What the two brands have in common is this : they get the customers to do the work, and to enjoy doing it. Some economists call it “the value of co-production”. Details, in the always-enjoyable column by Tim Harford, “The Undercover Economist” of the online paper Slate.
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- The Facebook Candidate In last week Monday Note, my co-writer Jean-Louis Gassée explained why Silicon Valley was about to vote for Barack Obama, “He’s one of us”, he said. Here is couple of interesting stories I’m submitting to your point and click acumen. Two are from the Atlantic Monthly. The first one, tilted “HisSpace” explains how the use [...]...







