Now let’s have a look at the raw data, i.e. the US newspaper’s performance in January. It remains impressive.
On the table below, the first number is the audience in unique visitors for the month, the second is the year-over-year change in % :
NYTimes.com 20,461 — 45.1%
USATODAY.com 12,314 — 19.4%
Washingtonpost.com 9,902 — 14.6%
Wall Street Journal 6,962 — 81.4%
LA Times 5,715 — 4.7%
Boston.com 5,194 — 23.7%
San Franc Chronicle 4,255 — (-3.9%)
New York Post 4,027 — (-3.5%)
Newsday 3,764 — 59.2%
Chicago Tribune 3,185 — (-15.7%)
(…)
Village Voice 2,686 — 116.4%
The Politico 2,371 — 253.4%
(…)
Int. Herald Tribune 1,789 — (-15.0%)
As for the magazines, in Q4 2007, guess the ratio between the growth of their Web sites traffic and the growth of the internet audience in the US. Magazines grew three times as fast as the US Internet audience.
> details in the Magazines Publishers of America.
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