This is the last fear of the media sphere: the progressive transfer of jobs to emerging countries. A year ago, Reuters began to outsource some financial data treatment to India. That remained anecdotal. Now, the digital advertising sector is setting up a pipeline of banners and various animated graphics in countries like Costa Rica or Eastern Europe. The Wall Street Journal tells the story of all big players joining the fray: Publicis’Digitas, Leo Burnett, Saatchi & Saatchi.

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