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	<title>Comments on: The Numbers Behind the Paywall</title>
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	<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/</link>
	<description>Media, Tech &#38; Business Models</description>
	<lastBuildDate>Wed, 19 Jun 2013 08:40:03 +0000</lastBuildDate>
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		<title>By: bird houses for sale</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-15543</link>
		<dc:creator>bird houses for sale</dc:creator>
		<pubDate>Tue, 24 May 2011 18:38:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-15543</guid>
		<description>From all the sites I have been to covering this subject matter, I think you do that best at explaining it, so very well done my friend.</description>
		<content:encoded><![CDATA[<p>From all the sites I have been to covering this subject matter, I think you do that best at explaining it, so very well done my friend.</p>
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		<title>By: Electrical Supplies</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-6529</link>
		<dc:creator>Electrical Supplies</dc:creator>
		<pubDate>Tue, 21 Sep 2010 19:20:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-6529</guid>
		<description>I&#039;m steppingstones. My real name is Shelby, and I come from a humble home in Michigan. This is my first post on hipblogs, and I hope I do this right.  I really like the Earth, and realizing new things and getting much too excited over them. I love learning. I lead a vegetarian/vegan lifestyle, and I dance, a lot. I have a fierce addiction to traveling and weddings and ridiculously thorough note-taking in class. I doodle on everything and eat mangoes and ice cream on the roofs of parking garages with my beloved boyfriend. And most of all, I am really, really soft-hearted. So, greetings! It&#039;s nice to meet you.</description>
		<content:encoded><![CDATA[<p>I&#8217;m steppingstones. My real name is Shelby, and I come from a humble home in Michigan. This is my first post on hipblogs, and I hope I do this right.  I really like the Earth, and realizing new things and getting much too excited over them. I love learning. I lead a vegetarian/vegan lifestyle, and I dance, a lot. I have a fierce addiction to traveling and weddings and ridiculously thorough note-taking in class. I doodle on everything and eat mangoes and ice cream on the roofs of parking garages with my beloved boyfriend. And most of all, I am really, really soft-hearted. So, greetings! It&#8217;s nice to meet you.</p>
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		<title>By: fajar</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-4841</link>
		<dc:creator>fajar</dc:creator>
		<pubDate>Mon, 12 Jul 2010 02:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-4841</guid>
		<description>mantapsss...</description>
		<content:encoded><![CDATA[<p>mantapsss&#8230;</p>
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		<title>By: iPad: Australian Publishers scramble for the winning formula&#160;&#124;&#160;Bookbee</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2158</link>
		<dc:creator>iPad: Australian Publishers scramble for the winning formula&#160;&#124;&#160;Bookbee</dc:creator>
		<pubDate>Tue, 23 Feb 2010 00:09:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2158</guid>
		<description>[...] Among Australian media executives, like everywhere else, the talk of the town is the iPad. I was in Sydney this week, giving a talk at the Media 2010 conference. This gave rise to vibrant discussions of the ways in which the Apple device could transform our industry. Among the group of speakers, the most enthusiastic one about the opportunity was Marc Frons, the chief technology officer of New York Times Digital. (Marc oversees a huge team of 150 tech people in New York). Three weeks before Steve Jobs%u2019 January 27th iPad keynote, Marc dispatched a team of developers to Cupertino to crash code an iPad application. According to Marc, the quality of the interface, the speed of the iPad, its software will make it a game changer for the media industry. From a commercial perspective, The New York Times still hasn%u2019t decided how to deal with its upcoming iPad bizmodel: charging or not, and how much. The context is the Times%u2019 recent announcement of a paywall based on a metered system: a few pages a month for free; then you pay. See our recent story The Numbers behind the Paywall). [...]</description>
		<content:encoded><![CDATA[<p>[...] Among Australian media executives, like everywhere else, the talk of the town is the iPad. I was in Sydney this week, giving a talk at the Media 2010 conference. This gave rise to vibrant discussions of the ways in which the Apple device could transform our industry. Among the group of speakers, the most enthusiastic one about the opportunity was Marc Frons, the chief technology officer of New York Times Digital. (Marc oversees a huge team of 150 tech people in New York). Three weeks before Steve Jobs%u2019 January 27th iPad keynote, Marc dispatched a team of developers to Cupertino to crash code an iPad application. According to Marc, the quality of the interface, the speed of the iPad, its software will make it a game changer for the media industry. From a commercial perspective, The New York Times still hasn%u2019t decided how to deal with its upcoming iPad bizmodel: charging or not, and how much. The context is the Times%u2019 recent announcement of a paywall based on a metered system: a few pages a month for free; then you pay. See our recent story The Numbers behind the Paywall). [...]</p>
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		<title>By: iPad: Publishers look for the winning formula &#124; Monday Note</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2141</link>
		<dc:creator>iPad: Publishers look for the winning formula &#124; Monday Note</dc:creator>
		<pubDate>Sun, 21 Feb 2010 20:49:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2141</guid>
		<description>[...] Among Australian media executives, like everywhere else, the talk of the town is the iPad. I was in Sydney this week, giving a talk at the Media 2010 conference. This gave rise to vibrant discussions of the ways in which the Apple device could transform our industry. Among the group of speakers, the most enthusiastic one about the opportunity was Marc Frons, the chief technology officer of New York Times Digital. (Marc oversees a huge team of 150 tech people in New York). Three weeks before Steve Jobs’ January 27th iPad keynote, Marc dispatched a team of developers to Cupertino to crash code an iPad application. According to Marc, the quality of the interface, the speed of the iPad, its software will make it a game changer for the media industry. From a commercial perspective, The New York Times still hasn’t decided how to deal with its upcoming iPad bizmodel: charging or not, and how much. The context is the Times&#8217; recent announcement of a paywall based on a metered system: a few pages a month for free; then you pay. See our recent story The Numbers behind the Paywall). [...]</description>
		<content:encoded><![CDATA[<p>[...] Among Australian media executives, like everywhere else, the talk of the town is the iPad. I was in Sydney this week, giving a talk at the Media 2010 conference. This gave rise to vibrant discussions of the ways in which the Apple device could transform our industry. Among the group of speakers, the most enthusiastic one about the opportunity was Marc Frons, the chief technology officer of New York Times Digital. (Marc oversees a huge team of 150 tech people in New York). Three weeks before Steve Jobs’ January 27th iPad keynote, Marc dispatched a team of developers to Cupertino to crash code an iPad application. According to Marc, the quality of the interface, the speed of the iPad, its software will make it a game changer for the media industry. From a commercial perspective, The New York Times still hasn’t decided how to deal with its upcoming iPad bizmodel: charging or not, and how much. The context is the Times&#8217; recent announcement of a paywall based on a metered system: a few pages a month for free; then you pay. See our recent story The Numbers behind the Paywall). [...]</p>
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		<title>By: Fred</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2027</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Fri, 29 Jan 2010 11:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2027</guid>
		<description>Does paid content (or personalized news) lead to ignorance?
As newspapers struggle to survive more and more news outlets are banking on what people want to hear about, rather than what they need to hear.
Here is a good piece of read: http://radar.oreilly.com/2010/01/when-it-comes-to-news-why-wont.html
Chris Lee thinks that as people get news increasingly tailored to
their tastes, the overall knowledge of important issues is plummeting.
&#039;I think one of the observations about how consumers are behaving in the
past 5 years that has surprised me the most is, again, this lack of
feeling responsible for knowing the news of their country and their local
government of that day.</description>
		<content:encoded><![CDATA[<p>Does paid content (or personalized news) lead to ignorance?<br />
As newspapers struggle to survive more and more news outlets are banking on what people want to hear about, rather than what they need to hear.<br />
Here is a good piece of read: <a href="http://radar.oreilly.com/2010/01/when-it-comes-to-news-why-wont.html" rel="nofollow">http://radar.oreilly.com/2010/01/when-it-comes-to-news-why-wont.html</a><br />
Chris Lee thinks that as people get news increasingly tailored to<br />
their tastes, the overall knowledge of important issues is plummeting.<br />
&#8216;I think one of the observations about how consumers are behaving in the<br />
past 5 years that has surprised me the most is, again, this lack of<br />
feeling responsible for knowing the news of their country and their local<br />
government of that day.</p>
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		<title>By: Tim Coldwell</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2017</link>
		<dc:creator>Tim Coldwell</dc:creator>
		<pubDate>Wed, 27 Jan 2010 14:31:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2017</guid>
		<description>Play Paywall!, the new web game sweeping the newspaper industry
By Jonathan Stray /  Jan. 26  /  10 a.m. 
 
It’s entirely possible that The New York Times will net a profit from their newly announced paywall, set to debut in a year’s time. But it’s by no means guaranteed. Even (momentarily) setting aside the journalistic or civic-minded concerns about shutting some readers out of the news, the whole idea makes little sense if the basic math doesn’t work out. Making money would seem to be the most basic marker of a paywall’s success.

Unfortunately, no one knows for sure whether it will. It’s all estimates, assumption, and guesswork — even if it’s relatively well informed, carefully researched guesswork. We just don’t know how readers and advertisers will react.

But now, with the debut of Paywall!, our revenue game, all that guesswork can be your guesswork. It allows you to explore the situation at the Times or at any other news site.

http://www.niemanlab.org/2010/01/play-paywall-the-new-web-game-sweeping-the-newspaper-industry/</description>
		<content:encoded><![CDATA[<p>Play Paywall!, the new web game sweeping the newspaper industry<br />
By Jonathan Stray /  Jan. 26  /  10 a.m. </p>
<p>It’s entirely possible that The New York Times will net a profit from their newly announced paywall, set to debut in a year’s time. But it’s by no means guaranteed. Even (momentarily) setting aside the journalistic or civic-minded concerns about shutting some readers out of the news, the whole idea makes little sense if the basic math doesn’t work out. Making money would seem to be the most basic marker of a paywall’s success.</p>
<p>Unfortunately, no one knows for sure whether it will. It’s all estimates, assumption, and guesswork — even if it’s relatively well informed, carefully researched guesswork. We just don’t know how readers and advertisers will react.</p>
<p>But now, with the debut of Paywall!, our revenue game, all that guesswork can be your guesswork. It allows you to explore the situation at the Times or at any other news site.</p>
<p><a href="http://www.niemanlab.org/2010/01/play-paywall-the-new-web-game-sweeping-the-newspaper-industry/" rel="nofollow">http://www.niemanlab.org/2010/01/play-paywall-the-new-web-game-sweeping-the-newspaper-industry/</a></p>
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		<title>By: Time to Update (or Overhaul?) my Business Plan. And Why Charging for Content Could Help Boost Ad Revenues &#171; News Launch Diary</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2012</link>
		<dc:creator>Time to Update (or Overhaul?) my Business Plan. And Why Charging for Content Could Help Boost Ad Revenues &#171; News Launch Diary</dc:creator>
		<pubDate>Tue, 26 Jan 2010 14:11:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2012</guid>
		<description>[...] to have a significant pay/subscriber component. Even with the patchy data available, the folks at mondaynote have crunched the numbers on the NYTimes pay proposal. It’s time to crunch my [...]</description>
		<content:encoded><![CDATA[<p>[...] to have a significant pay/subscriber component. Even with the patchy data available, the folks at mondaynote have crunched the numbers on the NYTimes pay proposal. It’s time to crunch my [...]</p>
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		<title>By: Metering the NY Times &#171; Left Bay&#8217;s Musings on the Media</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2010</link>
		<dc:creator>Metering the NY Times &#171; Left Bay&#8217;s Musings on the Media</dc:creator>
		<pubDate>Tue, 26 Jan 2010 02:33:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2010</guid>
		<description>[...] it turns out that I&#8217;m not alone in trying to figure it out. Frédéric Filloux of Monday Note crunched the numbers and produced a chart that shows that even a 5% subscription rate, priced at $2 [...]</description>
		<content:encoded><![CDATA[<p>[...] it turns out that I&#8217;m not alone in trying to figure it out. Frédéric Filloux of Monday Note crunched the numbers and produced a chart that shows that even a 5% subscription rate, priced at $2 [...]</p>
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		<title>By: Francis</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2008</link>
		<dc:creator>Francis</dc:creator>
		<pubDate>Mon, 25 Jan 2010 23:02:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2008</guid>
		<description>The music industry has discovered that people want to pay for what they want, rather than subsidize poor quality content (&quot;duds&quot;) that&#039;s bundled (&quot;albums&quot;) with high quality content (&quot;hits&quot;). 

The publishing industry hasn&#039;t yet come to the same realization, but it&#039;s getting there. News, in the sense of describing events that are happening, has become commoditized and therefore of little monetary value. On the other hand, specialty news content (such as news about a specific industry which isn&#039;t so easy to come by) and high quality content (news analysis, editorials), have value as users are willing to pay for them. So far, most media sites take the same approach to both. But I think they have to divorce the two, with lower quality &quot;commoditized&quot; content that has a broad audience available for free and funded through advertizing; higher quality content available for a fee (with much less, but much more targetted, advertizing paying some of the bills).

However, I think the &quot;subscribe and get everything&quot; model is doomed to the same failure as &quot;albums&quot;. Rather, media sites like the NYT should employ a one-click unobtrusive micropayments system where you pay per article (ie, a few cents). Thus, you can get exactly what type of content you&#039;re interested in rather than paying a monthly fee for a lot that you don&#039;t want. Obviously, this puts more pressure on the news organization to provide quality content that peolpe will pay for, and they may find that certain types of content that they originally though people would pay for have to be relegated to the free section or dropped altogether.</description>
		<content:encoded><![CDATA[<p>The music industry has discovered that people want to pay for what they want, rather than subsidize poor quality content (&#8220;duds&#8221;) that&#8217;s bundled (&#8220;albums&#8221;) with high quality content (&#8220;hits&#8221;). </p>
<p>The publishing industry hasn&#8217;t yet come to the same realization, but it&#8217;s getting there. News, in the sense of describing events that are happening, has become commoditized and therefore of little monetary value. On the other hand, specialty news content (such as news about a specific industry which isn&#8217;t so easy to come by) and high quality content (news analysis, editorials), have value as users are willing to pay for them. So far, most media sites take the same approach to both. But I think they have to divorce the two, with lower quality &#8220;commoditized&#8221; content that has a broad audience available for free and funded through advertizing; higher quality content available for a fee (with much less, but much more targetted, advertizing paying some of the bills).</p>
<p>However, I think the &#8220;subscribe and get everything&#8221; model is doomed to the same failure as &#8220;albums&#8221;. Rather, media sites like the NYT should employ a one-click unobtrusive micropayments system where you pay per article (ie, a few cents). Thus, you can get exactly what type of content you&#8217;re interested in rather than paying a monthly fee for a lot that you don&#8217;t want. Obviously, this puts more pressure on the news organization to provide quality content that peolpe will pay for, and they may find that certain types of content that they originally though people would pay for have to be relegated to the free section or dropped altogether.</p>
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		<title>By: Fred</title>
		<link>http://www.mondaynote.com/2010/01/24/the-numbers-behind-the-paywall/#comment-2005</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Mon, 25 Jan 2010 14:04:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=2413#comment-2005</guid>
		<description>Isn&#039;t it the paywall business model The Economist is trying now after a major failure a few years ago with its first pay per view offer?
Merci for the article.</description>
		<content:encoded><![CDATA[<p>Isn&#8217;t it the paywall business model The Economist is trying now after a major failure a few years ago with its first pay per view offer?<br />
Merci for the article.</p>
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