Comments on: The Long Tail: Coming Up Short.

By: fajar

fajar — Mon, 12 Jul 2010 02:19:19 +0000

thanks for share

By: Living in a Long Tail « Moving 4 Word

Living in a Long Tail « Moving 4 Word — Mon, 26 Oct 2009 18:40:57 +0000

[...] Long Tail is not without its critics. In his blog, MondayNote, Frederic Filloux suggests that very few businesses have actually been able to extract money from [...]

By: Long tail ? Mon cul !

Long tail ? Mon cul ! — Thu, 22 Oct 2009 19:25:33 +0000

[...] de gens en restent à une idée simpliste, ne songeant qu’à leur business model. Par exemple Frédéric Filloux. Tout cela me donne envie de revenir brièvement sur le [...]

By: Jim Hirshfield

Jim Hirshfield — Sat, 10 Oct 2009 12:40:27 +0000

Very interesting post and data. My simple view is that this article proves the obvious – there is a head – no surprise there. And OK, in some businesses (e.g. Netflix, and perhaps Amazon) they are making the head bigger.

But I think there’s a failure to view the Tail in aggregate – across markets and across businesses. To focus only within one business at a time to prove this point is myopic.

Google succeeds at marketing o the long tail because their product (AdWords) is fit for use by coin dealers and plumbers alike. It’s an offering that is not niche specific, yet it is appealing to every niche all the way down the tail. A marketer that thinks they can count of the Long Tail theory as validation of their effort to only sell purple plastic thermal mugs to Eskimos, will be disappointed.

So I wouldn’t dismiss the Long Tail theory so quickly. There is value that can be extracted from the Long Tail if the product appeals across a majority of markets, such as AdWords, Skype, dead simple website building & hosting services, and Vista Print.

By: Free-Conomics with Chris Anderson « The New Print

Free-Conomics with Chris Anderson « The New Print — Fri, 02 Oct 2009 02:10:18 +0000

[...] if only Rupert Murdoch was stupid enough to continue getting burned by betting on the long tail. Unfortunately, he’s waged war on teh Internets: After fulminating for a year about how [...]

By: Recommended Links for September 30th | Alex Gamela - Digital Media & Journalism

Wed, 30 Sep 2009 23:06:38 +0000

[...] Alexandre Gamela shared The Long Tail: Coming Up Short. | Monday Note. [...]

By: Recommended Links for September 28th | Alex Gamela - Digital Media & Journalism

Mon, 28 Sep 2009 23:03:05 +0000

[...] The Long Tail: Coming Up Short. [...]

By: malted_tea

malted_tea — Mon, 28 Sep 2009 13:07:46 +0000

Glad there’s a term for what I was thinking of as I read the Head of your article. The refinement of “recommendation engines” – as brought up in your article’s Long Tail – is what will allow for revenues to bloat in the middle. Err, The Stomach?

What I see engines (like Amazon’s “What Do Customers Ultimately Buy After Viewing This Item?”) doing is getting eyeballs shifting not only from Long Tail items up to less niche products/services but moving the opposite way as well.

As long as it helps build mutually beneficial customer relationships that ultimately monetize, it’s fine.

Now, as to the comment “only the heaviest users are likely to drill into the depths of a catalog; and they represent a very small percentage of the user base.”

That is a new and much appreciated insight for me. It immediately makes me think of ways of encouraging such power users to generate more clients to my business while I provide them with the data access they need.

By: Patrick Leleu

Patrick Leleu — Mon, 28 Sep 2009 09:38:12 +0000

Hi Frederic!

Long Tail:

May I suggest that the editors of Video Games, such as Ubisoft, have a strong experience of the “long tail” sales of their console games.
My own experience in Infogrames/Atari is that this traditional source of extra revenue for game editors was becoming under strong pressure in 2007 ( traditionally, the industry considered an average of 30% of extra sales in addition of the figures of the initial launch);
First, a title had to be a very strong initial success ( first life sales) in order a have a significative flow of “long tail” sales .
But moreover, the ” back catalogue” sales themselves were vanishing in general and the cost of production of the physical inventory required was becoming a headheach..
Long tail, or Fairy tale?…

Patrick