Comments on: Negative-sum games http://www.mondaynote.com/2009/11/09/negative-sum-games/ Media, Tech & Business Models Fri, 12 Mar 2010 01:30:58 +0000 http://wordpress.org/?v=abc By: Gilles PRIGENT http://www.mondaynote.com/2009/11/09/negative-sum-games/#comment-1684 Gilles PRIGENT Tue, 10 Nov 2009 14:34:54 +0000 http://www.mondaynote.com/?p=2204#comment-1684 Dear Frederic, thank you for this very interesting and timely post. However, in my opinion, you miss the point: charging for the download is not the key issue. As a former mobile marketing manager, it's obvious to me that there's only one business model able to generate revenue growth : free download + monthly subscription fee (the highest, the better!) to access the content. Now that the monthly subscription become available for Iphone apps, publishers should leave as quick as possible the free full access model... unless they want to kill the golden egg. Gilles Prigent, Take Part Media Dear Frederic,
thank you for this very interesting and timely post.

However, in my opinion, you miss the point: charging for the download is not the key issue. As a former mobile marketing manager, it’s obvious to me that there’s only one business model able to generate revenue growth : free download + monthly subscription fee (the highest, the better!) to access the content.

Now that the monthly subscription become available for Iphone apps, publishers should leave as quick as possible the free full access model… unless they want to kill the golden egg.

Gilles Prigent, Take Part Media

]]> By: Jean-Christophe NOTHIAS http://www.mondaynote.com/2009/11/09/negative-sum-games/#comment-1675 Jean-Christophe NOTHIAS Mon, 09 Nov 2009 12:51:08 +0000 http://www.mondaynote.com/?p=2204#comment-1675 Check what's doing the Guardian with its Iphone app http://paidcontent.co.uk/article/419-guardian.co.uk-planning-paid-for-iphone-app/ Check what’s doing the Guardian with its Iphone app
http://paidcontent.co.uk/article/419-guardian.co.uk-planning-paid-for-iphone-app/

]]> By: Youssef Rahoui http://www.mondaynote.com/2009/11/09/negative-sum-games/#comment-1672 Youssef Rahoui Mon, 09 Nov 2009 11:19:54 +0000 http://www.mondaynote.com/?p=2204#comment-1672 True. News publishers are leaving money on the table, big time, and it is because they still don't get the economics of free. True. News publishers are leaving money on the table, big time, and it is because they still don’t get the economics of free.

]]> By: Jean-Christophe NOTHIAS http://www.mondaynote.com/2009/11/09/negative-sum-games/#comment-1671 Jean-Christophe NOTHIAS Mon, 09 Nov 2009 07:46:46 +0000 http://www.mondaynote.com/?p=2204#comment-1671 Dear Frederic, Congratulations for this excellent focus on the Iphone app and its openings. A small revolution went almost unnoticed about the news market on Iphone last summer : until july 17th, a news editor could NOT sale news subscription through an iphone app. You could buy music, video...but no news subs. Since that date, you can pay your sub by using your itunes account to read any paid content. That means you don't have to register your CB's data. You subscribe in a flash. Due to the new SDK iphone app, and the new itunes version, Apple enlarged its own saling market and gets 30% commission of all subs, made through the iphone and its itunes cashier. That is some kind of new NMPP, still not a public/private one like in France, but a pure private business. Of course, to guarantee a fair distribution to news editors within the Iphone app is an upcoming question and battle. That depends mostly today on your investment at itunes : how to get in the frontseat within such a marketplace, and push other editors to the rear seats, or in the trunk?. The lack of common sense among press editors seems to be so commonly shared, that we could speak of absence of common sense when it comes to paid contents. And editors who do claim strongly that news has/is a value, are among the first to be blind about that coming revolution. Some prefer to speak about democracy in danger instead of building an economical model that would free their own business to roll with cash, and insure their liberty to speak truth to power. Jean-Christophe Nothias Former Head of Development at Mediapart. Dear Frederic,
Congratulations for this excellent focus on the Iphone app and its openings. A small revolution went almost unnoticed about the news market on Iphone last summer : until july 17th, a news editor could NOT sale news subscription through an iphone app. You could buy music, video…but no news subs. Since that date, you can pay your sub by using your itunes account to read any paid content. That means you don’t have to register your CB’s data. You subscribe in a flash. Due to the new SDK iphone app, and the new itunes version, Apple enlarged its own saling market and gets 30% commission of all subs, made through the iphone and its itunes cashier. That is some kind of new NMPP, still not a public/private one like in France, but a pure private business. Of course, to guarantee a fair distribution to news editors within the Iphone app is an upcoming question and battle. That depends mostly today on your investment at itunes : how to get in the frontseat within such a marketplace, and push other editors to the rear seats, or in the trunk?.
The lack of common sense among press editors seems to be so commonly shared, that we could speak of absence of common sense when it comes to paid contents. And editors who do claim strongly that news has/is a value, are among the first to be blind about that coming revolution. Some prefer to speak about democracy in danger instead of building an economical model that would free their own business to roll with cash, and insure their liberty to speak truth to power. Jean-Christophe Nothias
Former Head of Development at Mediapart.

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