Rupert Murdoch is planning the launch of an Indian edition of The Wall Street Journal.He’s not alone to look at this gigantic market where print press enjoys a double digit growth. “Last year, all of India’s papers added 12 million new readers, says Raju Narisetti, the editor of the business paper Mint points. That is equivalent to five Wall Street Journals. There are 360 million Indians who can read and write and don’t read a paper”.
> see this great features story in The Independent on Sunday (soon to be available in India))
Related columns:
- Times of India: let’s grow the market together Talk with India media executives is always instructive and fascinating. Few weeks ago at the INMA Congress in Beverly Hills, I sat down with Bhaskar Das executive president of the Times of India in charge of marketing. The Times of India is the largest English language newspaper in the world: 4m copies for 16 editions. [...]...
- The Future of Print Could be… Digital Presses Before we “stop the presses”, and acknowledge the extinction of newspapers, as many pundits suggests, let’s take another look at the future of printing. In my view, within four years, newspaper production will become radically different from today’s process. We’ll enter an era of small print runs, highly decentralized printing units and above all, customized [...]...
- The economics of moving from print to online:
lose one hundred, get back eight Let’s kill a myth. The dream of a compact newsroom, able to output a high-intensity general news website doesn’t fly. Numbers simply don’t add up. And here is why. . First, the cost structure of a daily. In a typical operation, the biggest costs are industrial ones: around 25%-35% for paper and printing; another 30%-40% [...]... - Newspaper’s future: shrink to grow Or, is it “shrink to survive” ? Last week in Beverly Hills, California, this was the speakers’ motto at the 78th Word Congress of the International Newspaper Marketing Association. This just in: the “N” of INMA is about to refer to “Newsmedia”. This is supposed to make it less of dinosaur. Well, let’s stop crying [...]...
- Web + Print: A Powerful Combo In today’s context of massive revenue depletion, everyone (almost) agrees on one thing: digital media revenue sources will have to be diversified. There is no magic bullet, no dominant model that will guarantee, by itself, a sustainable revenue stream. Time to think the hybrid way. Free will coexist with paid-for, different users (occasional vs. intensive) [...]...







