You thought that you were saturated with ads, with messages of urban life misery, right ? Thinks again. Thanks to Vibes Media, now everyone can create live advertising. How it works: you’re in a stadium, attending a game (to me, nightmare as already begun); you pull out your cell phone and type a text message. Within seconds (after verification, we hope) it appears on a huge billboard sponsored by a beer brand. The advertiser now has two reasons to be happy: many eyeballs are directed on the billboard to see the constantly changing text messages; then, by deriving the number of messages, it can even figure out the number of contacts (Vibes mentions a crowd of 5000 shooting 11,000 messages — forget the game!). As Business Week pointed out, there are plenty of applications such as, in an airport, waving a loved one goodbye on a Motorola billboard… We better get muscles for our eyeballs.
And I don’t want to ruin the party, but just, figure out our future, with the combination of such technology + RFID chips + GPS localized cell phones + wifi triangulation + genomics ID + biometrics devices + behavioral science, and we are in. The network becomes a (gilded) cage.
A quick update on extreme ads practices, Condé Nast is to provide analysis based on ad-tracking system. It struck a deal with MediaAnalyzer. The system will be to measure the efficiency of long terms ad. Story in Folio Magazine.
Related columns:
- The history of the mobile phone, chapter 2.0 TweetIf you had any doubt on the potential of the cellular phone as the main platform for the future, consider this: there are about 1.5 billion television sets currently in use in the world ; in the meantime, 1 billion people are connected to the internet. How many cell phone users ? 3 billion. In [...]...
- Mobile phone –The value of data TweetComScore, the internet measurement company, announced it was acquiring M:Metrics for $44m. Not a deal comparable to last year acquisition of Telephia by Nielsen, for $440m but still a significant event. This acquisition confirms that tracking the expansion of mobile devices as well as the behavior of its users is as important as the data [...]...
- Mobile Advertising:
The $20B Opportunity Mirage TweetThere are a lot of questions left to be answered about Facebook’s IPO fiasco, but one thing we know is this: As consumers shift their use of Facebook from PCs to smartphones, investors worry about lower mobile advertising revenues. Is this a temporary situation that will be remedied when usage patterns settle, or do investors [...]... - Drop that -phone! TweetI’ll explain the ‘’-’’ in a moment. Today’s piece is about the power of words to shape thought, to distort, to mislead. More specifically, I contend “smartphone” is the wrong word for the new genre of mobile devices. I’m not completely naïve, however. In the end, I’ll agree there is little chance we’ll settle on [...]...
- Advertising (2): fixing an antique model TweetLast week, we addressed the demise of the ad-only model. Solutions won’t emerge overnight, all the more of a reason to start searching. Here are a few leads. (This is the second of two parts, the first one is here) The AdTech conference took place last week, in Paris; the mood there wasn’t exactly a [...]...
One Comment
Women who give birth to boys are more likely to suffer post-natal depression than those having daughters, a study has found.. read more about Ambien here: http://ambienbuyonline.biz Zolpidem drug. Depression is not a character flaws or signs of personal weakness.