Comments on: Understanding the Digital Natives

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By: Erkennungsmarken

Erkennungsmarken — Wed, 03 Aug 2011 22:19:07 +0000

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By: Blue Latitude Network Ltd » What can marketing teach HR about digital innovation?

Tue, 01 Mar 2011 16:22:38 +0000

[...] required to accommodate the digitally supercharged expression of youth’s natural instinct to challenge authority, as well as its compulsive multitasking and a perceived inability to [...]

By: Social Media Case Study: Lego Cl!ck | Social Media Marketing Agency Sydney | Tick Yes Blog

Wed, 27 Oct 2010 00:06:02 +0000

[...] interesting piece argues that 18-24-year-olds have the overwhelming view that beyond their circle of family, close [...]

By: L’effetto destabilizzante dei nativi digitali « EJO – European Journalism Observatory

Mon, 18 Oct 2010 09:43:32 +0000

[...] della ricerca francese prendono spunto anche le considerazioni di Frederic Filloux il quale ipotizza uno scenario dove i nativi digitali, attuali e futuri, [...]

By: Understanding the digital natives « blog 4 186103

Understanding the digital natives « blog 4 186103 — Wed, 06 Oct 2010 23:52:29 +0000

[...] Filloux, F.(2010, July 25). Understanding the Digital Natives. Monday Note Blog. Retrieved September 29, 2010 from http://www.mondaynote.com/2010/07/25/understanding-the-digital-natives/ [...]

By: What can marketing teach HR about digital innovation? « BL Pulse

What can marketing teach HR about digital innovation? « BL Pulse — Wed, 06 Oct 2010 18:11:54 +0000

[...] required to accommodate the digitally supercharged expression of youth’s natural instinct to challenge authority, as well as its compulsive multitasking and a perceived inability to [...]

By: “Understanding The Digital Natives” on Monday Note | edSocialMedia

Fri, 27 Aug 2010 21:33:27 +0000

[...] http://www.mondaynote.com/2010/07/25/understanding-the-digital-natives/ AKPC_IDS += "3246,"; Tags: data, digital, digital natives, marketing, natives, research [...]

By: Community Volunteering | Two Brown Boots

Community Volunteering | Two Brown Boots — Sat, 07 Aug 2010 07:14:41 +0000

[...] activities also have little relevance to the younger generation, the Digital Natives who exist in a continuity of virtual life. The youth is where ideological battles are fought and [...]

By: Lyxkonsumtion är ett strategispel | Sam Sundberg

Lyxkonsumtion är ett strategispel | Sam Sundberg — Wed, 04 Aug 2010 18:59:11 +0000

[...] Vassa Eggen hittar jag läsvärda artikeln Understanding the digital natives av Frédéric Filloux, som ger perspektiv på de nya mediekonsumenterna. They see life as a game. [...]

By: Republic Monetary Exchange

Republic Monetary Exchange — Sat, 31 Jul 2010 00:55:06 +0000

I disagree that DNs will want superficial, quickly digestible streams of information. I believe they will want thoughtful content in a quick digestible stream but not from the trusted name-brand news sources in the corporate media. It will be difficult for corporate media to adjust, most likely impossible, so that alternative news sources will be on the rise.

By: poulamimajumder

poulamimajumder — Fri, 30 Jul 2010 11:40:44 +0000

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By: Dan

Dan — Tue, 27 Jul 2010 22:23:24 +0000

Illicit – making product purchase decisions based on glossy advertising and sales patter, or after researching and comparing the options. Blindly accepting the word of a journalist simply because you have paid for the bits of paper their words are written on and several years ago the publication they work for used to have some integrity, or finding out what’s happening from trusted contacts. Which is the moronic behaviour?

By: Tif

Tif — Tue, 27 Jul 2010 17:05:02 +0000

In defense of the “digital native”, I would like to point out that the decision making process of democracy and the 20th century have brought us to where we are today.
The state of the world that the digital native is inheriting is polluted, governments filled with corruption, less and less access to food that actually comes out of the ground…
I beleive that there is evidence that the “morons” that Illicit is referring to may have been around in previous generations as well.

By: links for 2010-07-26 « links and tweets

links for 2010-07-26 « links and tweets — Tue, 27 Jul 2010 00:09:23 +0000

[...] Understanding the Digital Natives | Monday Note Understanding the Digital Natives | Monday Note http://www.mondaynote.com/2010/07/25/understanding-the-digital-natives/ (tags: via:packrati.us) [...]

By: Jay

Jay — Mon, 26 Jul 2010 20:01:21 +0000

Thanks again for a great post, Frederic. I’m 39 and I, too, mistrust the mainstream media in general, and therefore I tend to compare multiple sources against each other.

But I have to say that I do this a lot more than I did when I was 18-24 years of age. As one writer once described their internal transformation into parenthood when their first child was born: “Everything matters now. Schools matter. Elections matter….” — which is to say that I suspect these young people too will turn more to the long-form journalism as they age and begin to take more responsibility for the direction of their society. For now they’re footloose and fancy free, and I don’t expect them to spend more time reading the news than I did 15-20 years ago.

By: Stephen Howard-Sarin

Stephen Howard-Sarin — Mon, 26 Jul 2010 16:43:19 +0000

On your points re: corporate structure, let me share this BNET article with the provocative title, “I Can’t Find a Good Employee from Generation Y”:
http://blogs.bnet.com/smb/?p=1500.

The comments are at least as interesting as the first-person article from the small business owner.

By: Understanding the digital natives | TechAwe

Understanding the digital natives | TechAwe — Mon, 26 Jul 2010 15:40:54 +0000

[...] great, great piece by Frédéric Filloux, worth both your time and [...]

By: rafaelsantos

rafaelsantos — Mon, 26 Jul 2010 14:47:31 +0000

I see myself in some of the points of this article (I’m from Portugal by the way which is relatively close to France).
It is probably true to say I don’t trust brands very much. Not when I see that many things are cheaper when I search for them online or in foreign countries i.e. compare Apple (king of consumer satisfaction…) prices between USA and Europe. Because 200 dollars != 190 euros.
The media is not trustworthy at all. I see too many misleading headers in the news to be convinced otherwise. However I do not despise good journalism at all I just hate that I always have to be remembered of the lack of it.
And I think many people will agree that old corporations have a really hard time to embrace change and innovation, not just DN.
However I am not so pessimist. I think I’m more open-minded that my parents and therefore I will achieve more than them. Though some people around here are really pessimists.

By: Mike Cane

Mike Cane — Mon, 26 Jul 2010 12:07:07 +0000

>>>The Digital Natives will be happy with superficial, quickly digestible streams of information. On the other hand, in-depth, balanced information will be the perquisite of a shrinking elite, sensitive to the notion of a trusted brand and ready to pay for it.

No, that conclusion is false. It’s based on seeing these DNs as always remaining the way they have been measured — in essence, never growing up to appreciate the effort that goes into long-form journalism. Also, new DNs would turn to such journalism retrospectively in order to “catch up” to older DNs.

By: Illicit

Illicit — Mon, 26 Jul 2010 11:46:38 +0000

This split is fine, really ? In what aspect(s) is it fine if I might enquire ?
Even if democracy doesn’t collapse under the weight of their ignorance, being surrounded by morons is not really that pleasing…

By: gregorylent

gregorylent — Mon, 26 Jul 2010 10:03:33 +0000

would be very interesting to see these changes in the light of the evolution of consciousness that a meditator or yogi goes through .. in transcending the concepts of individuality and growing identification with self as awareness

By: Understanding the Digital Natives « Leap Media Partners

Understanding the Digital Natives « Leap Media Partners — Sun, 25 Jul 2010 21:08:22 +0000

[...] The French polling institute BVA published an enlightening survey of this generation: between 18-24 years of age, born with a mouse and a keyboard, and now permanently tied to their smartphone. All of it shaping their vision of an unstable world. The study is Read More [...]