A McKinsey report quoted by Business Week predicts that “Traditional TV advertising will be one-third as effective in 2010 as it was in 1990.” Same, basically, for all kinds of passive advertising : people tend to pay less and less attention to displays, banners, inserts. The big shift is under way. > story in BW
Related columns:
- Advertising: real change must happen The brutal recession reveals how flawed the current Internet business model is. As advertising-only business models are falling apart, even the Google ecosphere is under stress. The search giant’s preservation of its margins at the expense of its media partners’ revenue stream could be shortsighted. –First of two parts. Sorry to be blunt, but Internet advertising [...]...
- Smartphone: Huge market - but where are the business models? This was an important week for carriers: first the $19 billion spectrum auction announcement and then Verizon opening its network. Great, the trillion dollar market is in sight! But do we see any good advertising business models in there? Today, I’m optimistically embarrassed to admit, I don’t. The market: John Sculley was right, after all. Shortly before [...]...
- Times of India: let’s grow the market together Talk with India media executives is always instructive and fascinating. Few weeks ago at the INMA Congress in Beverly Hills, I sat down with Bhaskar Das executive president of the Times of India in charge of marketing. The Times of India is the largest English language newspaper in the world: 4m copies for 16 editions. Revenue [...]...
- Wired chief’s harsh views on future of journalism Chris Anderson, editor-in-chief of Wired and author of the Long Tail concept spoke recently at a media forum at the University of Central Lancshire (UK). His takes on evolution of journalism are blunt, but rather difficult to argue with: - As an alternative to “commodity news” that is pointless to pursue on the Internet, [...]...
