Monday Note

Dear RSS readers,
this is the second notification that our feed is moving to feedburner.
The new address is: http://feeds2.feedburner.com/monday-note
Take the time to update your RSS readers, as the other feed will expire at the end of the month. —FF

Be Sociable, Share!

• 

Related columns:

1. Unaccounted For Readers TweetNewspaper publishers need to quickly solve a troublesome equation. As carbon-based readership keeps dwindling, the growing legion of digital readers is poorly accounted for. This benefits advertisers who pay less for their presence. Putting aside web sites audience measurement, we’ll focus instead on the currently ill-defined notion of digital editions. A subject of importance since [...]...
2. The New Faces of Digital Readers TweetFirst of all, note the evolving language: the term Online Readers is now passé as it morphed into Digital Readers. The shift reflects two trends: a broader range of device types and, in news consumption, the spectacular rise of mobility. Today, we’ll focus on a recent set of surveys that quantify these trends. And we’ll [...]...
3. Young readers: already hooked on subsidies TweetI love my country. Among many things, I enjoy its business attitude. In the media sector, it is an unabashed mixture of entrepreneurship, bold risk-taking and fearless independence. You can’t spend a week here without someone telling you : “Hey, you know what? We’re about to send some of our journalists, paid by the Ministry [...]...
4. US newspapers are gaining readers online TweetAccording to Nielsen data, US newspapers online audience has grown by 6% last year, with 38% of online users visiting a paper’s site regularly. This evolution is less significant than the corresponding shift in advertising that recorded a 21% growth for online papers vs. a loss of 6% in their print operations. > Story in [...]...
5. Magazines — The Economist’s contrarians approach to readers TweetOn the US market, The Economist is quietly eyeing the one million mark in copy sales. it did it by targeting smart people, says MarketWatch media columnist Jon Friedman. > read of MarketWatch > If you want a good insight on the Economist, watch this 2007 video interview of John Micklethwait made available by Stanford [...]...