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	<title>Comments on: Tear down this PDF</title>
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	<description>Media, Tech &#38; Business Models</description>
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		<title>By: Cheap Sunglasses</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-42275</link>
		<dc:creator>Cheap Sunglasses</dc:creator>
		<pubDate>Sat, 04 May 2013 06:56:39 +0000</pubDate>
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		<description>Unique Chanel Handbag ,</description>
		<content:encoded><![CDATA[<p>Unique Chanel Handbag ,</p>
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		<title>By: renting a car</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-31907</link>
		<dc:creator>renting a car</dc:creator>
		<pubDate>Fri, 15 Feb 2013 17:10:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-31907</guid>
		<description>When I initially commented I clicked the &quot;Notify me when new comments are added&quot; checkbox 
and now each time a comment is added I get three e-mails with the same comment.

Is there any way you can remove me from that service? Appreciate it!</description>
		<content:encoded><![CDATA[<p>When I initially commented I clicked the &#8220;Notify me when new comments are added&#8221; checkbox<br />
and now each time a comment is added I get three e-mails with the same comment.</p>
<p>Is there any way you can remove me from that service? Appreciate it!</p>
]]></content:encoded>
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	<item>
		<title>By: on page seo services</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-26520</link>
		<dc:creator>on page seo services</dc:creator>
		<pubDate>Mon, 02 Jul 2012 19:42:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-26520</guid>
		<description>I ended up here a couple weeks ago and I truly cannot get enough!
Please keep writing!</description>
		<content:encoded><![CDATA[<p>I ended up here a couple weeks ago and I truly cannot get enough!<br />
Please keep writing!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Capsule’s Price &#124; TechnologyNews</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-19321</link>
		<dc:creator>The Capsule’s Price &#124; TechnologyNews</dc:creator>
		<pubDate>Tue, 01 Nov 2011 15:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-19321</guid>
		<description>[...] are willing to get rid of the PDF’s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For “PDF-shovel” editions, the result is unsatisfactory: broadsheet newspapers that are six [...]</description>
		<content:encoded><![CDATA[<p>[...] are willing to get rid of the PDF’s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For “PDF-shovel” editions, the result is unsatisfactory: broadsheet newspapers that are six [...]</p>
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	</item>
	<item>
		<title>By: Is Bloomberg Businessweek+ the perfect digital magazine? &#124; mediaIDEAS</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-18320</link>
		<dc:creator>Is Bloomberg Businessweek+ the perfect digital magazine? &#124; mediaIDEAS</dc:creator>
		<pubDate>Thu, 29 Sep 2011 16:05:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-18320</guid>
		<description>[...] rid of the PDF&#8217;s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For &#8220;PDF-shovel&#8221; editions, the result is unsatisfactory: broadsheet newspapers that [...]</description>
		<content:encoded><![CDATA[<p>[...] rid of the PDF&#8217;s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For &#8220;PDF-shovel&#8221; editions, the result is unsatisfactory: broadsheet newspapers that [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Capsule&#8217;s Price &#124; Monday Note</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-18107</link>
		<dc:creator>The Capsule&#8217;s Price &#124; Monday Note</dc:creator>
		<pubDate>Sun, 25 Sep 2011 19:12:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-18107</guid>
		<description>[...] willing to get rid of the PDF&#8217;s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For &#8220;PDF-shovel&#8221; editions, the result is unsatisfactory: broadsheet newspapers that [...]</description>
		<content:encoded><![CDATA[<p>[...] willing to get rid of the PDF&#8217;s bulkiness (for more on the subject, read a recent Monday Note Tear down this PDF). For &#8220;PDF-shovel&#8221; editions, the result is unsatisfactory: broadsheet newspapers that [...]</p>
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	<item>
		<title>By: sex shop</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-17604</link>
		<dc:creator>sex shop</dc:creator>
		<pubDate>Mon, 12 Sep 2011 08:05:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-17604</guid>
		<description>I’m not sure where you&#039;re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent information I was looking for this information for my mission.</description>
		<content:encoded><![CDATA[<p>I’m not sure where you&#8217;re getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for magnificent information I was looking for this information for my mission.</p>
]]></content:encoded>
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	<item>
		<title>By: The ePresse Digital Kiosk: First Lessons &#124; Monday Note</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-16521</link>
		<dc:creator>The ePresse Digital Kiosk: First Lessons &#124; Monday Note</dc:creator>
		<pubDate>Tue, 09 Aug 2011 16:08:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-16521</guid>
		<description>[...] a critical component. Currently, digital kiosks offer mostly PDF-based editions. As  discussed in a previous Monday Note, PDF is by no means the future of digital media. PDF once was a fantastic invention, but it [...]</description>
		<content:encoded><![CDATA[<p>[...] a critical component. Currently, digital kiosks offer mostly PDF-based editions. As  discussed in a previous Monday Note, PDF is by no means the future of digital media. PDF once was a fantastic invention, but it [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Dan b</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-15814</link>
		<dc:creator>Dan b</dc:creator>
		<pubDate>Sun, 12 Jun 2011 03:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-15814</guid>
		<description>FlexPaper is probably the best option out there for anyone who wants to publish and host their own documents. 

http://flexpaper.devaldi.com</description>
		<content:encoded><![CDATA[<p>FlexPaper is probably the best option out there for anyone who wants to publish and host their own documents. </p>
<p><a href="http://flexpaper.devaldi.com" rel="nofollow">http://flexpaper.devaldi.com</a></p>
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	<item>
		<title>By: Social Media Marketing HQ &#124; Learn Social Media From the Industry&#039;s Brightest Minds &#187; Link Love Monthly: Best of February 2011</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-11477</link>
		<dc:creator>Social Media Marketing HQ &#124; Learn Social Media From the Industry&#039;s Brightest Minds &#187; Link Love Monthly: Best of February 2011</dc:creator>
		<pubDate>Wed, 02 Mar 2011 00:56:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-11477</guid>
		<description>[...] Tear down this PDF (Monday Note) [...]</description>
		<content:encoded><![CDATA[<p>[...] Tear down this PDF (Monday Note) [...]</p>
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		<title>By: Henrik Holmegaard, technical writer</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-11020</link>
		<dc:creator>Henrik Holmegaard, technical writer</dc:creator>
		<pubDate>Thu, 10 Feb 2011 12:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-11020</guid>
		<description>Saijanai wrote
&gt; people should look at Apple’s old QuickDraw GX 

Apple introduced an integrated graphics library and document model in 1994. Thus the graphics primitives and commands to manipulate the graphics primiitives in the systen level libary were a superset of what was used in the document model. This way the problem that Apple QuickDraw and Adobe PostScript were graphics models with different graphics constructs was solved. Apple also introduced TrueType 2 and ColorSync 2 in 1994 as advanced table-based appearance transforms so that in drawing on digital graphic devices it is possible to specify characters and colours at the level of information processing, and apply user-selectable appearances at the level of image presentation. In the presentation image for &#039;Adobe Oces&#039; where  is a ligature, Adobe&#039;s approach was to substitute character codes for other character codes (Adobe OYces) whereas Apple&#039;s was to substitute glyph codes for other glyph codes which protected the level of information processing.

So why did the Apple Portable Digital Document model not become an overnight success in the Macintosh customer market when it was introduced in September 1994, at the same time as Adobe Acrobat 2.0. Apple PDD did not support search a. because the input of character information could be in several character sets at the same time with no assurancet of mapping to ISO10646/Unicode, and b. because glyph codes were considered private and font-dependent so that the glyph codes were not a fallback with which to infer ISO10646/Unicode character codes. Adobe PDF allowed that Adobe on the one hand sold type software that changed the customer&#039;s input of character information and on the other hand could recover the character information from font-independent glyph identifiers. 

Unfortunately, when Adobe began to sell type software in the intellligent font model of the Unicode Consortium that is supposed to draw glyph alternates, not by substituting character codes but by substituting glyph codes, Adobe chose to sell type software where glyph alternates are mapping to code points in the Private Use Area of ISO10646/Unicode - without product declaration that warns the customer. Again this allows Adobe to claim that PDF supports search, and indeed Adobe does have support for search when overwriting the international standard character set, but the issue is how to get the ISO10646/Unicode character string and the glyph runs that maps from the character infortion through the table-based appearance transforms of the intelligent font model, and the intelligent font model itself into the document model. Which is the core of the current commercial conflict between Microsoft XPS (that does have this ability) and Adobe PDF (that does not). 

What the New York Times in 1989 dubbed the Font War was not a war about spline programming languages (Type 1 versus TrueType), but a war about the character model, the font model, and the document model for the change from Print, then Distribute to Distribute, then Print. The war has had cold periods and hot periods, but it has never come to a close.

/hh</description>
		<content:encoded><![CDATA[<p>Saijanai wrote<br />
&gt; people should look at Apple’s old QuickDraw GX </p>
<p>Apple introduced an integrated graphics library and document model in 1994. Thus the graphics primitives and commands to manipulate the graphics primiitives in the systen level libary were a superset of what was used in the document model. This way the problem that Apple QuickDraw and Adobe PostScript were graphics models with different graphics constructs was solved. Apple also introduced TrueType 2 and ColorSync 2 in 1994 as advanced table-based appearance transforms so that in drawing on digital graphic devices it is possible to specify characters and colours at the level of information processing, and apply user-selectable appearances at the level of image presentation. In the presentation image for &#8216;Adobe Oces&#8217; where  is a ligature, Adobe&#8217;s approach was to substitute character codes for other character codes (Adobe OYces) whereas Apple&#8217;s was to substitute glyph codes for other glyph codes which protected the level of information processing.</p>
<p>So why did the Apple Portable Digital Document model not become an overnight success in the Macintosh customer market when it was introduced in September 1994, at the same time as Adobe Acrobat 2.0. Apple PDD did not support search a. because the input of character information could be in several character sets at the same time with no assurancet of mapping to ISO10646/Unicode, and b. because glyph codes were considered private and font-dependent so that the glyph codes were not a fallback with which to infer ISO10646/Unicode character codes. Adobe PDF allowed that Adobe on the one hand sold type software that changed the customer&#8217;s input of character information and on the other hand could recover the character information from font-independent glyph identifiers. </p>
<p>Unfortunately, when Adobe began to sell type software in the intellligent font model of the Unicode Consortium that is supposed to draw glyph alternates, not by substituting character codes but by substituting glyph codes, Adobe chose to sell type software where glyph alternates are mapping to code points in the Private Use Area of ISO10646/Unicode &#8211; without product declaration that warns the customer. Again this allows Adobe to claim that PDF supports search, and indeed Adobe does have support for search when overwriting the international standard character set, but the issue is how to get the ISO10646/Unicode character string and the glyph runs that maps from the character infortion through the table-based appearance transforms of the intelligent font model, and the intelligent font model itself into the document model. Which is the core of the current commercial conflict between Microsoft XPS (that does have this ability) and Adobe PDF (that does not). </p>
<p>What the New York Times in 1989 dubbed the Font War was not a war about spline programming languages (Type 1 versus TrueType), but a war about the character model, the font model, and the document model for the change from Print, then Distribute to Distribute, then Print. The war has had cold periods and hot periods, but it has never come to a close.</p>
<p>/hh</p>
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	<item>
		<title>By: links for 2011-02-09 &#124; A Web editor&#039;s tale</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-11002</link>
		<dc:creator>links for 2011-02-09 &#124; A Web editor&#039;s tale</dc:creator>
		<pubDate>Wed, 09 Feb 2011 09:04:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-11002</guid>
		<description>[...] Tear down this PDF &#124; Monday Note (tags: pdf publishing news onlinenewspapers future xml html5) [...]</description>
		<content:encoded><![CDATA[<p>[...] Tear down this PDF | Monday Note (tags: pdf publishing news onlinenewspapers future xml html5) [...]</p>
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	<item>
		<title>By: Mike</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10993</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 08 Feb 2011 16:43:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10993</guid>
		<description>Interesting piece. What do you (and the commenters) think of TeX? That remains one of my favorite writing technologies...</description>
		<content:encoded><![CDATA[<p>Interesting piece. What do you (and the commenters) think of TeX? That remains one of my favorite writing technologies&#8230;</p>
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	<item>
		<title>By: ralphg</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10992</link>
		<dc:creator>ralphg</dc:creator>
		<pubDate>Tue, 08 Feb 2011 16:38:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10992</guid>
		<description>pedant: Of course, I want it both ways. I don&#039;t understand why someone would want an inflexible approach to viewing documents. 

When needed (ie,  most of the time), the PDF presents the document precisely as its creator intended. Flip a switch, and the text adapts itself to the device&#039;s screen. 

To me, this sounds like a solution, not a problem.But there is always going to be an Eeyore in every crowd.</description>
		<content:encoded><![CDATA[<p>pedant: Of course, I want it both ways. I don&#8217;t understand why someone would want an inflexible approach to viewing documents. </p>
<p>When needed (ie,  most of the time), the PDF presents the document precisely as its creator intended. Flip a switch, and the text adapts itself to the device&#8217;s screen. </p>
<p>To me, this sounds like a solution, not a problem.But there is always going to be an Eeyore in every crowd.</p>
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	<item>
		<title>By: Stan</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10988</link>
		<dc:creator>Stan</dc:creator>
		<pubDate>Tue, 08 Feb 2011 11:38:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10988</guid>
		<description>PDF is a widespread format because it is a good technology to protect contents and/or manage rights attached to documents. Maybe the solution reside in a mix of PDF and web technologies. PDF chunk of content could be embedded into HTML file. Is there anybody here who knows something a solution that mix PDF and web ?</description>
		<content:encoded><![CDATA[<p>PDF is a widespread format because it is a good technology to protect contents and/or manage rights attached to documents. Maybe the solution reside in a mix of PDF and web technologies. PDF chunk of content could be embedded into HTML file. Is there anybody here who knows something a solution that mix PDF and web ?</p>
]]></content:encoded>
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	<item>
		<title>By: VeeTee</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10987</link>
		<dc:creator>VeeTee</dc:creator>
		<pubDate>Tue, 08 Feb 2011 11:05:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10987</guid>
		<description>This is a joke, right?

CSS was NOT designed as layout language, it&#039;s simple styling language - the visual experience is poor, it doesn&#039;t support even basics as columns, ascending selectors, scopes for positions or expressions,  the fluid model is pain - nearly everything must be manually coded, so it costs hours to look as least ok in major browsers. Instead you can make perfectly nice layout in few seconds/minutes in professional layout environment. I can&#039;t imagine someone to typeset hundreds of pages in html.. 

There is no good layout language for HTML or XML, and that&#039;s part of problem why monetizing is so hard - web things look visually inferior to pdf, there&#039;s no way to &quot;make&quot; them look better, I have tablet PC and reading pdf is SUPERIOR in every single way to reading webpage - I can even make comments in pdf with stylus and send it with comments to anyone else..

There&#039;s no way any publisher will use HTML and there&#039;s just one right direction - to invent some new content/styling/layout language, which addresses our current needs...</description>
		<content:encoded><![CDATA[<p>This is a joke, right?</p>
<p>CSS was NOT designed as layout language, it&#8217;s simple styling language &#8211; the visual experience is poor, it doesn&#8217;t support even basics as columns, ascending selectors, scopes for positions or expressions,  the fluid model is pain &#8211; nearly everything must be manually coded, so it costs hours to look as least ok in major browsers. Instead you can make perfectly nice layout in few seconds/minutes in professional layout environment. I can&#8217;t imagine someone to typeset hundreds of pages in html.. </p>
<p>There is no good layout language for HTML or XML, and that&#8217;s part of problem why monetizing is so hard &#8211; web things look visually inferior to pdf, there&#8217;s no way to &#8220;make&#8221; them look better, I have tablet PC and reading pdf is SUPERIOR in every single way to reading webpage &#8211; I can even make comments in pdf with stylus and send it with comments to anyone else..</p>
<p>There&#8217;s no way any publisher will use HTML and there&#8217;s just one right direction &#8211; to invent some new content/styling/layout language, which addresses our current needs&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: Gabriel</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10986</link>
		<dc:creator>Gabriel</dc:creator>
		<pubDate>Tue, 08 Feb 2011 10:32:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10986</guid>
		<description>Nice piece.

I was one of them to predict and expect a lot from the &quot;papersize PDF to devices&quot; conversion during the iPhone/iPad and tablets launches. but we we look back of the reason they did it, the first reason which cross my mind is that they were lacking time to develop another way. 

Many publishers were just too worried to launch their &quot;online presence&quot; on time of the device release, or before their competitor. It&#039;s again, I&#039;m afraid, a matter of conflict between the short term vision to the long term one. I hope they were not just lazy.

I am the one who believes that web standards should prevail, since they offer great flexibility on screen devices.</description>
		<content:encoded><![CDATA[<p>Nice piece.</p>
<p>I was one of them to predict and expect a lot from the &#8220;papersize PDF to devices&#8221; conversion during the iPhone/iPad and tablets launches. but we we look back of the reason they did it, the first reason which cross my mind is that they were lacking time to develop another way. </p>
<p>Many publishers were just too worried to launch their &#8220;online presence&#8221; on time of the device release, or before their competitor. It&#8217;s again, I&#8217;m afraid, a matter of conflict between the short term vision to the long term one. I hope they were not just lazy.</p>
<p>I am the one who believes that web standards should prevail, since they offer great flexibility on screen devices.</p>
]]></content:encoded>
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	<item>
		<title>By: Korta klipp &#8211; 08 Februari 2011</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10983</link>
		<dc:creator>Korta klipp &#8211; 08 Februari 2011</dc:creator>
		<pubDate>Tue, 08 Feb 2011 06:03:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10983</guid>
		<description>[...] Tear down this PDF &#124; Monday Note [...]</description>
		<content:encoded><![CDATA[<p>[...] Tear down this PDF | Monday Note [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Saijanai</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10980</link>
		<dc:creator>Saijanai</dc:creator>
		<pubDate>Tue, 08 Feb 2011 03:38:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10980</guid>
		<description>about 15 years ago, Apple bought NeXT Computer, and with it, a total commitment to DIsplay PostScript (which they had helped Adobe invent) and later, to PDF as the base 2D display technology for Mac OS X. At the same time, they abandoned Apple&#039;s own, superior graphics technology, based on Object-Oriented principles, instead of graphics derived from a printer language. The internet has been held back for 15 years because of this decision. Before anyone decides on a new technology to replace PDF, people should look at Apple&#039;s old QuickDraw GX technology, which was explicitly designed to be better than anything Adobe could come up with, bound as it was to the requirements and limitations of existing printers.</description>
		<content:encoded><![CDATA[<p>about 15 years ago, Apple bought NeXT Computer, and with it, a total commitment to DIsplay PostScript (which they had helped Adobe invent) and later, to PDF as the base 2D display technology for Mac OS X. At the same time, they abandoned Apple&#8217;s own, superior graphics technology, based on Object-Oriented principles, instead of graphics derived from a printer language. The internet has been held back for 15 years because of this decision. Before anyone decides on a new technology to replace PDF, people should look at Apple&#8217;s old QuickDraw GX technology, which was explicitly designed to be better than anything Adobe could come up with, bound as it was to the requirements and limitations of existing printers.</p>
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	<item>
		<title>By: John Dowdell</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10979</link>
		<dc:creator>John Dowdell</dc:creator>
		<pubDate>Tue, 08 Feb 2011 03:26:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10979</guid>
		<description>&lt;em&gt;&quot;PDF is to e-publishing what the steam locomotive is to the high-speed train. &quot;&lt;/em&gt; Okay, whatever.... ;-)

Very long, but it sounds like you&#039;re saying &quot;the format is wrong&quot; because some uses of that format are not yet the best they can be. 

If so, then couldn&#039;t the same could be said of text in weblogs...?

jd/adobe</description>
		<content:encoded><![CDATA[<p><em>&#8220;PDF is to e-publishing what the steam locomotive is to the high-speed train. &#8220;</em> Okay, whatever&#8230;. <img src='http://www.mondaynote.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Very long, but it sounds like you&#8217;re saying &#8220;the format is wrong&#8221; because some uses of that format are not yet the best they can be. </p>
<p>If so, then couldn&#8217;t the same could be said of text in weblogs&#8230;?</p>
<p>jd/adobe</p>
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		<title>By: Tear down this PDF &#124; Monday Note &#124; All about PDF</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10978</link>
		<dc:creator>Tear down this PDF &#124; Monday Note &#124; All about PDF</dc:creator>
		<pubDate>Tue, 08 Feb 2011 02:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10978</guid>
		<description>[...] For a large part, the news industry still relies on this 18-year-old format to sell its content. pdf &#8211; Google Blog Search Related Posts:How to Manage PDF Files With an Effective PDF Software?Unlock PDF Files Online for [...]</description>
		<content:encoded><![CDATA[<p>[...] For a large part, the news industry still relies on this 18-year-old format to sell its content. pdf &#8211; Google Blog Search Related Posts:How to Manage PDF Files With an Effective PDF Software?Unlock PDF Files Online for [...]</p>
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		<title>By: pedant</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10975</link>
		<dc:creator>pedant</dc:creator>
		<pubDate>Tue, 08 Feb 2011 02:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10975</guid>
		<description>RalphG seems to want it both ways.

PDF is the only format that &quot;reflects the typeset page&quot;.

Android has a reader which will &quot;reflow&quot; that page - that is, relaying out the page.

Which is it?

The real problem with PDF, from many consumer users perspective, is that it has chosen the former over the latter.  Reflowable PDF files are really an admission that the document should have been in HTML instead where the author does *not* solely mandate the layout.</description>
		<content:encoded><![CDATA[<p>RalphG seems to want it both ways.</p>
<p>PDF is the only format that &#8220;reflects the typeset page&#8221;.</p>
<p>Android has a reader which will &#8220;reflow&#8221; that page &#8211; that is, relaying out the page.</p>
<p>Which is it?</p>
<p>The real problem with PDF, from many consumer users perspective, is that it has chosen the former over the latter.  Reflowable PDF files are really an admission that the document should have been in HTML instead where the author does *not* solely mandate the layout.</p>
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		<title>By: Ian Lamont</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10966</link>
		<dc:creator>Ian Lamont</dc:creator>
		<pubDate>Mon, 07 Feb 2011 21:31:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10966</guid>
		<description>I remember in the late 90s or early 2000s, when CSS was gaining traction, people were talking about HTML files could be rendered for different screen sizes based on browser detection and separate CSS optimized for each type. I believe that Gawker&#039;s mobile page (m.gawker.com) uses an iPhone specific css:



... But I wonder how much the mobile application store trend, with dedicated news apps and APIs not based on Web standards, undermines not only mobile CSS called from HTML4/XHTML but also HTML5.</description>
		<content:encoded><![CDATA[<p>I remember in the late 90s or early 2000s, when CSS was gaining traction, people were talking about HTML files could be rendered for different screen sizes based on browser detection and separate CSS optimized for each type. I believe that Gawker&#8217;s mobile page (m.gawker.com) uses an iPhone specific css:</p>
<p>&#8230; But I wonder how much the mobile application store trend, with dedicated news apps and APIs not based on Web standards, undermines not only mobile CSS called from HTML4/XHTML but also HTML5.</p>
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		<title>By: Bob Forsberg</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10953</link>
		<dc:creator>Bob Forsberg</dc:creator>
		<pubDate>Mon, 07 Feb 2011 17:20:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10953</guid>
		<description>Comes across as if you had a glitch with PDF and told yourself you would &quot;show them&quot; by writing a rambling article.</description>
		<content:encoded><![CDATA[<p>Comes across as if you had a glitch with PDF and told yourself you would &#8220;show them&#8221; by writing a rambling article.</p>
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		<title>By: worst enemy &#171; Werner Lauff</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10951</link>
		<dc:creator>worst enemy &#171; Werner Lauff</dc:creator>
		<pubDate>Mon, 07 Feb 2011 17:01:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10951</guid>
		<description>[...] Frédéric Filloux schreibt in seinem Blog Monday Note: [...]</description>
		<content:encoded><![CDATA[<p>[...] Frédéric Filloux schreibt in seinem Blog Monday Note: [...]</p>
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		<title>By: Steven Hoober</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10950</link>
		<dc:creator>Steven Hoober</dc:creator>
		<pubDate>Mon, 07 Feb 2011 16:49:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10950</guid>
		<description>&gt; There is no survey (to my knowledge) that links visual identity to reader loyalty, to feelings of trust; 

Maybe nothing is meeting your criteria, but a general, fuzzy understanding that good design fosters trust and improves readability is being expanded and clarified with serious research. Here&#039;s just one, but it&#039;s among the most cited, so is a good start: 
http://portal.acm.org/citation.cfm?id=998272


You might well say that good design can be achieved by any good reader and everyone sticking to standards. But I presume that publishers educated enough to understand this will see no reason it would be better than web browsers. And their content routinely looks awful on one browser or another. 


I also would object to your insistence that PDF works too hard because you can zoom so far and get sharp type. All smartphones (AFAIK) use glyphs, not bitmapped fonts, and can do this with ANY application that allows that much zooming. So can any desktop app. It&#039;s inherent in the OS, regardless of sending the type descriptions over which PDF does.

We&#039;re also starting to get printing from handsets, display on larger devices (and I mean TV sized, not just tablets). It better be able to support that as well.</description>
		<content:encoded><![CDATA[<p>&gt; There is no survey (to my knowledge) that links visual identity to reader loyalty, to feelings of trust; </p>
<p>Maybe nothing is meeting your criteria, but a general, fuzzy understanding that good design fosters trust and improves readability is being expanded and clarified with serious research. Here&#8217;s just one, but it&#8217;s among the most cited, so is a good start:<br />
<a href="http://portal.acm.org/citation.cfm?id=998272" rel="nofollow">http://portal.acm.org/citation.cfm?id=998272</a></p>
<p>You might well say that good design can be achieved by any good reader and everyone sticking to standards. But I presume that publishers educated enough to understand this will see no reason it would be better than web browsers. And their content routinely looks awful on one browser or another. </p>
<p>I also would object to your insistence that PDF works too hard because you can zoom so far and get sharp type. All smartphones (AFAIK) use glyphs, not bitmapped fonts, and can do this with ANY application that allows that much zooming. So can any desktop app. It&#8217;s inherent in the OS, regardless of sending the type descriptions over which PDF does.</p>
<p>We&#8217;re also starting to get printing from handsets, display on larger devices (and I mean TV sized, not just tablets). It better be able to support that as well.</p>
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		<title>By: Jeff Johnson</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10948</link>
		<dc:creator>Jeff Johnson</dc:creator>
		<pubDate>Mon, 07 Feb 2011 16:32:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10948</guid>
		<description>Excellent. I had sections in ctndigital.com that railed on against zmags and zinio for all these reason and then some, but removed that and instead crafted an internal paper on &quot;Design for Digital&quot;.  Primarily for use-case and conversion analysis, and carrying the assertion forward for &quot;Column Glide&quot; reading. NOOK COLOR ( just got one, you should too, its quite a learning thing) exposes text reads in &quot;ArticleView&quot; , a mode that is nearly identical to our ColumnGlide.  

Perhaps the solution is as you describe above, overflow a column for sliding, and both presentation and user needs fit the device appropriately for 4&quot;, 7&quot; and 10&quot; and even GoogleTV readable user experiences.

We as content creators need the Framework designers out there to act upon what you have crafted here, and do what needs to happen.</description>
		<content:encoded><![CDATA[<p>Excellent. I had sections in ctndigital.com that railed on against zmags and zinio for all these reason and then some, but removed that and instead crafted an internal paper on &#8220;Design for Digital&#8221;.  Primarily for use-case and conversion analysis, and carrying the assertion forward for &#8220;Column Glide&#8221; reading. NOOK COLOR ( just got one, you should too, its quite a learning thing) exposes text reads in &#8220;ArticleView&#8221; , a mode that is nearly identical to our ColumnGlide.  </p>
<p>Perhaps the solution is as you describe above, overflow a column for sliding, and both presentation and user needs fit the device appropriately for 4&#8243;, 7&#8243; and 10&#8243; and even GoogleTV readable user experiences.</p>
<p>We as content creators need the Framework designers out there to act upon what you have crafted here, and do what needs to happen.</p>
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		<title>By: ralphg</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10946</link>
		<dc:creator>ralphg</dc:creator>
		<pubDate>Mon, 07 Feb 2011 15:42:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10946</guid>
		<description>Perhaps you are having PDF problems, because you view the files on an iOS product. On my Android phone, Adobe&#039;s PDF reader has a Reflow option that makes the line width match the screen width. 

As for publishers taking to PDF (and I am a technical publisher), it is really the only format that accurately reflects the typeset page. WYSIWYG.

My one frustration with PDF is its inability to limit copying and printing of individual .pdf files. I&#039;ve spoken with Adobe twice on this matter, and they have been unable to come up with an internal locking mechanism.

Thus, for publishers for myself, the greatest failing of PDF is that enables piracy of our technical documents.</description>
		<content:encoded><![CDATA[<p>Perhaps you are having PDF problems, because you view the files on an iOS product. On my Android phone, Adobe&#8217;s PDF reader has a Reflow option that makes the line width match the screen width. </p>
<p>As for publishers taking to PDF (and I am a technical publisher), it is really the only format that accurately reflects the typeset page. WYSIWYG.</p>
<p>My one frustration with PDF is its inability to limit copying and printing of individual .pdf files. I&#8217;ve spoken with Adobe twice on this matter, and they have been unable to come up with an internal locking mechanism.</p>
<p>Thus, for publishers for myself, the greatest failing of PDF is that enables piracy of our technical documents.</p>
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		<title>By: Brian S Hall</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10944</link>
		<dc:creator>Brian S Hall</dc:creator>
		<pubDate>Mon, 07 Feb 2011 15:07:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10944</guid>
		<description>Great article. I love the New York Times, for example. And read it on my iPhone everyday. Except, days when it has taken - seconds! -- to download, I have instead gone to other sources.</description>
		<content:encoded><![CDATA[<p>Great article. I love the New York Times, for example. And read it on my iPhone everyday. Except, days when it has taken &#8211; seconds! &#8212; to download, I have instead gone to other sources.</p>
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		<title>By: Henrik Holmegaard, technical writer</title>
		<link>http://www.mondaynote.com/2011/02/07/tear-down-this-pdf/#comment-10932</link>
		<dc:creator>Henrik Holmegaard, technical writer</dc:creator>
		<pubDate>Mon, 07 Feb 2011 11:47:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3463#comment-10932</guid>
		<description>For:
&gt;PostScript cannot encode the intelligent font model of the International Colour Consortium. PDF 1.3 can encode the intelligent font model of the International Colour Consortium, but
Read:
PostScript cannot encode the intelligent profile model of the International Colour Consortium. PDF 1.3 can encode the intelligent profile model of the International Colour Consortium, but
/hh</description>
		<content:encoded><![CDATA[<p>For:<br />
&gt;PostScript cannot encode the intelligent font model of the International Colour Consortium. PDF 1.3 can encode the intelligent font model of the International Colour Consortium, but<br />
Read:<br />
PostScript cannot encode the intelligent profile model of the International Colour Consortium. PDF 1.3 can encode the intelligent profile model of the International Colour Consortium, but<br />
/hh</p>
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