Comments on: The Death of Joe Average http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/ Media, Tech & Business Models Fri, 10 Feb 2012 03:09:05 +0000 hourly 1 http://wordpress.org/?v= By: The Numbers Behind the Paywall « World Media Trend http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-21652 The Numbers Behind the Paywall « World Media Trend Wed, 01 Feb 2012 00:35:06 +0000 http://www.mondaynote.com/?p=2399#comment-21652 [...] amount is higher in Europe than in the US). As we explained in last week’s Monday Note (See The Death of Joe Average), the notion of mean value doesn’t make much sense [...] [...] amount is higher in Europe than in the US). As we explained in last week’s Monday Note (See The Death of Joe Average), the notion of mean value doesn’t make much sense [...]

]]> By: bkk http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-16386 bkk Wed, 27 Jul 2011 22:35:17 +0000 http://www.mondaynote.com/?p=2399#comment-16386 Average of 20 year a go. Average of 20 year a go.

]]> By: bird houses for sale http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-15508 bird houses for sale Tue, 24 May 2011 02:07:05 +0000 http://www.mondaynote.com/?p=2399#comment-15508 hey there, I would like ot thank you for posting such a wonderful outline hey there, I would like ot thank you for posting such a wonderful outline

]]> By: twitty http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-14716 twitty Mon, 09 May 2011 22:28:32 +0000 http://www.mondaynote.com/?p=2399#comment-14716 good job good job

]]> By: OnlineBusinessIdeas http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-12055 OnlineBusinessIdeas Thu, 07 Apr 2011 21:27:52 +0000 http://www.mondaynote.com/?p=2399#comment-12055 The world is constantly evolving and with it so are people's tastes and preferences. However I think the basic psychological approaches to influencing perception remain the same. Look at indivduals motivations and how to feed these motivations and you can attract any market. The world is constantly evolving and with it so are people’s tastes and preferences. However I think the basic psychological approaches to influencing perception remain the same. Look at indivduals motivations and how to feed these motivations and you can attract any market.

]]> By: Wheat Thins: A New Marketing Mind-Set in a New Media World » New Media Research Studio SP2 http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-11435 Wheat Thins: A New Marketing Mind-Set in a New Media World » New Media Research Studio SP2 Mon, 28 Feb 2011 01:05:37 +0000 http://www.mondaynote.com/?p=2399#comment-11435 [...] embodying any particular individual.  However, as Frédéric Filloux points out in his article “The Death of Joe Average,” this kind of advertising is becoming increasingly more inefficient due to the fact that “as the [...] [...] embodying any particular individual.  However, as Frédéric Filloux points out in his article “The Death of Joe Average,” this kind of advertising is becoming increasingly more inefficient due to the fact that “as the [...]

]]> By: liaisom http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-6911 liaisom Tue, 12 Oct 2010 16:47:20 +0000 http://www.mondaynote.com/?p=2399#comment-6911 Sadly, my heart. Sadly, my heart.

]]> By: alternative investments http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-5382 alternative investments Sat, 24 Jul 2010 17:29:25 +0000 http://www.mondaynote.com/?p=2399#comment-5382 I think if used careful then you can describe Joe average in aggregation. It is important to caveat any assumptions however. I think if used careful then you can describe Joe average in aggregation. It is important to caveat any assumptions however.

]]> By: fajar http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-4843 fajar Mon, 12 Jul 2010 02:07:03 +0000 http://www.mondaynote.com/?p=2399#comment-4843 kwereeeennn kwereeeennn

]]> By: La scomparsa dell’ utente medio | LSDI http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-2013 La scomparsa dell’ utente medio | LSDI Tue, 26 Jan 2010 14:32:01 +0000 http://www.mondaynote.com/?p=2399#comment-2013 [...] ———- The Death of Joe Average di Frédéric Filloux (Monday Note) [...] [...] ———- The Death of Joe Average di Frédéric Filloux (Monday Note) [...]

]]> By: The Numbers Behind the Paywall | Monday Note http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-1988 The Numbers Behind the Paywall | Monday Note Sun, 24 Jan 2010 16:30:36 +0000 http://www.mondaynote.com/?p=2399#comment-1988 [...] amount is higher in Europe than in the US). As we explained in last week’s Monday Note (See The Death of Joe Average), the notion of mean value doesn’t make much sense [...] [...] amount is higher in Europe than in the US). As we explained in last week’s Monday Note (See The Death of Joe Average), the notion of mean value doesn’t make much sense [...]

]]> By: 1-18-10 The Day in Review | F i a t Lux http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-1971 1-18-10 The Day in Review | F i a t Lux Tue, 19 Jan 2010 08:35:54 +0000 http://www.mondaynote.com/?p=2399#comment-1971 [...] Frédéric Filloux on why there is no average consumer anymore. [...] [...] Frédéric Filloux on why there is no average consumer anymore. [...]

]]> By: Joe Blogs http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-1961 Joe Blogs Mon, 18 Jan 2010 08:13:22 +0000 http://www.mondaynote.com/?p=2399#comment-1961 If users are spending 64 hours a month online, with 13:44hh:mm in total on Facebook, Google, Yahoo and Microsoft, the what are they doing for the bulk 50 hours a month? If users are spending 64 hours a month online, with 13:44hh:mm in total on Facebook, Google, Yahoo and Microsoft, the what are they doing for the bulk 50 hours a month?

]]> By: Mike Cane http://www.mondaynote.com/2010/01/17/the-death-of-joe-average/#comment-1956 Mike Cane Mon, 18 Jan 2010 00:40:12 +0000 http://www.mondaynote.com/?p=2399#comment-1956 >>>When assessing a business model, the importance of knowing the top grossing 10 or 20% of an audience is key. I'm confused by that sentence, given all that came before it. Do you mean "grossest" as in the heaviest or most-engaged users? Or are we using that engaged/use metric as a synonym for income/purchasing power? It would be a mistake to equate heavy online use with income -- especially with today's unemployment rate. You could wind up targeting people witting at home with no income larger than an unemployment benefit, dwindling savings, and increasing debt. >>>When assessing a business model, the importance of knowing the top grossing 10 or 20% of an audience is key.

I’m confused by that sentence, given all that came before it. Do you mean “grossest” as in the heaviest or most-engaged users? Or are we using that engaged/use metric as a synonym for income/purchasing power?

It would be a mistake to equate heavy online use with income — especially with today’s unemployment rate. You could wind up targeting people witting at home with no income larger than an unemployment benefit, dwindling savings, and increasing debt.

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