Comments on: The End of Walled Gardens http://www.mondaynote.com/2009/10/25/the-end-of-walled-gardens/ Media, Tech & Business Models Mon, 15 Mar 2010 22:37:19 +0000 http://wordpress.org/?v=abc By: Negative-sum games | Monday Note http://www.mondaynote.com/2009/10/25/the-end-of-walled-gardens/#comment-1713 Negative-sum games | Monday Note Mon, 16 Nov 2009 10:48:23 +0000 http://www.mondaynote.com/?p=2184#comment-1713 [...] sharing logistics and, to some extent, technology (see our story about “coopetition” The End of Walled Gardens), the downward spiral of advertising prices could be checked using concerted strategies, ranging [...] [...] sharing logistics and, to some extent, technology (see our story about “coopetition” The End of Walled Gardens), the downward spiral of advertising prices could be checked using concerted strategies, ranging [...]

]]> By: Tycoons of the Day : The IPhone Is No Media Savior http://www.mondaynote.com/2009/10/25/the-end-of-walled-gardens/#comment-1697 Tycoons of the Day : The IPhone Is No Media Savior Sat, 14 Nov 2009 09:06:15 +0000 http://www.mondaynote.com/?p=2184#comment-1697 [...] Besides sharing logistics and, to some extent, technology (see our story about "coopetition, "The End of Walled Gardens"), the downward spiral of advertising prices could be checked using concerted strategies, ranging [...] [...] Besides sharing logistics and, to some extent, technology (see our story about “coopetition, “The End of Walled Gardens”), the downward spiral of advertising prices could be checked using concerted strategies, ranging [...]

]]> By: Henrik Holmegaard http://www.mondaynote.com/2009/10/25/the-end-of-walled-gardens/#comment-1595 Henrik Holmegaard Sat, 31 Oct 2009 11:08:31 +0000 http://www.mondaynote.com/?p=2184#comment-1595 > Universities should offer a “media engineering” curriculum. And news organizations should hire such graduates (I’m pretty confident it will happen). Not quite, but not too far off. The conversion of newspapers from letterpress printing to photo-lithographic printing, from photo-lithographic printing to PostScript area composition, and finally to Unicode and ICC imaging as well for HTML as for plain PDF (and soon for structured PDF, PDFXML and XPS) means that readers will interact with the input of character information before they interact with the output of imageable composition, and in the EU they will be doing so in 23 writing systems and 3 world scripts. Through the twentieth century, national newspapers played an important part in defining and delineating the nationally written languages. Full phrase retrieval in a newspaper site depends in part on persistent spelling patterns, in part on a cross-platform coded character set, and in part on persisting the input of character information throughout the production process (which is impossible with PS to PDF, for instance). If national newspapers were to play the part in the twentieth century that they played in the twentieth century, then they would be involving themselves in edutainment in preparation for training the reader to consume cross-media publishing. The reason this is not happening is that publishers are not thinking cross-media publishing. As a technical writer who in the nineteen-ninetees reviewed Apple and Adobe technologies for cross-media publishing in the Scandinavian technical press (Aktuel Grafisk Information), I'd be interested to see edutainment initiatives. But I'm not holding my breath because there is too much focus on the death of printed documents and far, far too little on the birth of digital ones. Henrik Holmegaard would-be technical writer > Universities should offer a “media engineering” curriculum. And news organizations should hire such graduates (I’m pretty confident it will happen).

Not quite, but not too far off.

The conversion of newspapers from letterpress printing to photo-lithographic printing, from photo-lithographic printing to PostScript area composition, and finally to Unicode and ICC imaging as well for HTML as for plain PDF (and soon for structured PDF, PDFXML and XPS) means that readers will interact with the input of character information before they interact with the output of imageable composition, and in the EU they will be doing so in 23 writing systems and 3 world scripts.

Through the twentieth century, national newspapers played an important part in defining and delineating the nationally written languages. Full phrase retrieval in a newspaper site depends in part on persistent spelling patterns, in part on a cross-platform coded character set, and in part on persisting the input of character information throughout the production process (which is impossible with PS to PDF, for instance).

If national newspapers were to play the part in the twentieth century that they played in the twentieth century, then they would be involving themselves in edutainment in preparation for training the reader to consume cross-media publishing. The reason this is not happening is that publishers are not thinking cross-media publishing.

As a technical writer who in the nineteen-ninetees reviewed Apple and Adobe technologies for cross-media publishing in the Scandinavian technical press (Aktuel Grafisk Information), I’d be interested to see edutainment initiatives. But I’m not holding my breath because there is too much focus on the death of printed documents and far, far too little on the birth of digital ones.

Henrik Holmegaard
would-be technical writer

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