Last week in Paris, Eric Schimdt the CEO of Google, and Maurice Levy, chairman of Publicis Groupe, the n°3 advertising group in the world, disclosed a one year-old cooperation. Although the CEOs did not elaborate; they simply acknowledge loaning employees to each other (depending on the employees, that could mean a lot). It’s a smart move for Publicis, in a depressed French market, its stock gained almost 5% during the week.
> story in Adweek
Related columns:
- Speech by Maurice Levy (Publicis Groupe) on the media crisis TweetThis is the speech (in French) by Maurice Levy, CEO of Publicis Groupe at a conference organized by the French Association of Magazine Publishers April 6, 2009. A quite insightful talk. discours-maurice-levy-appm-6-avril-2009 (texte en Français)...
- When Google reads your face TweetLet’s try a simple explanation: when you land on a web page, your attention is captured by a particular section of the page, a subject, a sub-story. Problem: the ad embedded in the page (on which you are extremely unlikely to click, let’s face it) is automatically served to you on the basis of the [...]...
- google — It’s all about the physical internet, stupid TweetIn a nutshell, Google is fine, thanks. Last quarterly earning showed a revenue of $5.2bn for the first three months of 2008, a 42% increase compared to a year ago. And the operating income is cruising at $1.55bn, or 30% of the revenue. Going deeper into the financial statements give some clues about Google’s strategy [...]...
- Google and Apple are robbing us! TweetThat’s the cry of anguish heard in the executive suites of cellular carriers, poor things. Why the sorrow? Nuances removed, it boils down to this: . ISP (Internet Service Providers) don’t sell content, they bill at a flat rate regardless of what you download, music, e-mail, video. ISP don’t decide which computer you can and [...]...
- Google traffic : comply or ignore? TweetEach and every media gathering those days includes one subject: how to deal with the increasing traffic derivated from search engines, should our sites be “optimized”, just “compliant” or “aggressively attractive” to search? Of course, Google is at the epicenter of the debate since it commands a market share for search ranging from 60% to [...]...
