Comments on: Dangerous Blend http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/ Media, Tech & Business Models Mon, 20 May 2013 02:58:47 +0000 hourly 1 http://wordpress.org/?v= By: rico http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15876 rico Wed, 15 Jun 2011 07:19:29 +0000 http://www.mondaynote.com/?p=3796#comment-15876 Interesting article. We don't know where journalism itself will go. There's to much factor that influence journalism today, more over if we talk about online journalism. Maybe now we really loss the content quality 'cause now gaining bigger market is the most important than anything. Interesting article. We don’t know where journalism itself will go. There’s to much factor that influence journalism today, more over if we talk about online journalism. Maybe now we really loss the content quality ’cause now gaining bigger market is the most important than anything.

]]> By: Measuring digital success beyond the “click through” « Doug Bennett http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15602 Measuring digital success beyond the “click through” « Doug Bennett Thu, 26 May 2011 17:30:32 +0000 http://www.mondaynote.com/?p=3796#comment-15602 [...] The problem runs deeper than just ad click throughs.  Today most content companies measure success of the individual journalists based on uniques and page views.  Both criteria driven by ad sales.  In reality most of a content site’s traffic is driven by a small audience.  The old 80/20 rule.  Building new and expanding an audience are more critical than driving page views.  Here is a paragraph out of Columbia School of Journalism I think is really relevant. “This shows how misguided current measurement systems are. Today’s obsession with the “Unique Visitor” metric drives the advertising market —and competition among news sites. Such fixation encourages an arms race in which, by all means necessary (games, fake URLs), news sites will shoot for an increase in their numbers of UVs and for the resulting ranking improvement. This is short-sighted: loyal readers—roughly the top 10% that will generate 80% of the page views —should be the measure of choice.” (Full Article) [...] [...] The problem runs deeper than just ad click throughs.  Today most content companies measure success of the individual journalists based on uniques and page views.  Both criteria driven by ad sales.  In reality most of a content site’s traffic is driven by a small audience.  The old 80/20 rule.  Building new and expanding an audience are more critical than driving page views.  Here is a paragraph out of Columbia School of Journalism I think is really relevant. “This shows how misguided current measurement systems are. Today’s obsession with the “Unique Visitor” metric drives the advertising market —and competition among news sites. Such fixation encourages an arms race in which, by all means necessary (games, fake URLs), news sites will shoot for an increase in their numbers of UVs and for the resulting ranking improvement. This is short-sighted: loyal readers—roughly the top 10% that will generate 80% of the page views —should be the measure of choice.” (Full Article) [...]

]]> By: Foundations Microsoft Expression Web Ebook | Buy Keyboards Online http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15477 Foundations Microsoft Expression Web Ebook | Buy Keyboards Online Mon, 23 May 2011 23:56:26 +0000 http://www.mondaynote.com/?p=3796#comment-15477 [...] Expression Blend 4 along furthermore Silverlight takes out you ended your initially steps developing Rich Internet [...] [...] Expression Blend 4 along furthermore Silverlight takes out you ended your initially steps developing Rich Internet [...]

]]> By: Microsoft Expression Web 3 Demand | Buy Keyboards Online http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15476 Microsoft Expression Web 3 Demand | Buy Keyboards Online Mon, 23 May 2011 23:53:09 +0000 http://www.mondaynote.com/?p=3796#comment-15476 [...] Expression Blend is a user interface arrangement apparatus stepped forward by Microsoft, which helps initiating well [...] [...] Expression Blend is a user interface arrangement apparatus stepped forward by Microsoft, which helps initiating well [...]

]]> By: William http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15263 William Fri, 20 May 2011 17:36:28 +0000 http://www.mondaynote.com/?p=3796#comment-15263 Even though they take a hit for their bias, I wonder if Fox News might not have an interesting strategy. Rather than trying to be all things to all people, they deliberately take one side in debates to try and gain supports, traffic, and fans. Even if unethical, this is certainly an interesting spin to the business side of it. Social media should certainly be a part of this future of news and with http://facebook.popularfans.com and services like that that help you get traffic and fans, I think there's more to meets the eye with all kinds of creative campaigns. I certainly don't think that Huffington Post, despite their latest success, is the end all and be all of creative journalism and content creation and it remains to be seen how AOL's influence in that company may disrupt it. Even though they take a hit for their bias, I wonder if Fox News might not have an interesting strategy. Rather than trying to be all things to all people, they deliberately take one side in debates to try and gain supports, traffic, and fans. Even if unethical, this is certainly an interesting spin to the business side of it. Social media should certainly be a part of this future of news and with http://facebook.popularfans.com and services like that that help you get traffic and fans, I think there’s more to meets the eye with all kinds of creative campaigns. I certainly don’t think that Huffington Post, despite their latest success, is the end all and be all of creative journalism and content creation and it remains to be seen how AOL’s influence in that company may disrupt it.

]]> By: expressgiftsindia http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15188 expressgiftsindia Thu, 19 May 2011 11:47:23 +0000 http://www.mondaynote.com/?p=3796#comment-15188 More the coverage lesser is the delivery hassle. That’s the core characteristic for the online gift delivery. For meeting the client’s satisfaction level, this timing is very much essential, and ExpressGiftsIndia.Com is really the one to count on this. Having location coverage spanned over numerous locations, clearly it’s the concern that meets your urgency for delivering the bought gifts at right time. A large and distributed network reduces the transportation time, and this time reduction contributes the timing of delivery. Visit www.expressgiftsindia.com/delivery_locations.asp for more details. More the coverage lesser is the delivery hassle. That’s the core characteristic for the online gift delivery. For meeting the client’s satisfaction level, this timing is very much essential, and ExpressGiftsIndia.Com is really the one to count on this. Having location coverage spanned over numerous locations, clearly it’s the concern that meets your urgency for delivering the bought gifts at right time. A large and distributed network reduces the transportation time, and this time reduction contributes the timing of delivery. Visit http://www.expressgiftsindia.com/delivery_locations.asp for more details.

]]> By: Youssef Rahoui http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15180 Youssef Rahoui Thu, 19 May 2011 04:07:23 +0000 http://www.mondaynote.com/?p=3796#comment-15180 Interesting. I've also noticed this trend to drive advertisers to publish and bledn their content in news site. I've written a blog post about Buzzfeed, created by one of the founders of the HuffPo: http://blog.madmagz.com/buzzfeed-marketing-viral. Interesting. I’ve also noticed this trend to drive advertisers to publish and bledn their content in news site. I’ve written a blog post about Buzzfeed, created by one of the founders of the HuffPo: http://blog.madmagz.com/buzzfeed-marketing-viral.

]]> By: LSDI : Giornalismo e pubblicità, una miscela pericolosa http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15130 LSDI : Giornalismo e pubblicità, una miscela pericolosa Tue, 17 May 2011 12:26:39 +0000 http://www.mondaynote.com/?p=3796#comment-15130 [...] di Frédéric Filloux (MondayNote) [...] [...] di Frédéric Filloux (MondayNote) [...]

]]> By: Journalism’s Dangerous Blend | mediaIDEAS blog http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15121 Journalism’s Dangerous Blend | mediaIDEAS blog Tue, 17 May 2011 05:23:46 +0000 http://www.mondaynote.com/?p=3796#comment-15121 [...] Journalism – A Dangerous Blend [...] [...] Journalism – A Dangerous Blend [...]

]]> By: links for 2011-05-16 | Joanna Geary http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15104 links for 2011-05-16 | Joanna Geary Mon, 16 May 2011 21:02:27 +0000 http://www.mondaynote.com/?p=3796#comment-15104 [...] Dangerous Blend | Monday Note This shows how misguided current measurement systems are. Today’s obsession with the “Unique Visitor” metric drives the advertising market —and competition among news sites. Such fixation encourages an arms race in which, by all means necessary (games, fake URLs), news sites will shoot for an increase in their numbers of UVs and for the resulting ranking improvement. This is short-sighted: loyal readers—roughly the top 10% that will generate 80% of the page views —should be the measure of choice. (tags: business advertising) [...] [...] Dangerous Blend | Monday Note This shows how misguided current measurement systems are. Today’s obsession with the “Unique Visitor” metric drives the advertising market —and competition among news sites. Such fixation encourages an arms race in which, by all means necessary (games, fake URLs), news sites will shoot for an increase in their numbers of UVs and for the resulting ranking improvement. This is short-sighted: loyal readers—roughly the top 10% that will generate 80% of the page views —should be the measure of choice. (tags: business advertising) [...]

]]> By: Tom Foremski http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15103 Tom Foremski Mon, 16 May 2011 20:52:22 +0000 http://www.mondaynote.com/?p=3796#comment-15103 I'm not sure if one person, Mike Arrington, will be able to rewrite the rules of ethics for online journalists. I don't think it's possible to extrapolate from one individual to the rest of the community. But I do see us having to re-learn the rules of ethics in journalism. It's like Pol Pot rewinding the calendar back to year "0" and we now have to start again... But I bet we answer the ethics questions in the same way. Not all conflicts of interest are the same, some are far worse than others. I bet that we will draw the line in the same place as before. Journalists are used to people trying to influence them but bloggers less so. Corporations risk losing their "blogger armies" if they take advantage of blogger naivete and corrupt them with baubles. I’m not sure if one person, Mike Arrington, will be able to rewrite the rules of ethics for online journalists. I don’t think it’s possible to extrapolate from one individual to the rest of the community.

But I do see us having to re-learn the rules of ethics in journalism. It’s like Pol Pot rewinding the calendar back to year “0″ and we now have to start again… But I bet we answer the ethics questions in the same way. Not all conflicts of interest are the same, some are far worse than others. I bet that we will draw the line in the same place as before.

Journalists are used to people trying to influence them but bloggers less so. Corporations risk losing their “blogger armies” if they take advantage of blogger naivete and corrupt them with baubles.

]]> By: Emilio Deheza http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15060 Emilio Deheza Mon, 16 May 2011 00:10:46 +0000 http://www.mondaynote.com/?p=3796#comment-15060 Wise and threatening ideas, Mr. Filloux. Thanks a lot for the splendid post. Wise and threatening ideas, Mr. Filloux. Thanks a lot for the splendid post.

]]> By: VugHuu http://www.mondaynote.com/2011/05/15/ad-journalism-dangerous-blend/#comment-15055 VugHuu Sun, 15 May 2011 22:30:18 +0000 http://www.mondaynote.com/?p=3796#comment-15055 Wow, OK this makes a whole lot of sene dude. Wow. www.anon-toolz.se.tc Wow, OK this makes a whole lot of sene dude. Wow.

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