Comments on: iPad: Publishers look for the winning formula

By: Balmer

Balmer — Fri, 16 Jul 2010 08:09:15 +0000

But the key issue is marketing data. Apple generated a great deal of frustration for iPhone application makers by refusing to handle any data other than basic sales figures. That won’t work for the media industry. Publishers are used to pore over tons of numbers from their subscribers databases; they now data-mine internet traffic numbers. When selling Thanks,. I read for "iPad applications, they’ll need to know who gets them, in which markets, what parts of the content readers actually look at, for how long, all of the above broken-up demographics, location, time of the day/week, etc. If publishers want to switch to a test-learn-adapt mode, Apple ought to handle such data. By cutting off access to marketing information regarding its Kindle’s content sales Amazon shot itself in the foot. Apple must avoid this. it should soften its paranoid stance, and help the publishing industry embrace this potentially huge market. It’s in everyone’s interest,. it's useful news.

By: fajar

fajar — Mon, 12 Jul 2010 02:01:58 +0000

kwereeeenn

By: This Week in Review: The Times’ blogs behind the wall, paid news on the iPad, and a new local news co-op | Mark Coddington

Sun, 07 Mar 2010 19:06:48 +0000

[...] in-progress iPad app. Frederic Filloux, another one of the conference’s speakers, provided a useful summary of publishers’ attitudes and concerns about creating apps for the iPad, including their [...]

By: magCulture.com / editorial design

magCulture.com / editorial design — Wed, 03 Mar 2010 13:44:31 +0000

[...] The view from Australia, again highlighting Apple’s unwillingness to hand over user data. [...]

By: Hur mycket kan man ta betalt för innehåll till iPad? « TU:s framtidsblogg

Hur mycket kan man ta betalt för innehåll till iPad? « TU:s framtidsblogg — Tue, 02 Mar 2010 09:07:05 +0000

[...] själva har inte sagt så mycket alls, men det antas fortfarande från flera håll att man kommer att utveckla en iMedia eller iNews för försäljning [...]

By: This Week in Review: The Times’ blogs behind the wall, paid news on the iPad, and a new local news co-op » Nieman Journalism Lab

Fri, 26 Feb 2010 15:05:44 +0000

By: links for 2010-02-24

links for 2010-02-24 — Wed, 24 Feb 2010 13:06:54 +0000

[...] iPad: Publishers look for the winning formula | Monday Note Kevin: Frédéric Filloux of the Monday Note looks at the issues surrounding the iPad for publishers. Publishers agree that Apple is difficult to work with, which Frédéric says Apple needs to reconsider. "nlike the iPhone, the iPad will leave or die by the content it will deliver." It needs to treat publishers better. Lots of good questions here. Will content providers subsidise the iPad as mobile phone operators subsidise the iPhone? What kind of market data will publishers be able to capture from the iPad? (tags: ipad businessmodel magazines publishing) [...]

By: iPad: Australian Publishers scramble for the winning formula | Bookbee

Tue, 23 Feb 2010 00:41:51 +0000

[...] %u2014frederic.filloux@mondaynote.com [...]

By: The iPad business model for news: Strategies publishers must embrace » Nieman Journalism Lab

Mon, 22 Feb 2010 15:15:52 +0000

[...] Feb. 22: Frederic Filloux has posted a Monday Note on iPad opportunities for publishers. He makes a point similar to my strategy No. 5 with regard to the need for Apple to provide [...]

By: iPad: Publishers look for the winning formula | Monday Note «

iPad: Publishers look for the winning formula | Monday Note « — Mon, 22 Feb 2010 06:33:11 +0000

[...] iPad: Publishers look for the winning formula | Monday Note 22 février 2010 http://www.mondaynote.com/2010/02/21/ipad-publishers-look-for-the-winning-formula/ [...]