Three years after its launch by candidate-activist Arianna Huffington (bio here ), The Huffington Post is undoubtedly a success in the struggling editorial web world. With its 46 full-time staff and legion of bloggers, the site is poised to break even using only advertising revenue. In terms of audience, it is more popular than all but eight newspaper sites.
> the New Yorker explores the recipe of the Huffington Post, a mixture of strongly opinionated pieces and good basic journalism.
Related columns:
- From superblog to “Internet newspaper”, the lessons of the Huffington Post What’s so special about the Huffington Post? How come that what started as a political blog three years ago now epitomizes the “superblogs” threat to mainstream media? And, perhaps more important, what causes a blog to mutate into something now perceived as a mainstream media — and do the economics work? . From a content [...]...
- Journalism — Snapshots of a legend Last Friday, Carl Bernstein (one of the two Watergate heroes, Bob Woodward being the other) gave a speech to an audience of a students at “Sciences Po” (the high-falutin Institut National des Sciences Politiques) in Paris. Bernstein was promoting his new biography of Hillary Clinton. Facing a full amphitheatre, he had a heated exchange with [...]...
- Raw Data: Comparing ARPUs This week, back to basics. Forget about complex financial ratios, Ebitda, KPI, even costs. Let’s consider one simple element: for our news businesses, how much are they actually making in revenues, and how do they compare? Let’s go the way of the cell carrier, let’s use one credible metric, the ARPU (Average Revenue per User): [...]...
- When the amateurs join the fray Ever heard of Mayhill Fowler? Well, if you are following the US presidential campaign, you should have. At 61, the “citizen journalist” of the Huffington Post was last week most talked about people in the media circus. What she did was simply ask Bill Clinton for a comment a rather harsh story in the July [...]...
- Blogging, a new journalistic genre ? Over this new year, one of the most interesting developments on the Internet will be the continued evolution of blogging. Starting as little more than populist rants, blogging has already transcended its origins and grown into a fresh new journalistic genre, one that is likely to become the main engine of modern news sites. Two [...]...
