When it came out, TheStreet.com Network’s new spin-off had a promising baseline : “Where Life and Money Intersect”. Good idea, in theory, to inject tabloid distance into dry business news coverage. So far, something’s not working in MainStreet.com, however: too light, too “people”. Let’s see how much time they need to find the right balance. The site’s mother company is a very clever one. You can judge by yourself.
> MainStreet.com here{
Related columns:
- Business Journalism is becoming mainstream Two web sites share more or less the same punch line : “When business news meet pop culture”. These are : WallStrip.com, with its hilarious videos of most talked-about companies on the stock market (this site was recently acquired by CBS) and MainStreet.com for whom “the point is to make finance fun”. To achieve this, [...]...
- iPhone Applications: Apple people now believe in a Supreme Being No, no, not Steve Jobs but an even higher entity smiling upon the company. As I hope to show, Apple’s hard work years ago is now about to pay huge unexpected dividends on the iPhone. When the iPhone first came out of Steve Jobs’ quasi-divine hands in January 2007, it was a hack, the result [...]...
- InterActive Corp backing the “Queen of Buzz” for a news site Best editor money can buy. At least, that’s the pitch. Internet media mogul Barry Diller is teaming up with former Vanity Fair and New Yorker editor Tina Brown to launch an aggregator news site, reports Radar. In a conversation with the Monday Note last September in Monaco, Diller hinted that he was up to launch [...]...
