Comments on: How to make readers pay for news http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/ Media, Tech & Business Models Sat, 31 Jul 2010 00:55:06 +0000 hourly 1 http://wordpress.org/?v=abc By: fajar http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-4884 fajar Mon, 12 Jul 2010 02:21:42 +0000 http://www.mondaynote.com/?p=2062#comment-4884 Thank you for the link.. Thank you for the link..

]]> By: Quand la presse redevient payante sur Internet grâce aux smartphones « Toujours Connecté http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1804 Quand la presse redevient payante sur Internet grâce aux smartphones « Toujours Connecté Wed, 09 Dec 2009 20:30:32 +0000 http://www.mondaynote.com/?p=2062#comment-1804 [...] (et ancien directeur des éditions électroniques de Libération), qui a montré dans ses billets comment la valeur des inventaires publicitaires Web des journaux avait fondu, et pourquoi le payant devait faire un retour en [...] [...] (et ancien directeur des éditions électroniques de Libération), qui a montré dans ses billets comment la valeur des inventaires publicitaires Web des journaux avait fondu, et pourquoi le payant devait faire un retour en [...]

]]> By: evelag http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1746 evelag Wed, 25 Nov 2009 23:23:29 +0000 http://www.mondaynote.com/?p=2062#comment-1746 A JOKE! ) Why does Santa Claus go down the chimney on Christmas Eve?Because it SOOTS him! ___________________________ --/ <a href="http://vaiagra.levtria.info/site_map.html" rel="nofollow">vaiagra 50mg</a> /-- A JOKE! ) Why does Santa Claus go down the chimney on Christmas Eve?Because it SOOTS him!
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]]> By:   Bookmarks for August 25th through September 20th by andydickinson.net http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1344   Bookmarks for August 25th through September 20th by andydickinson.net Sun, 20 Sep 2009 19:03:05 +0000 http://www.mondaynote.com/?p=2062#comment-1344 [...] How to make readers pay for news | Monday Note – A really detailed and interesting pre-amble to the whole pay model debate in media. [...] [...] How to make readers pay for news | Monday Note – A really detailed and interesting pre-amble to the whole pay model debate in media. [...]

]]> By: How to make readers pay for news ... and other links | BetaTales http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1331 How to make readers pay for news ... and other links | BetaTales Fri, 18 Sep 2009 19:48:29 +0000 http://www.mondaynote.com/?p=2062#comment-1331 [...] How to make readers pay for news (Monday Note) An idea is gaining momentum: Online readers must open their wallet. This article looks at some of the options for payment systems. Also: I strongly recommend you to sign up for the weekly newsletter from Monday Note. Their analysises are always worth reading. [...] [...] How to make readers pay for news (Monday Note) An idea is gaining momentum: Online readers must open their wallet. This article looks at some of the options for payment systems. Also: I strongly recommend you to sign up for the weekly newsletter from Monday Note. Their analysises are always worth reading. [...]

]]> By: Notes from a Teacher - Tuesday squibs http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1311 Notes from a Teacher - Tuesday squibs Tue, 15 Sep 2009 16:31:47 +0000 http://www.mondaynote.com/?p=2062#comment-1311 [...] How to make readers pay for news. A long and (as usual) useful post from Frédéric Filloux at the Monday Note. Includes this — “Fact is : advertising doesn’t work as expected for news websites.” — and the first comprehensive (and logical) list of requirements for a modern payment scheme that I’ve seen. This will all be fleshed out in subsequent posts, which promise to be worthwhile reading. [...] [...] How to make readers pay for news. A long and (as usual) useful post from Frédéric Filloux at the Monday Note. Includes this — “Fact is : advertising doesn’t work as expected for news websites.” — and the first comprehensive (and logical) list of requirements for a modern payment scheme that I’ve seen. This will all be fleshed out in subsequent posts, which promise to be worthwhile reading. [...]

]]> By: Stan http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1309 Stan Tue, 15 Sep 2009 08:01:46 +0000 http://www.mondaynote.com/?p=2062#comment-1309 To complete Andreas and Aleks' comments above, there is an other point that should be considered carefully when marketing content: the psychological point. A customer can easily and quickly decide to buy a song for few cents because he knows what he'll have (he can listen to extract before buying or, listen to the radio), he knows to which (fan/social) group he'll join by adding a specific song in his library and, he'll keep this song for life... With the (unconscious) happiness to listen to it 30 years later ! When comes the content, the buying decision is more tricky: you don't really know what you're buying, and the value of what you're buying will quickly (instantaneously ?) decrease. Buying content implies either a strong will from the customer, or... weakness for sweet things (assuming content is a cotton candy for your brain...) To complete Andreas and Aleks’ comments above, there is an other point that should be considered carefully when marketing content: the psychological point. A customer can easily and quickly decide to buy a song for few cents because he knows what he’ll have (he can listen to extract before buying or, listen to the radio), he knows to which (fan/social) group he’ll join by adding a specific song in his library and, he’ll keep this song for life… With the (unconscious) happiness to listen to it 30 years later ! When comes the content, the buying decision is more tricky: you don’t really know what you’re buying, and the value of what you’re buying will quickly (instantaneously ?) decrease. Buying content implies either a strong will from the customer, or… weakness for sweet things (assuming content is a cotton candy for your brain…)

]]> By: MondayNote.com: How to make readers pay for news | DAILYMAIL http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1308 MondayNote.com: How to make readers pay for news | DAILYMAIL Tue, 15 Sep 2009 08:01:13 +0000 http://www.mondaynote.com/?p=2062#comment-1308 [...] Full MondayNote post at this link… [...] [...] Full MondayNote post at this link… [...]

]]> By: Aleks http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1305 Aleks Mon, 14 Sep 2009 23:53:15 +0000 http://www.mondaynote.com/?p=2062#comment-1305 There could potentially be a few misconceptions here: 1. that Google is offering a micropayment solution based on its failed Checkout project is not very interesting in itself. Newspaper companies seem obsessed by micropayment and tablet technologies these days. When there is demand, there will most likely be supply. As underlined above the crucial question is instead: what should consumers micropay newspapers for? 2. its not "niche" content that consumers are willing to pay for - it's content that is scarce and attractive. A major issue for newspapers is that the content categories that they have profitably championed for centuries are neither scarce nor attractive in the online world 3. it could be too early to conclude that advertising won't support pivotal content sites a) in Scandinavia a few content-based reach leaders are actually profitable b) most of the companies (newspaper groups) that are used as examples of the failed model were unlikely to succeed in the first place i) no cost culture: due to their monopolistic, high profit legacy these organisations are not used to run tight ships ii) lack of fertile ground for innovation: until recently the most powerful force in these companies, the journalists, regarded advertising a necessary evil. Also they treated their fellow collegues, the ad sales people, as inferiors creatures. Not exacly an environment that stimulates "innovation through cross-functional collaboration" There could potentially be a few misconceptions here:
1. that Google is offering a micropayment solution based on its failed Checkout project is not very interesting in itself. Newspaper companies seem obsessed by micropayment and tablet technologies these days. When there is demand, there will most likely be supply. As underlined above the crucial question is instead: what should consumers micropay newspapers for?
2. its not “niche” content that consumers are willing to pay for – it’s content that is scarce and attractive. A major issue for newspapers is that the content categories that they have profitably championed for centuries are neither scarce nor attractive in the online world
3. it could be too early to conclude that advertising won’t support pivotal content sites
a) in Scandinavia a few content-based reach leaders are actually profitable
b) most of the companies (newspaper groups) that are used as examples of the failed model were unlikely to succeed in the first place
i) no cost culture: due to their monopolistic, high profit legacy these organisations are not used to run tight ships
ii) lack of fertile ground for innovation: until recently the most powerful force in these companies, the journalists, regarded advertising a necessary evil. Also they treated their fellow collegues, the ad sales people, as inferiors creatures. Not exacly an environment that stimulates “innovation through cross-functional collaboration”

]]> By: How to make readers pay for news | Monday Note | RSS EYE http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1304 How to make readers pay for news | Monday Note | RSS EYE Mon, 14 Sep 2009 20:31:14 +0000 http://www.mondaynote.com/?p=2062#comment-1304 [...] is the original post:  How to make readers pay for news | Monday Note How to make readers pay for news | Monday Note Posted in General, Uncategorized Tags: advertising, content, crowdsourcing, how to, iphone, [...] [...] is the original post:  How to make readers pay for news | Monday Note How to make readers pay for news | Monday Note Posted in General, Uncategorized Tags: advertising, content, crowdsourcing, how to, iphone, [...]

]]> By: Recommended Links for September 14th | Alex Gamela - Digital Media & Journalism http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1303 Recommended Links for September 14th | Alex Gamela - Digital Media & Journalism Mon, 14 Sep 2009 18:04:26 +0000 http://www.mondaynote.com/?p=2062#comment-1303 [...] How to make readers pay for news [...] [...] How to make readers pay for news [...]

]]> By: Andrew http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1301 Andrew Mon, 14 Sep 2009 14:35:12 +0000 http://www.mondaynote.com/?p=2062#comment-1301 Great article - and the above commenters have beaten me too the major issue here... spec'ing out the delivery mechanism and supply-side challenges are the easy part of the solution. Actually creating a service that users are willing to pay for is the hard part. Lots of people sell music. But only Apple has managed to tie it in with a compelling experience and superb devices. And even then, their music sales side doesn't really hold its own in terms of profitability... Great article – and the above commenters have beaten me too the major issue here… spec’ing out the delivery mechanism and supply-side challenges are the easy part of the solution. Actually creating a service that users are willing to pay for is the hard part.

Lots of people sell music. But only Apple has managed to tie it in with a compelling experience and superb devices. And even then, their music sales side doesn’t really hold its own in terms of profitability…

]]> By: MondayNote.com: How to make readers pay for news | Journalism.co.uk Editors' Blog http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1298 MondayNote.com: How to make readers pay for news | Journalism.co.uk Editors' Blog Mon, 14 Sep 2009 09:55:46 +0000 http://www.mondaynote.com/?p=2062#comment-1298 [...] Full MondayNote post at this link… [...] [...] Full MondayNote post at this link… [...]

]]> By: Andreas http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1296 Andreas Mon, 14 Sep 2009 08:27:53 +0000 http://www.mondaynote.com/?p=2062#comment-1296 As a general payment model, this is a great analysis. I completely with your stance to simplify the process for both publishers and consumers. However you ignore the reality that online viewers are just not prepared to pay for digital news, no matter how easy or cheap it may be. The first newspaper to set up a paywall will bleed readers to the advantage of the next free competitor (there will always be a free competitor on the web). Only a very small niche of very skilled journalists with premium content and very dedicated readers will be able to make money. Even for those, it will never be sufficient revenues to support large media organizations. A decentralization and democratization of media production is well on the way, where the one-to-many communication of yesterday will not survive: The mentality that you can charge for a transcript of an event that took place in in an environment of real-time global information sharing. As a general payment model, this is a great analysis. I completely with your stance to simplify the process for both publishers and consumers.

However you ignore the reality that online viewers are just not prepared to pay for digital news, no matter how easy or cheap it may be. The first newspaper to set up a paywall will bleed readers to the advantage of the next free competitor (there will always be a free competitor on the web).

Only a very small niche of very skilled journalists with premium content and very dedicated readers will be able to make money. Even for those, it will never be sufficient revenues to support large media organizations.

A decentralization and democratization of media production is well on the way, where the one-to-many communication of yesterday will not survive: The mentality that you can charge for a transcript of an event that took place in in an environment of real-time global information sharing.

]]> By: John Einar Sandvand http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1291 John Einar Sandvand Sun, 13 Sep 2009 20:06:29 +0000 http://www.mondaynote.com/?p=2062#comment-1291 Thank you for a very interesting post about how media sites can make readers pay for news. I think you are summarizing very well what should be key components in a paid-for system for news sites. But there is an even more difficult and pressing question that you are not discussing very much: To what extent are users willing to pay for the content typically provided by news sites? The challenge is that news content is so abundant in most markets online. If one site starts charging, users often will find numerous alternatives for the same type of content. Traditionally newspapers have specialized in being very good at broad and popular content areas. However, in the online world willingness to pay seems to be highest for niche content. I agree that news sites need to start getting revenues from their users. But I suspect that the process of identifying the content in which there is a willingnes to pay will prove to be a much more difficult process than many editors imagine. The best payment system in the world wil not be of much help if editors do not succeed in this tough task. So what are the content areas and ways of packaging the content that makes it possible to charge online? What are the attractive premium products news sites can develop in the digital world? Thank you for a very interesting post about how media sites can make readers pay for news. I think you are summarizing very well what should be key components in a paid-for system for news sites.

But there is an even more difficult and pressing question that you are not discussing very much: To what extent are users willing to pay for the content typically provided by news sites?

The challenge is that news content is so abundant in most markets online. If one site starts charging, users often will find numerous alternatives for the same type of content. Traditionally newspapers have specialized in being very good at broad and popular content areas. However, in the online world willingness to pay seems to be highest for niche content.

I agree that news sites need to start getting revenues from their users. But I suspect that the process of identifying the content in which there is a willingnes to pay will prove to be a much more difficult process than many editors imagine. The best payment system in the world wil not be of much help if editors do not succeed in this tough task.

So what are the content areas and ways of packaging the content that makes it possible to charge online? What are the attractive premium products news sites can develop in the digital world?

]]> By: Luis http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1289 Luis Sun, 13 Sep 2009 19:07:31 +0000 http://www.mondaynote.com/?p=2062#comment-1289 sorry, I meant, supply-oriented wishful thinking. It means, we are analyzing only one side of the equation. Great post! sorry, I meant, supply-oriented wishful thinking. It means, we are analyzing only one side of the equation.

Great post!

]]> By: Luis http://www.mondaynote.com/2009/09/13/how-to-make-readers-pay-for-news/#comment-1288 Luis Sun, 13 Sep 2009 19:06:21 +0000 http://www.mondaynote.com/?p=2062#comment-1288 Great sum up of the state of the debate. Supply side, news agencies and content providers, the issue is greatly and repeteadly explained: there is a need of generating more cash for content generation. Maybe we all should focus in the demmand side and concentrate in what final customers are willing to pay. Probably, we are basing solutions and answers in a demand-oriented wishful thinking. Great sum up of the state of the debate.
Supply side, news agencies and content providers, the issue is greatly and repeteadly explained: there is a need of generating more cash for content generation.
Maybe we all should focus in the demmand side and concentrate in what final customers are willing to pay.
Probably, we are basing solutions and answers in a demand-oriented wishful thinking.

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