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	<title>Comments on: Google’s SOE (Strategy of Everything)</title>
	<atom:link href="http://www.mondaynote.com/2011/06/26/google%E2%80%99s-soe-strategy-of-everything/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/</link>
	<description>Media, Tech &#38; Business Models</description>
	<lastBuildDate>Mon, 17 Jun 2013 20:03:23 +0000</lastBuildDate>
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		<title>By: everydayUX morsels for July 4th &#8211; July 23rd — everydayUX Morsels</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16720</link>
		<dc:creator>everydayUX morsels for July 4th &#8211; July 23rd — everydayUX Morsels</dc:creator>
		<pubDate>Tue, 16 Aug 2011 15:03:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16720</guid>
		<description>[...] Google&#8217;s SOE (Strategy of Everything) &#124; Monday NoteGood piece on the challenges of trying to be everything to everyone. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google&rsquo;s SOE (Strategy of Everything) | Monday NoteGood piece on the challenges of trying to be everything to everyone. [...]</p>
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		<title>By: www.rightgadgets.in</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16189</link>
		<dc:creator>www.rightgadgets.in</dc:creator>
		<pubDate>Mon, 11 Jul 2011 10:43:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16189</guid>
		<description>Website is very comprehensive and informative. I have enjoyed the visit. From www.rightgadgets.in/Items.asp?Category=Laptops_India_Online&amp;cid=3</description>
		<content:encoded><![CDATA[<p>Website is very comprehensive and informative. I have enjoyed the visit. From <a href="http://www.rightgadgets.in/Items.asp?Category=Laptops_India_Online&#038;cid=3" rel="nofollow">http://www.rightgadgets.in/Items.asp?Category=Laptops_India_Online&#038;cid=3</a></p>
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		<title>By: Google&#8217;s Strategy to Be Everything to Everyone = FAIL</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16086</link>
		<dc:creator>Google&#8217;s Strategy to Be Everything to Everyone = FAIL</dc:creator>
		<pubDate>Sun, 03 Jul 2011 22:47:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16086</guid>
		<description>[...] Allegis Capital normally focuses on the mobile ecosystem, but he has just published a nifty little analysis of Google&#8217;s strategy of being everything to everyone, or as he calls it less eloquently: [...]</description>
		<content:encoded><![CDATA[<p>[...] Allegis Capital normally focuses on the mobile ecosystem, but he has just published a nifty little analysis of Google&#8217;s strategy of being everything to everyone, or as he calls it less eloquently: [...]</p>
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		<title>By: Thad McIlroy, The Future of Publishing</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16082</link>
		<dc:creator>Thad McIlroy, The Future of Publishing</dc:creator>
		<pubDate>Sat, 02 Jul 2011 19:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16082</guid>
		<description>Thank you for this lovely piece of writing and the thinking behind it. By starting off with a VC view of the &quot;SOE&quot; you bring us into a way of seeing the tech universe and uniquely illuminate the phenomena that is Google.

The only smart comment I see above references your unequivocal statement: &quot;Google’s one and only goal is to sell advertising.&quot;

R. Chase Razabdouski&#039;s writes that Google has &quot;learned that advertising is the default monetization method until another better suited method can be worked in. That doesn’t mean their singular goal is to push ads.&quot;

Interesting comment on the face of it. But given the low probability of another profitable model emerging in the near future I think that your observation stands. As a public company Google needs to maintain a primary focus of short- to mid-term revenue gains, and that dictates that the company needs to remain tightly focused on ad pushing.

From there I moved to &quot;Google has to use its products/services to kill or disintermediate everything in the path of its advertising.&quot;

How can one argue? Yes, I think that is a completely accurate statement. And if true then it by nature obliterates avoiding behavior that will be identical to the actions of evil people: death and destruction.

Steve Jobs&#039; cloud strategy has made it necessary for him to kill developers that were his company&#039;s friends. Imagine what Google will do to companies it doesn&#039;t even know.</description>
		<content:encoded><![CDATA[<p>Thank you for this lovely piece of writing and the thinking behind it. By starting off with a VC view of the &#8220;SOE&#8221; you bring us into a way of seeing the tech universe and uniquely illuminate the phenomena that is Google.</p>
<p>The only smart comment I see above references your unequivocal statement: &#8220;Google’s one and only goal is to sell advertising.&#8221;</p>
<p>R. Chase Razabdouski&#8217;s writes that Google has &#8220;learned that advertising is the default monetization method until another better suited method can be worked in. That doesn’t mean their singular goal is to push ads.&#8221;</p>
<p>Interesting comment on the face of it. But given the low probability of another profitable model emerging in the near future I think that your observation stands. As a public company Google needs to maintain a primary focus of short- to mid-term revenue gains, and that dictates that the company needs to remain tightly focused on ad pushing.</p>
<p>From there I moved to &#8220;Google has to use its products/services to kill or disintermediate everything in the path of its advertising.&#8221;</p>
<p>How can one argue? Yes, I think that is a completely accurate statement. And if true then it by nature obliterates avoiding behavior that will be identical to the actions of evil people: death and destruction.</p>
<p>Steve Jobs&#8217; cloud strategy has made it necessary for him to kill developers that were his company&#8217;s friends. Imagine what Google will do to companies it doesn&#8217;t even know.</p>
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		<title>By: Google&#8217;s Strategy to Be Everything to Everyone = FAIL &#124; OTechGeek</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16081</link>
		<dc:creator>Google&#8217;s Strategy to Be Everything to Everyone = FAIL &#124; OTechGeek</dc:creator>
		<pubDate>Fri, 01 Jul 2011 22:09:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16081</guid>
		<description>[...] Allegis Capital normally focuses on the mobile ecosystem, but he has just published a nifty little analysis of Google&#8217;s strategy of being everything to everyone, or as he calls it less eloquently: [...]</description>
		<content:encoded><![CDATA[<p>[...] Allegis Capital normally focuses on the mobile ecosystem, but he has just published a nifty little analysis of Google&#8217;s strategy of being everything to everyone, or as he calls it less eloquently: [...]</p>
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		<title>By: Jonathan</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16068</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Thu, 30 Jun 2011 13:02:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16068</guid>
		<description>Man&#039;s remarkable accelerated technological evolution, it is quite remarkable.
My thoughts are somehow balanced by what one &quot;individual&quot; being can produce as described in the introduction to Ulysses: (Tom Stoppard&#039;s joke from Travesties)   
What did you do in the Great War, Mr Joyce?&#039;
&#039;Iwrote Ulysses. What did you do?&#039;

Hope some get my gist</description>
		<content:encoded><![CDATA[<p>Man&#8217;s remarkable accelerated technological evolution, it is quite remarkable.<br />
My thoughts are somehow balanced by what one &#8220;individual&#8221; being can produce as described in the introduction to Ulysses: (Tom Stoppard&#8217;s joke from Travesties)<br />
What did you do in the Great War, Mr Joyce?&#8217;<br />
&#8216;Iwrote Ulysses. What did you do?&#8217;</p>
<p>Hope some get my gist</p>
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		<title>By: Larry Page&#039;s new Google: Will it get derailed by the FTC? &#124; ZDNet</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16055</link>
		<dc:creator>Larry Page&#039;s new Google: Will it get derailed by the FTC? &#124; ZDNet</dc:creator>
		<pubDate>Wed, 29 Jun 2011 13:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16055</guid>
		<description>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</description>
		<content:encoded><![CDATA[<p>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</p>
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		<title>By: The Google Monster &#124; 406 Strategies: Internet Marketing for Small &#38; Local Business</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16048</link>
		<dc:creator>The Google Monster &#124; 406 Strategies: Internet Marketing for Small &#38; Local Business</dc:creator>
		<pubDate>Tue, 28 Jun 2011 19:04:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16048</guid>
		<description>[...] an outstanding article published yesterday, &#8220;Google&#8217;s SOE (Strategy of Everything)&#8220;, VC Jean-Louis Gassee discusses this in some detail. And he doesn&#8217;t exactly view it as [...]</description>
		<content:encoded><![CDATA[<p>[...] an outstanding article published yesterday, &#8220;Google&#8217;s SOE (Strategy of Everything)&#8220;, VC Jean-Louis Gassee discusses this in some detail. And he doesn&#8217;t exactly view it as [...]</p>
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		<title>By: It is not Google&#8217;s first run in with the law: A litigation timeline &#124; TechRepublic</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16047</link>
		<dc:creator>It is not Google&#8217;s first run in with the law: A litigation timeline &#124; TechRepublic</dc:creator>
		<pubDate>Tue, 28 Jun 2011 18:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16047</guid>
		<description>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</description>
		<content:encoded><![CDATA[<p>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</p>
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		<title>By: In Defense of the Google: Spray and Pray Is Run and Gun : Beyond Search</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16034</link>
		<dc:creator>In Defense of the Google: Spray and Pray Is Run and Gun : Beyond Search</dc:creator>
		<pubDate>Tue, 28 Jun 2011 05:09:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16034</guid>
		<description>[...] liked “Google’s SOE (Strategy of Everything).” The write up rather gently explains that Google is doing too much, has limited management [...]</description>
		<content:encoded><![CDATA[<p>[...] liked “Google’s SOE (Strategy of Everything).” The write up rather gently explains that Google is doing too much, has limited management [...]</p>
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		<title>By: John Audette</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16028</link>
		<dc:creator>John Audette</dc:creator>
		<pubDate>Mon, 27 Jun 2011 23:14:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16028</guid>
		<description>Great article. The way we say it around here is &quot;Google wants every nickel.&quot;

I&#039;ve always thought that &quot;Don&#039;t Be Evil&quot; was setting the bar pretty low - but they&#039;re approaching it.</description>
		<content:encoded><![CDATA[<p>Great article. The way we say it around here is &#8220;Google wants every nickel.&#8221;</p>
<p>I&#8217;ve always thought that &#8220;Don&#8217;t Be Evil&#8221; was setting the bar pretty low &#8211; but they&#8217;re approaching it.</p>
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		<title>By: Edwin</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16023</link>
		<dc:creator>Edwin</dc:creator>
		<pubDate>Mon, 27 Jun 2011 16:59:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16023</guid>
		<description>How is Apple becoming a media conglomerate and shopping mall retailer not also a strategy of everything?</description>
		<content:encoded><![CDATA[<p>How is Apple becoming a media conglomerate and shopping mall retailer not also a strategy of everything?</p>
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		<title>By: ChaseRaz</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16021</link>
		<dc:creator>ChaseRaz</dc:creator>
		<pubDate>Mon, 27 Jun 2011 13:04:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16021</guid>
		<description>You got it... sort of.  Google&#039;s mission (I know, this is in words only) is to organize the worlds information.  To this objective, they have learned that advertising is the default monetization method until another better suited method can be worked in.  That doesn&#039;t mean their singular goal is to push ads.

Also, with Microsoft, they have many successful avenues outside of the Microsoft + Office framework.  Think of all the computer systems you use, and there is most always a Microsoft based product behind it.  Do you think the slew of iOS and Android developers is large?  You might want to try comparing that drop in the bucket compared to the ocean of .NET developers.  This equates to massive revenues for Microsoft in development tools, training, etc.  That&#039;s not the only other area that that was glanced over, but it&#039;s the most obvious.</description>
		<content:encoded><![CDATA[<p>You got it&#8230; sort of.  Google&#8217;s mission (I know, this is in words only) is to organize the worlds information.  To this objective, they have learned that advertising is the default monetization method until another better suited method can be worked in.  That doesn&#8217;t mean their singular goal is to push ads.</p>
<p>Also, with Microsoft, they have many successful avenues outside of the Microsoft + Office framework.  Think of all the computer systems you use, and there is most always a Microsoft based product behind it.  Do you think the slew of iOS and Android developers is large?  You might want to try comparing that drop in the bucket compared to the ocean of .NET developers.  This equates to massive revenues for Microsoft in development tools, training, etc.  That&#8217;s not the only other area that that was glanced over, but it&#8217;s the most obvious.</p>
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		<title>By: Bob</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16014</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Mon, 27 Jun 2011 08:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16014</guid>
		<description>I dont think android is pure defence, android is defence + offence against microsoft.
Facebook did not innovate social, it was myspace which did it, facebook observed the shortcomings of myspace and improved it smartly. I would characterize youtube purchase as also visionary, back in 2006 youtube had huge number of visitors, but was making zero money, its only in 2011 that we are beginning to understand the huge impact of youtube. Youtube is a true cross-platform app for video services with mass appeal. Everybody wants youtube. Even Apple is forced to include youtube on their Apple TV devices.  Youtube along with facebook and twitter is the face of social 2.0, so it is not correct to say, google failed to see the social revolution.</description>
		<content:encoded><![CDATA[<p>I dont think android is pure defence, android is defence + offence against microsoft.<br />
Facebook did not innovate social, it was myspace which did it, facebook observed the shortcomings of myspace and improved it smartly. I would characterize youtube purchase as also visionary, back in 2006 youtube had huge number of visitors, but was making zero money, its only in 2011 that we are beginning to understand the huge impact of youtube. Youtube is a true cross-platform app for video services with mass appeal. Everybody wants youtube. Even Apple is forced to include youtube on their Apple TV devices.  Youtube along with facebook and twitter is the face of social 2.0, so it is not correct to say, google failed to see the social revolution.</p>
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		<title>By: Mark Morrison</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16012</link>
		<dc:creator>Mark Morrison</dc:creator>
		<pubDate>Mon, 27 Jun 2011 07:18:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16012</guid>
		<description>This article also addresses some of the same issues:
http://ronburk.blogspot.com/2010/08/cash-cow-disease-cognitive-decline-of.html

The problem with the Google approach is that the public now expects their stuff to be FREE, which only promotes crap: ie content farms, youtube videos, poor software. We need to move to a platform where people actually PAY for content (Apple maybe?)</description>
		<content:encoded><![CDATA[<p>This article also addresses some of the same issues:<br />
<a href="http://ronburk.blogspot.com/2010/08/cash-cow-disease-cognitive-decline-of.html" rel="nofollow">http://ronburk.blogspot.com/2010/08/cash-cow-disease-cognitive-decline-of.html</a></p>
<p>The problem with the Google approach is that the public now expects their stuff to be FREE, which only promotes crap: ie content farms, youtube videos, poor software. We need to move to a platform where people actually PAY for content (Apple maybe?)</p>
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		<title>By: My Story, Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach &#124; Vote My Story</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16011</link>
		<dc:creator>My Story, Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach &#124; Vote My Story</dc:creator>
		<pubDate>Mon, 27 Jun 2011 06:49:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16011</guid>
		<description>[...] Google is trying to have its finger in every pie, and it&#039;s this trying to be &quot;all things to all people&quot; that venture capitalist Jean-Louis Gassée derides as the &quot;spray and pray&quot; approach in a column headlined &quot;Google&#039;s SOE (Strategy of Everything).&quot; [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is trying to have its finger in every pie, and it&#039;s this trying to be &quot;all things to all people&quot; that venture capitalist Jean-Louis Gassée derides as the &quot;spray and pray&quot; approach in a column headlined &quot;Google&#039;s SOE (Strategy of Everything).&quot; [...]</p>
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		<title>By: yet another steve</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16010</link>
		<dc:creator>yet another steve</dc:creator>
		<pubDate>Mon, 27 Jun 2011 05:47:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16010</guid>
		<description>For all its new services and smart engineering, as a business google seems to only play defense. They don&#039;t grow markets, they destroy them. And you&#039;re very vulnerable when you&#039;re playing defense... you can&#039;t win every battle (and they&#039;ve clearly lost a serious quantity of eyeballs to Facebook.)</description>
		<content:encoded><![CDATA[<p>For all its new services and smart engineering, as a business google seems to only play defense. They don&#8217;t grow markets, they destroy them. And you&#8217;re very vulnerable when you&#8217;re playing defense&#8230; you can&#8217;t win every battle (and they&#8217;ve clearly lost a serious quantity of eyeballs to Facebook.)</p>
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		<title>By: Bob</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16009</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Mon, 27 Jun 2011 05:13:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16009</guid>
		<description>Diversification for the sake of diversification is a useless strategy. I rather have highly focused companies  who keep making their core services more attractive to end users and keep up the innovation. Not chase diversification to please a bunch of &#039;wall street analysts&#039; who have no real idea about the world beyond their offices. Wall Street firms were the ones who diversified the mortgages and spread it into the rest of economy bringing the entire world economy down. Its a miracle the world survived financial armageddon.</description>
		<content:encoded><![CDATA[<p>Diversification for the sake of diversification is a useless strategy. I rather have highly focused companies  who keep making their core services more attractive to end users and keep up the innovation. Not chase diversification to please a bunch of &#8216;wall street analysts&#8217; who have no real idea about the world beyond their offices. Wall Street firms were the ones who diversified the mortgages and spread it into the rest of economy bringing the entire world economy down. Its a miracle the world survived financial armageddon.</p>
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		<title>By: Bob</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16008</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Mon, 27 Jun 2011 05:04:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16008</guid>
		<description>And one more thing, google is not engineer driven, they are scientist driven if anything. If there is any company engineer driven, it is microsoft. Here is how I view these companies
1) Apple -&gt; design driven
2) Microsoft -&gt; engineer driven
3) Facebook -&gt; basically a bunch of hackers(I mean in a positive way)
4) Google -&gt; science driven

And no  I don&#039;t think one way is superior to other, every way has its plus points and negative points

Google is actually similar to the Intel of yore when Gordon Moore was leading Intel. They have gathered a bunch of fantastic scientists who are trying to marry business with science. And most changes in society are engendered by science, we moved from non industrial age to industrial age due to advancement of science, not due to designers.</description>
		<content:encoded><![CDATA[<p>And one more thing, google is not engineer driven, they are scientist driven if anything. If there is any company engineer driven, it is microsoft. Here is how I view these companies<br />
1) Apple -&gt; design driven<br />
2) Microsoft -&gt; engineer driven<br />
3) Facebook -&gt; basically a bunch of hackers(I mean in a positive way)<br />
4) Google -&gt; science driven</p>
<p>And no  I don&#8217;t think one way is superior to other, every way has its plus points and negative points</p>
<p>Google is actually similar to the Intel of yore when Gordon Moore was leading Intel. They have gathered a bunch of fantastic scientists who are trying to marry business with science. And most changes in society are engendered by science, we moved from non industrial age to industrial age due to advancement of science, not due to designers.</p>
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		<title>By: Bob</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16007</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Mon, 27 Jun 2011 04:59:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16007</guid>
		<description>castigating google for selling ads is like castigating Apple for selling iOS equipped devices and making most of the money from that. I would rather call Apple and Google highly focused companies, instead of calling them one trick ponies. Everything Apple does is to increase the attractiveness of its iOS equipped devices, iCloud is meant to keep ios users in ios world and not as a standalone profit generating entity. Everything google does is to make search better and gather more data for the same and to keep people searching more and more. And no Google is no Microsoft, Microsoft had a platform dominance in windows, google search is a not a platform, it is a tool or utility which is required by everybody,  it is like electricity, google is neither a consumer nor an enterprise company, it is a utility company, though they have cut their teeth in the consumer space. Google wants to organize all the information everywhere and that includes enterprise. These arguments are tiresome and wrong. Google is as good as its last search, once it returns irrelevant results, users will switch(switching costs are zero), it has no platform lock-in or dominance, no wonder they are so excited by &#039;android&#039;, that actually gives them platform lock-in at least to a section of the users who use google search.</description>
		<content:encoded><![CDATA[<p>castigating google for selling ads is like castigating Apple for selling iOS equipped devices and making most of the money from that. I would rather call Apple and Google highly focused companies, instead of calling them one trick ponies. Everything Apple does is to increase the attractiveness of its iOS equipped devices, iCloud is meant to keep ios users in ios world and not as a standalone profit generating entity. Everything google does is to make search better and gather more data for the same and to keep people searching more and more. And no Google is no Microsoft, Microsoft had a platform dominance in windows, google search is a not a platform, it is a tool or utility which is required by everybody,  it is like electricity, google is neither a consumer nor an enterprise company, it is a utility company, though they have cut their teeth in the consumer space. Google wants to organize all the information everywhere and that includes enterprise. These arguments are tiresome and wrong. Google is as good as its last search, once it returns irrelevant results, users will switch(switching costs are zero), it has no platform lock-in or dominance, no wonder they are so excited by &#8216;android&#8217;, that actually gives them platform lock-in at least to a section of the users who use google search.</p>
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		<title>By: Will FTC derail Larry Page&#039;s supersized ambitions for Google? &#124; TechRepublic</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16006</link>
		<dc:creator>Will FTC derail Larry Page&#039;s supersized ambitions for Google? &#124; TechRepublic</dc:creator>
		<pubDate>Mon, 27 Jun 2011 04:56:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16006</guid>
		<description>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</description>
		<content:encoded><![CDATA[<p>[...] Jean-Louis Gassée: Google&#8217;s SOE (Strategy of Everything) [...]</p>
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		<title>By: Frank Shaw</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16005</link>
		<dc:creator>Frank Shaw</dc:creator>
		<pubDate>Mon, 27 Jun 2011 04:42:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16005</guid>
		<description>Small nit here from Microsoft-land. :) In terms of &quot;no other success beyond Windows and Office&quot; I would point to the $12b or so server and tools business that didn&#039;t exist 10 years ago, and to Kinect for Xbox 360, going from zero units to 10m units. Looks like some successes to me.

fxs</description>
		<content:encoded><![CDATA[<p>Small nit here from Microsoft-land. <img src='http://www.mondaynote.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  In terms of &#8220;no other success beyond Windows and Office&#8221; I would point to the $12b or so server and tools business that didn&#8217;t exist 10 years ago, and to Kinect for Xbox 360, going from zero units to 10m units. Looks like some successes to me.</p>
<p>fxs</p>
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		<title>By: Meanwhile</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16004</link>
		<dc:creator>Meanwhile</dc:creator>
		<pubDate>Mon, 27 Jun 2011 03:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16004</guid>
		<description>I don&#039;t expect their &#039;UI by — and for – Engineers&#039; to ever improve, especially since it&#039;s something of a nurtured Google tradition. Besides that, it&#039;s a big &#039;brain half conflict&#039; in general.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t expect their &#8216;UI by — and for – Engineers&#8217; to ever improve, especially since it&#8217;s something of a nurtured Google tradition. Besides that, it&#8217;s a big &#8216;brain half conflict&#8217; in general.</p>
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		<title>By: kyle</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16001</link>
		<dc:creator>kyle</dc:creator>
		<pubDate>Mon, 27 Jun 2011 02:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16001</guid>
		<description>I think the next big thing that google is preparing of is it&#039;s OS. Chromebooks for example maybe a stepping stone to see what is missing and what needs to be polished. And yes, I almost forgot their social networking site currently in the works</description>
		<content:encoded><![CDATA[<p>I think the next big thing that google is preparing of is it&#8217;s OS. Chromebooks for example maybe a stepping stone to see what is missing and what needs to be polished. And yes, I almost forgot their social networking site currently in the works</p>
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		<title>By: Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-16000</link>
		<dc:creator>Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach</dc:creator>
		<pubDate>Mon, 27 Jun 2011 00:33:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-16000</guid>
		<description>[...] Google is trying to have its finger in every pie, and it&#8217;s this trying to be &#8220;all things to all people&#8221; that venture capitalist Jean-Louis Gassée derides as the &#8220;spray and pray&#8221; approach in a column headlined &#8220;Google&#8217;s SOE (Strategy of Everything).&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is trying to have its finger in every pie, and it&#8217;s this trying to be &#8220;all things to all people&#8221; that venture capitalist Jean-Louis Gassée derides as the &#8220;spray and pray&#8221; approach in a column headlined &#8220;Google&#8217;s SOE (Strategy of Everything).&#8221; [...]</p>
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		<title>By: Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach &#187; MeetMeDaily.com</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-15994</link>
		<dc:creator>Deconstructing Google&#8217;s &#8216;spray and pray&#8217; approach &#187; MeetMeDaily.com</dc:creator>
		<pubDate>Sun, 26 Jun 2011 23:28:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-15994</guid>
		<description>[...] Google is trying to have its finger in every pie, and it&#8217;s this trying to be &#8220;all things to all people&#8221; that venture capitalist Jean-Louis Gassée derides as the &#8220;spray and pray&#8221; approach in a column headlined &#8220;Google&#8217;s SOE (Strategy of Everything).&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Google is trying to have its finger in every pie, and it&#8217;s this trying to be &#8220;all things to all people&#8221; that venture capitalist Jean-Louis Gassée derides as the &#8220;spray and pray&#8221; approach in a column headlined &#8220;Google&#8217;s SOE (Strategy of Everything).&#8221; [...]</p>
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		<title>By: Bill Bennett</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-15993</link>
		<dc:creator>Bill Bennett</dc:creator>
		<pubDate>Sun, 26 Jun 2011 23:15:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-15993</guid>
		<description>One aspect of this I&#039;m curious about is what happens when remote parts of Google&#039;s begin competing with each other in earnest. Microsoft deals with this issue badly - so badly that it means the company can barely innovate outside of very narrow silos. Apple has a king to make all the decisions.</description>
		<content:encoded><![CDATA[<p>One aspect of this I&#8217;m curious about is what happens when remote parts of Google&#8217;s begin competing with each other in earnest. Microsoft deals with this issue badly &#8211; so badly that it means the company can barely innovate outside of very narrow silos. Apple has a king to make all the decisions.</p>
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		<title>By: EvilBillCosby</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-15991</link>
		<dc:creator>EvilBillCosby</dc:creator>
		<pubDate>Sun, 26 Jun 2011 23:10:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-15991</guid>
		<description>I&#039;m glad google stopped pushing that &quot;open android&quot; marketing campaign bs. 

google is a total fail in everything except adwords.  
and it&#039;s a matter of time before MS, facebook, twitter, and other destroy that as well.

and I say good riddance

the world doesnt need this web-hippie google garbage

OPEN!</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad google stopped pushing that &#8220;open android&#8221; marketing campaign bs. </p>
<p>google is a total fail in everything except adwords.<br />
and it&#8217;s a matter of time before MS, facebook, twitter, and other destroy that as well.</p>
<p>and I say good riddance</p>
<p>the world doesnt need this web-hippie google garbage</p>
<p>OPEN!</p>
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		<title>By: suds</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-15990</link>
		<dc:creator>suds</dc:creator>
		<pubDate>Sun, 26 Jun 2011 23:04:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-15990</guid>
		<description>Am surprised at this hollow analysis.  In most of the spaces that Google enters, they advance the state of the art very much. Silicon Valley is all about innovation and when company&#039;s become big, they tend to lose their vitality . Google is the ONLY COMPANY that keeps the spirit of startup even when it has grown so much.Imagine what you will be writing if Google were to just stay focussed on 3-4 programs  - then it will invite huge criticism of not moving faster and setting up itself for a failure! I am surprised to note that set of people who like Apple very much tend to unnecessarily have a colored opinion of Google - like the one published here.</description>
		<content:encoded><![CDATA[<p>Am surprised at this hollow analysis.  In most of the spaces that Google enters, they advance the state of the art very much. Silicon Valley is all about innovation and when company&#8217;s become big, they tend to lose their vitality . Google is the ONLY COMPANY that keeps the spirit of startup even when it has grown so much.Imagine what you will be writing if Google were to just stay focussed on 3-4 programs  &#8211; then it will invite huge criticism of not moving faster and setting up itself for a failure! I am surprised to note that set of people who like Apple very much tend to unnecessarily have a colored opinion of Google &#8211; like the one published here.</p>
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		<title>By: Fred Grott</title>
		<link>http://www.mondaynote.com/2011/06/26/google%e2%80%99s-soe-strategy-of-everything/#comment-15989</link>
		<dc:creator>Fred Grott</dc:creator>
		<pubDate>Sun, 26 Jun 2011 22:28:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=3893#comment-15989</guid>
		<description>Good read and analysis as always..

I think you already see Google choose not to act to grow a sector..the example is Amazon Android AppStore. In fact given the success of Amazon Android AppStore you may see Google partner with Amazon to handle that functionality.</description>
		<content:encoded><![CDATA[<p>Good read and analysis as always..</p>
<p>I think you already see Google choose not to act to grow a sector..the example is Amazon Android AppStore. In fact given the success of Amazon Android AppStore you may see Google partner with Amazon to handle that functionality.</p>
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