Murdoch –From Wall Street to Main Street

Rupert Murdoch says he wants to broaden The Wall Street Journal’s audience – and he means it. The front page has changed, stories become shorter, the Marketplace section will be more corporate, and the editors/reporters ration will change to favor news gathering.
> story in the competitor, the NY Times

Be Sociable, Share!

Related columns:

  1. The Wall Street Journal’s “Journey” TweetNot all advertising campaigns for newspapers are good. This one, tough, is excellent. By having people ranging from trumpet player Wynton Marsalis to Freakonomics author Steven Levitt or singer Sheryl Crow, agency McGarry Bowen did a great job of expanding the reach of a business paper. > The journey starts here...
  2. Wall Street — When the billion-dollar is the unit on paycheck TweetCouldn’t help to make the connection. The very same week hunger-riots hit the headlines after a surge in food prices, the magazine Institutional Investor released its ranking of the top hedge-funds earners for 2007. The laureate is John Paulson, unknown to many (not anymore) who made $3.7bn (almost half a Kerviel!) last year by betting [...]...
  3. When Google reads your face TweetLet’s try a simple explanation: when you land on a web page, your attention is captured by a particular section of the page, a subject, a sub-story. Problem: the ad embedded in the page (on which you are extremely unlikely to click, let’s face it) is automatically served to you on the basis of the [...]...
  4. Murdoch is at the office TweetLast Thursday, Rupert Murdoch officially became the new owner of the Wall Street Journal. But the remaking of the paper had begun way before. From his new office set up in the World Financial Center where the WSJ is headquartered, he has worked on staff as well as content issues. > story in the New [...]...
  5. Murdoch: Technology will shape the media industry TweetDespite his background as an ink-on-dead-tree mogul, Rupert Murdoch is one of the few in the publishing sector to have captured the magnitude of the technology revolution toward the media industry. The speech he delivered few days ago at Georgetown University just confirms he “gets it”....

Post a Comment

Your email is never shared. Required fields are marked *

*
*