Comments on: The iPad Media Expectations

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By: kev

kev — Fri, 16 Jul 2010 08:01:29 +0000

Apple is expert in the art of seducing their consumers. They were late to market with an mp3 player and mobile, but they succeeded with great design and innovatlon. See, touch, play with the iPad and if it’s true to form betcha you’ll be under the Steve Jobs spell.

By: fajar

fajar — Mon, 12 Jul 2010 02:05:06 +0000

great article

By: Could the iPad be the media industry’s saving grace? | March Communications

Mon, 29 Mar 2010 14:08:16 +0000

[...] Speculation has been rife about the potential of the iPad to change the fortunes of the media industry, and the types of content deals that have been struck, as launch day for the iPad draws nearer. [...]

By: The iPad…It’s Just The Beginning

The iPad…It’s Just The Beginning — Tue, 23 Feb 2010 10:29:33 +0000

[...] The iPad Media Expectations (mondaynote.com) [...]

By: iPad: Australian Publishers scramble for the winning formula | Bookbee

Tue, 23 Feb 2010 00:09:48 +0000

[...] The iPad Media Expectations For a large part, the Apple tablet was seen as a potential solution for the media industry problem: a digital infrastructure for delivery and transactions encompassing a vast array of media products %u2014 instantiated in a device destined to become a de facto standard. Many blame the media industry for not being able to come up [...]… [...]

By: This Week in Review: Google’s new features, what to do with the iPad, and Facebook’s rise as a news reader | Mark Coddington

Mon, 22 Feb 2010 16:51:18 +0000

[...] Ryan Sholin has an idea for a newsstand app for the iPad, and Frederic Filloux at The Monday Note has a great picture of what the iPad experience could look like by next year if news orgs act [...]

By: Barac consulting | iPad and newspapers 1

Barac consulting | iPad and newspapers 1 — Tue, 09 Feb 2010 21:52:31 +0000

[...] thought provoking post on the uses of the ipad at themondaynote. News on the iPad makes a lot of sense, but is part of a rethinking of how newspapers collect, [...]

By: PageBlend LookBook HD digital media publishing - Mossberg, Carr, Arrington on the iPad : CTN Digital

Sun, 07 Feb 2010 21:22:56 +0000

[...] The iPad Media Expectations [...]

By: The iParanoid Scenario | Monday Note

The iParanoid Scenario | Monday Note — Sun, 07 Feb 2010 16:07:32 +0000

[...] layout and supported by a mixture of paid-for and clever and graphically attractive advertising (see previous Monday Note) . But we’d have to bet that Apple will always position itself as a neutral platform. It is [...]

By: Henrik Holmegaard, technical writer

Henrik Holmegaard, technical writer — Sat, 06 Feb 2010 15:20:23 +0000

> As the media industry kept unraveling, such reliance mutated into a desperate hope. Can he save us? Can he do for the media business what he did to the music industry with the iPod + iTunes magic combination?

1. The format is ePub and not PDF and the licencing of a title is locked to the Apple store.

2. PDF is listed as viewable, along with TIFF and JPEG.

In 2001, Apple introduced OS X 10.0 as follows, “Mac OS X includes Apple’s new Quartz™ 2D graphics engine (based on the Internet-standard Portable Document Format) for stunning graphics and broad font support.” http://www.apple.com/pr/library/2001/mar/21osxstore.html

Apple’s support for ISO 15930 PDF/X-3 is so poor that the support is unusable, and there is no support for ISO 19005 PDF/A. Apple Advanced Typography and Microsoft OpenType Layout is unsearable in Apple’s PDF.

OS X was supposed to be the publishing platform of the future.

Henrik Holmegaard

By: This Week in Review: Google’s new features, what to do with the iPad, and Facebook’s rise as a news reader » Nieman Journalism Lab

Fri, 05 Feb 2010 15:02:35 +0000

By: iPad : 8 jours plus tard « Sylvain Loiseau

iPad : 8 jours plus tard « Sylvain Loiseau — Thu, 04 Feb 2010 15:44:24 +0000

[...] des intérêts de Cupertino. Frédéric Filloux imagine déjà les médias papier traditionnels (The iPad Media Expectations) proposer des applications payantes à l’image de celles du Figaro ou du Guardian donnant [...]

By: Zec

Zec — Tue, 02 Feb 2010 16:49:04 +0000

You might be right in the end. It’s really what we are hoping for.
I agree with iPad possibilities around unifying digital media content with one transaction, access anywhere. That’s right, ”access anywhere”, and I mean it from any device.

Which brought to me question what will other brands do like Google ( possible Chomium Tablet PC as well, or HP, or Microsoft ) ? Is there going to be Web App idea or App idea ?

WebKit is unifying force, IMHO.

But nobody knows for sure, just like David Pogue said.

By: Le Medialab de Cécile » Steve Jobs n’est pas l’ami des journaux

Le Medialab de Cécile » Steve Jobs n’est pas l’ami des journaux — Mon, 01 Feb 2010 21:57:41 +0000

[...] abonnements ou certains numéros de ses publications préférées. Dans sa dernière Monday Note, Frédéric Filloux imagine son expérience de consommateur en 2011, où il reçoit son New Yorker tous les lundis sur sa tablette, et achète Vanity Fair au numéro [...]

By: Jeff Johnson

Jeff Johnson — Mon, 01 Feb 2010 20:05:26 +0000

Excellent. You proffer that the rich digitalmedia experience justifies the subscriber price, and therefore the rich media advertising it can contain ( in the case of mags and trade-rags ). I also see lookbooks as showcase product digital media also having touchscreen and desktop value much in the was you do. To what extent? tool around in http://www.lookbookhd.com which is a live test case ( feature/focus group tooling ) This evolution does have the opportunity effect of rebooting the consumption rules – perhaps enough to properly support the publisher-author-distribution engines that keep such things alive. It could well be that portable video-capable touchscreen digitalmedia is enough different that the genre will construct a viable identity for subscription and quality.

By: Mike Cane

Mike Cane — Mon, 01 Feb 2010 16:28:15 +0000

It took Apple *over two years* to bring out iWork — and it was for the iPad, not the iPhone.

With iWork now done, they can start putting in the bits to make it a digital book creation system.

Apple Will Break Open The Digital Book Floodgates
http://snurl.com/u8roe

This is why you haven’t seen a ton of content for the iPad. There was a delay befween the iPhone and its SDK. This delay, I hope, will be shorter.

By: Matthieu

Matthieu — Mon, 01 Feb 2010 16:23:23 +0000

And what if the user experience is good enough, and free?
You can already have an iPhone version of your blog with WPTouch for example. With HTML5, you’ll have more possibilities for a great ergonomics, interactions with apps installed on your device, etc (cf. this article in french : http://bit.ly/9uAI7f). And Google is also working on a tablet, Chrome OS, Android…

I’m affraid your conclusion is right : iPad/iPhone Applications will be marginal in the information business

By: Richard Howell

Richard Howell — Mon, 01 Feb 2010 15:41:37 +0000

It may be far fetched, but xitobal might be on to something. In theory Apple could afford to give the iPad away and instead make their money from advertisers. In return for being given an iPad users would have to complete an exhaustive “lifestyle” questionnaire, telling Apple everything from what car they drive to how many insurance policies they have and their renewal dates, whether they have a mortgage, what credit cards they hold, where and how often they holiday, their occupation, their income and many, many other personal details.

These details would enable advertisers to target those iPad users with considerable precision.

Now suppose Apple were able to charge advertisers a rate of $40 per thousand. To recoup the $499 retail cost of each iPad, each user would have to be served a total of 12,500 advertisements. And, were each of those users to be served an average of 100 advertisements every day, whether while surfing the web, watching television or reading the news, that cost would be recouped after only 125 days.

However, in practice Apple would probably have to share advertising revenue with content providers. And it also makes little sense to give the iPad away, as too many would then find their way in to the hands of people advertisers were less likely to want to reach. So instead Apple might decide to sell the iPad for $99 and, after sharing advertising revenue, recoup the original $499 retail price after 200 days.

Were users to then keep their iPads for two years before being able to upgrade to the latest heavily subsidised iteration, Apple would make a “profit” of $1,060 from each user from advertising alone. Additional income could of course be derived from the sales of eBooks, movies and music through iTunes, and the $99 “retail” price would dramatically accelerate take-up of the device.

Apple did pay $275 million to purchase Quattro Wireless at the start of the year so they could compete with Google and AdMob serving mobile ads, and the former CEO of Quattro, Andy Miller, does now report directly to Steve Jobs, so Apple clearly sees advertising as a potentially important source of revenue.

But a $99 iPad, that surely can’t be possible?

By: xitobal

xitobal — Sun, 31 Jan 2010 20:38:46 +0000

The next #1 value proposition gets more precise every day. As usual, your summary goes straight to the point.
But, we fall short of the innovative business model that comes with it! For the iPod, it was selling music piece by piece : no cross-subsidy, just a trade-off for most buyers to go only for the top charts instead of buying full albums (maybe the ipod was also the sleekest container for free napster-collected MP3s).
Why not think that iPad buyers could get a similar user experience with books, video, press clippings? Why not think that advertisers could duplicate the two-faced financing of newspapers and pay for the reader’s iPad in return for behavioral data (alternative to Google’s data?)
The cross-subsidized access terminal has become obvious to everyone, but it’s only one of telecom technology-driven options to stimulate usages…

By: Kataweb.it - Blog - Cablogrammi di Massimo Russo » Blog Archive » IPad, I test

Sun, 31 Jan 2010 19:55:55 +0000

[...] Marco Formento, nonché le riflessioni di Frédéric Filloux, qui sul dispositivo in generale e qui sul suo utilizzo per i media come giornali e riviste. In attesa di una prova su strada. Tags: Apple, [...]