The survival of the monthly Monocle is a kind of anachronism in the current digital frenzy. Tyler Brûlé, creator of Wallpaper magazine, launched Monocle just a year ago. Brûlé, is a kind of modern global dandy, splitting his sophisticated life between London, Stockholm and Zurich. In the magazine world Monocle is a kind of UFO, with conceptual photos, detailed stories about tourism in Greenland, the new economics of Zimbabwe or innovative infrastructure in modern cities. Nobody was ready to bet an euro on this venture. One year after, it’s still alive. And that’s good news.
> story in the Independent
> the Monocle strange website{
Related columns:
- US election — The Ad Buying Spree TV spots, direct mail (the paper one), keywords purchasing, the US presidential election is a bonanza for the American advertising industry. It will account for a third of the meager growth expected this year in ad spending. And without the Olympics, this year would have seen a recession ins the sector. > the great $2bn [...]...
