In its last edition, Business week ran an updated version of a 2005 story about blogging. “What changed?”, asks Business Week “Two big things: technology and media”. BW recalls the hero of its 2005 article : ” A smart and hyperactive PR guy with a blog could actually be a leader in tech coverage. (…) Since then, megablogs with paid staffs, such as Michael Arrington’s TechCrunch and Om Malik’s GigaOm, have become titans. And sites like Techmeme
and Digg aggregate the hottest news—much of it from the megablogs. These are New Media champions, and they come from outside Old Media ranks. Some of them, it could be argued, wield more power than large metro dailies, or even magazines. Go to the Technorati search engine and see how many blogs link to TechCrunch, the leading source for dealmaking in Silicon Valley. Links are only one measure of influence, but a vital one in the blogosphere. The number is 170,908. That’s more than (gulp) BusinessWeek.com”.

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