That’s the other Bloomberg’s gem. The ability to tap into big databases is an essential journalistic tool. It undoubtedly helped Bloomberg to reach its status in the financial information sector. Read More
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