Chris Anderson, editor-in-chief of Wired and author of the Long Tail concept spoke recently at a media forum at the University of Central Lancshire (UK). His takes on evolution of journalism are blunt, but rather difficult to argue with:
- As an alternative to “commodity news” that is pointless to pursue on the Internet, he suggests going after true journalism (original reporting, narrative pieces), and also Internet packaged stories.
- To him, there is an opportunity to make “something that still has value and which people will pay for, either directly or in terms of their attention which can be monetized through advertising”.
- As for news organization, Anderson said jobs will be lost. He even draws parallel with the damages caused to the classified sector by Craigslist and the likes. (He can’t be more right in the light of the latest figures of job cuts in the media sector. A recent report quoted in the Hollywood Reporter says that layoffs in the US media are up 57% for the first four month of the year compared to a year ago. Almost 8000 persons where fired since Jan 1. Last year, total number was 11,700 jobs lost.
Related columns:
- How Wired does it: the “quant” way TweetI always considered Wired as the most inventive magazine of our time. It is always interesting, sharp, and fun to read. And its journalistic grasp is wide. Stories can be quite nerdy, which is fine since they are always carefully edited to remain readable by “the rest of them”. At times, editorial choices look not [...]...
- Bloomberg hires a press veteran as content chief TweetOut of the blue, Bloomberg LLC, the financial news service giant created by New City mator Michael Bloomberg, created a new position to fit the size of its new recruit: Norman Pearlstine. The man is a veteran editor: 22 years at the Wall Street Journal (including 9 at the top news executives) and 11 years [...]...
- The Future of Print is in India TweetRupert Murdoch is planning the launch of an Indian edition of The Wall Street Journal.He’s not alone to look at this gigantic market where print press enjoys a double digit growth. “Last year, all of India’s papers added 12 million new readers, says Raju Narisetti, the editor of the business paper Mint points. That is [...]...
- Romenesko, the Pope of second-hand journalism TweetFor many of us involved in the transition from digital to print media, Jim Romenesko was an early warning of what was about to happen to the industry. On his blog — always spartan — he has been gathering information at various stages of elaboration, from gossip to more fact-checked content. In his excellent column [...]...
- Bob Woodward: how many page views? TweetThe legendary journalist was in Paris last week, promoting (“flogging”) his last book: “Obama’s Wars“. (Large excerpts in the Washington Post here). It was the standard book tour: TV and radio appearances; a well-timed cover story in Le Monde Magazine; same quotes, same anecdotes everywhere. Still, I was curious. After all, he’s one of my [...]...
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