Monday Note

Well, US papers are doing good in absolute numbers, confirming a shifting model (not necessarily for the best since an online readers brings a fifth or a tenth of the revenue a print readers does). Now, if we put the Internet in the picture, American newspapers are not doing so well. In 2007, the average Web user loaded 51% more Web pages in 2007 than three years earlier, and spent 23% more time online. The equivalent increases for newspaper Web sites were just 24% and 20%, respectively. So newspapers were losing share of the average reader’s total Web activity says Carl Bialik, the “Numbers Guy” columnist of the Wall Street Journal.
> story here

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