“The cost of ads per 1,000 viewers “bottomed out” in 2007, averaging $3.31, according to the report. This year, it predicted, ad rates would start to rise, reaching $3.86 by 2011″, says the stock analyst Imran Kahn, in this 312 pages report. One interesting thing : more than 80% of the internet advertising inventory sells for less than $1 CPM….
> download the report here
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