In its last edition, Business week ran an updated version of a 2005 story about blogging. “What changed?”, asks Business Week “Two big things: technology and media”. BW recalls the hero of its 2005 article : ” A smart and hyperactive PR guy with a blog could actually be a leader in tech coverage. (…) Since then, megablogs with paid staffs, such as Michael Arrington’s TechCrunch and Om Malik’s GigaOm, have become titans. And sites like Techmeme
and Digg aggregate the hottest news—much of it from the megablogs. These are New Media champions, and they come from outside Old Media ranks. Some of them, it could be argued, wield more power than large metro dailies, or even magazines. Go to the Technorati search engine and see how many blogs link to TechCrunch, the leading source for dealmaking in Silicon Valley. Links are only one measure of influence, but a vital one in the blogosphere. The number is 170,908. That’s more than (gulp) BusinessWeek.com”.
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- Do blogs influence journalists ? TweetThe short answer is yes, but there is little reason to worry. According to a survey by Brodeur (a unit of Omnicom), blogs are usually not considered as “source” (thanks God), but they are useful in helping journalists better understand the context of a story, find an angle or even story idea. 70% check blogs [...]...
- iPad publishing: time to switch to v2.0 TweetThere is no way around this fact: the first batch of magazines adapted to the iPad failed to deliver. Six months after the initial excitement, the mood has turned turned sour. See the figures below, they show the downturn in circulation for the much publicized iPad versions of a few American magazines: - Wired: 100,000 [...]...
- Rebooting Web Publishing Design TweetLet’s start by reviewing the basic ingredients of a successful online publishing operation: 1 / Quick load. 2 / Ease of operation and update 3 / Consistent visual identity 4 / Platform independence 5 / Open to the rest of the web 6 / Geared for transactions 7 / CRM and marketing-friendly Why am I [...]...
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