Last Thursday, Rupert Murdoch officially became the new owner of the Wall Street Journal. But the remaking of the paper had begun way before. From his new office set up in the World Financial Center where the WSJ is headquartered, he has worked on staff as well as content issues.
The acquisition of Dow Jones won’t be a quick return-on-investment operation.
And the pressure on DJ execs will be hard : NewsCorp is producing a 15% margin on sales, while Dow Jones had a an operating margin of 8% last year, excluding restructuring costs.