Comments on: The “Sharing” Mirage http://www.mondaynote.com/2012/03/26/the-sharing-mirage/ Media, Tech & Business Models Thu, 23 May 2013 14:47:47 +0000 hourly 1 http://wordpress.org/?v= By: facebook sign in http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-31383 facebook sign in Wed, 16 Jan 2013 00:58:34 +0000 http://www.mondaynote.com/?p=4576#comment-31383 I will right away take hold of your rss feed as I can't in finding your e-mail subscription link or e-newsletter service. Do you have any? Please permit me recognize so that I may just subscribe. Thanks. I will right away take hold of your rss feed as I can’t in finding your e-mail subscription link or e-newsletter service. Do you have any? Please permit me recognize so that I may just subscribe. Thanks.

]]> By: Prova a brand-ermi | Social.ismi http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-31374 Prova a brand-ermi | Social.ismi Tue, 15 Jan 2013 09:52:35 +0000 http://www.mondaynote.com/?p=4576#comment-31374 [...] ridimensionamento per le testate tradizionali di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage” frutto, su questo sì non ho dubbi, di un utilizzo dei social media come [...] [...] ridimensionamento per le testate tradizionali di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage” frutto, su questo sì non ho dubbi, di un utilizzo dei social media come [...]

]]> By: L’informazione italiana tra sharing mirage e low engagement : EJO – European Journalism Observatory http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-31353 L’informazione italiana tra sharing mirage e low engagement : EJO – European Journalism Observatory Mon, 14 Jan 2013 11:04:34 +0000 http://www.mondaynote.com/?p=4576#comment-31353 [...] livelli rispecchiando l’inseguimento di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage”, di un utilizzo dei social media come semplice amplificatore, come megafono e [...] [...] livelli rispecchiando l’inseguimento di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage”, di un utilizzo dei social media come semplice amplificatore, come megafono e [...]

]]> By: blog de tecnologia http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-31333 blog de tecnologia Sun, 13 Jan 2013 23:39:40 +0000 http://www.mondaynote.com/?p=4576#comment-31333 Your way of explaining the whole thing in this post is really nice, all can effortlessly understand it, Thanks a lot. Your way of explaining the whole thing in this
post is really nice, all can effortlessly understand it, Thanks a lot.

]]> By: I Dati di Traffico da Facebook ai Siti d’Informazione | Il Giornalaio http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-31173 I Dati di Traffico da Facebook ai Siti d’Informazione | Il Giornalaio Mon, 07 Jan 2013 07:22:33 +0000 http://www.mondaynote.com/?p=4576#comment-31173 [...] ridimensionamento per le testate tradizionali di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage” frutto, su questo sì non ho dubbi, di un utilizzo dei social media come [...] [...] ridimensionamento per le testate tradizionali di quello che Frédéric Filloux sapientemente aveva definito“sharing mirage” frutto, su questo sì non ho dubbi, di un utilizzo dei social media come [...]

]]> By: Social Reader | Il Giornalaio http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-30478 Social Reader | Il Giornalaio Sun, 16 Dec 2012 07:51:04 +0000 http://www.mondaynote.com/?p=4576#comment-30478 [...] maggio di quest’anno quello che Frédéric Filloux sapientemente aveva definito “sharing mirage” aveva iniziato a mostrare segni di cedimento con il crollo dei social readers [...] [...] maggio di quest’anno quello che Frédéric Filloux sapientemente aveva definito “sharing mirage” aveva iniziato a mostrare segni di cedimento con il crollo dei social readers [...]

]]> By: Il Declino dei Social Readers | Il Giornalaio http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-25488 Il Declino dei Social Readers | Il Giornalaio Tue, 08 May 2012 05:52:22 +0000 http://www.mondaynote.com/?p=4576#comment-25488 [...] scritto all’epoca senza bisogno di ritornarci sopra; confortato, anche, successivamente dalla visione di Frédéric Filloux che parla di “sharing mirage”, non ho cambiato idea, [...] [...] scritto all’epoca senza bisogno di ritornarci sopra; confortato, anche, successivamente dalla visione di Frédéric Filloux che parla di “sharing mirage”, non ho cambiato idea, [...]

]]> By: Emakina Blog : Blog Archive : A l’heure du croisement des courbes http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24891 Emakina Blog : Blog Archive : A l’heure du croisement des courbes Wed, 04 Apr 2012 09:11:02 +0000 http://www.mondaynote.com/?p=4576#comment-24891 [...] n’est plus une prédiction, c’est une réalité bien tangible notamment mise en exergue par Frédéric Filloux dans sa Monday Note de la semaine dernière. L’exemple était le Guardian, avec le croisement des courbes où [...] [...] n’est plus une prédiction, c’est une réalité bien tangible notamment mise en exergue par Frédéric Filloux dans sa Monday Note de la semaine dernière. L’exemple était le Guardian, avec le croisement des courbes où [...]

]]> By: Social | Pearltrees http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24839 Social | Pearltrees Mon, 02 Apr 2012 08:37:25 +0000 http://www.mondaynote.com/?p=4576#comment-24839 [...] The “Sharing” Mirage | Monday Note [...] [...] The “Sharing” Mirage | Monday Note [...]

]]> By: antoine http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24830 antoine Sun, 01 Apr 2012 21:16:17 +0000 http://www.mondaynote.com/?p=4576#comment-24830 Frederic, great post thanks. The key question is one of cannibalization. Any thought / data on this? Thanks, Antoine Frederic, great post thanks. The key question is one of cannibalization. Any thought / data on this?
Thanks,
Antoine

]]> By: antoine http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24829 antoine Sun, 01 Apr 2012 21:15:33 +0000 http://www.mondaynote.com/?p=4576#comment-24829 Frederic, Great post. The key question is one of cannibalization. Any thought / data on this? Thanks, Antoine Frederic,
Great post. The key question is one of cannibalization. Any thought / data on this?
Thanks,
Antoine

]]> By: The “Sharing” Mirage | Facebook Focus http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24796 The “Sharing” Mirage | Facebook Focus Fri, 30 Mar 2012 09:10:02 +0000 http://www.mondaynote.com/?p=4576#comment-24796 [...] article was originally published by Frédéric Filloux on March 26th 2012 on mondaynote.com. Featured [...] [...] article was originally published by Frédéric Filloux on March 26th 2012 on mondaynote.com. Featured [...]

]]> By: Per la prima volta Facebook supera Google come canale di utenti sul Guardian | LSDI http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24770 Per la prima volta Facebook supera Google come canale di utenti sul Guardian | LSDI Tue, 27 Mar 2012 20:25:09 +0000 http://www.mondaynote.com/?p=4576#comment-24770 [...] Frédéric Filloux, nella sua ultima MondayNote, segnala una serie di motivi per cui, a suo parere, le redazioni delle grandi testate dovrebbe [...] [...] Frédéric Filloux, nella sua ultima MondayNote, segnala una serie di motivi per cui, a suo parere, le redazioni delle grandi testate dovrebbe [...]

]]> By: Denis http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24599 Denis Mon, 26 Mar 2012 18:49:19 +0000 http://www.mondaynote.com/?p=4576#comment-24599 I shed a crocodile tear while reading this post. Insofar as I understand traditional written newspapers, they had two broad groups of readers in the mid-90s. A more sophisticated set of readers, on the one hand side, arguably sought quality insights and analysis in a curated and non-intrusive format. A less sophisticated set, on the other, arguably wanted written news for the sake of reading -- the precise source mattered little, as long as it was better than TV, kept them busy while riding the train to work, etc. What happened since? The Internet, the likes of 20-Minutes, Google News, Craigslist, Facebook, blogs, mobile games and what not have brutally scattered the less sophisticated audience. Newspapers panicked. They reached out, desperately, for their lost audience. They compensated dropping subscription and ad revenues by plaguing their sites with ever more intrusive and obstructive content. To inflate page views; to keep their ad prices from eroding. At the same time, declining revenues progressively phased out content quality. The two combined, predictably, drove the more sophisticated readers away. And less sophisticated ones too. Readers can only scavenge through so much garbage before puking. An ugly vicious feedback loop has been in motion ever since. Or so I see things anyway. How do traditional media outlets get their acts together according to this post? Wait for it... By trumpeting their success at -- periodically -- catering to the least sophisticated audience the Internet has to offer: Facebook's fickle mob. Traditional news outlets are setting themselves up in such a way that their success will solely lie in re-inventing themselves as a new breed of sensationalist tabloids. A la Business Insider. They're digging own grave. I'm sorry. But good riddance. I shed a crocodile tear while reading this post.

Insofar as I understand traditional written newspapers, they had two broad groups of readers in the mid-90s.

A more sophisticated set of readers, on the one hand side, arguably sought quality insights and analysis in a curated and non-intrusive format.

A less sophisticated set, on the other, arguably wanted written news for the sake of reading — the precise source mattered little, as long as it was better than TV, kept them busy while riding the train to work, etc.

What happened since?

The Internet, the likes of 20-Minutes, Google News, Craigslist, Facebook, blogs, mobile games and what not have brutally scattered the less sophisticated audience.

Newspapers panicked. They reached out, desperately, for their lost audience. They compensated dropping subscription and ad revenues by plaguing their sites with ever more intrusive and obstructive content. To inflate page views; to keep their ad prices from eroding.

At the same time, declining revenues progressively phased out content quality.

The two combined, predictably, drove the more sophisticated readers away. And less sophisticated ones too. Readers can only scavenge through so much garbage before puking.

An ugly vicious feedback loop has been in motion ever since.

Or so I see things anyway.

How do traditional media outlets get their acts together according to this post? Wait for it…

By trumpeting their success at — periodically — catering to the least sophisticated audience the Internet has to offer: Facebook’s fickle mob.

Traditional news outlets are setting themselves up in such a way that their success will solely lie in re-inventing themselves as a new breed of sensationalist tabloids. A la Business Insider. They’re digging own grave.

I’m sorry. But good riddance.

]]> By: Social discovery e informazione online « Webcartografie http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24562 Social discovery e informazione online « Webcartografie Mon, 26 Mar 2012 14:04:39 +0000 http://www.mondaynote.com/?p=4576#comment-24562 [...] per Facebook dove è vicino ai quattro milioni di utenti attivi mensili, secondo AppData. Nella sua Monday Note, Frederic Filloux osserva che il traffico portato dalla rete sociale online sulle pagine web del [...] [...] per Facebook dove è vicino ai quattro milioni di utenti attivi mensili, secondo AppData. Nella sua Monday Note, Frederic Filloux osserva che il traffico portato dalla rete sociale online sulle pagine web del [...]

]]> By: Ikeme Chukunta http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24560 Ikeme Chukunta Mon, 26 Mar 2012 13:54:19 +0000 http://www.mondaynote.com/?p=4576#comment-24560 Where are the statistics on news searched throughout other means of engine. As vast and multifold that the worldwide web is,where is the security telling & explaining Facebook's future in standing as its own engine when distributing news. It is stated that Guardian app played a tremendous role. Without this app,where did Facebook stand? And why? If unpursued,would Facebook's numbers drop? Where are the statistics on news searched throughout other means of engine. As vast and multifold that the worldwide web is,where is the security telling & explaining Facebook’s future in standing as its own engine when distributing news. It is stated that Guardian app played a tremendous role. Without this app,where did Facebook stand? And why? If unpursued,would Facebook’s numbers drop?

]]> By: Martin Edic http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24558 Martin Edic Mon, 26 Mar 2012 13:40:06 +0000 http://www.mondaynote.com/?p=4576#comment-24558 Great stuff. Just a thought about your African scenario. Those potential millions of African readers accessed via FB may not represent an ad market now. But as new consumers of digital content they may become loyal readers and as they become more sophisticated and affluent, they can become a market. And it costs little to nurture those seedlings. Great stuff. Just a thought about your African scenario. Those potential millions of African readers accessed via FB may not represent an ad market now. But as new consumers of digital content they may become loyal readers and as they become more sophisticated and affluent, they can become a market. And it costs little to nurture those seedlings.

]]> By: Nirav http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24542 Nirav Mon, 26 Mar 2012 11:36:47 +0000 http://www.mondaynote.com/?p=4576#comment-24542 I have been observing this Facebook app madness for a bit now. Although these apps land you more users/subscribers, stickiness should be of more importance. It should be factored in more prominently in the ROI rather than just blindly considering the number of people who land up on these pages. I say the above cause having observed these apps, I see that the virality of the content is mainly not due to the quality of the content but more cause its something sensational - some rumour about a budding pop star etc - that attracts the 18-24 year olds - who'd find rest of the content of the publication rather irrelevant. Wonder if its all just a gimmick by the overworked PR companies! Also, this is leading to so much of spam - ex. the extremely spammy Dailymotions App ! I have been observing this Facebook app madness for a bit now. Although these apps land you more users/subscribers, stickiness should be of more importance. It should be factored in more prominently in the ROI rather than just blindly considering the number of people who land up on these pages.

I say the above cause having observed these apps, I see that the virality of the content is mainly not due to the quality of the content but more cause its something sensational – some rumour about a budding pop star etc – that attracts the 18-24 year olds – who’d find rest of the content of the publication rather irrelevant. Wonder if its all just a gimmick by the overworked PR companies!

Also, this is leading to so much of spam – ex. the extremely spammy Dailymotions App !

]]> By: SociAbile | Il Giornalaio http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24506 SociAbile | Il Giornalaio Mon, 26 Mar 2012 06:36:41 +0000 http://www.mondaynote.com/?p=4576#comment-24506 [...] del «The Guardian» su Facebook per sostenere il pericolo di essere dipendenti da altri e parla di sharing [...] [...] del «The Guardian» su Facebook per sostenere il pericolo di essere dipendenti da altri e parla di sharing [...]

]]> By: Fafnir http://www.mondaynote.com/2012/03/26/the-sharing-mirage/#comment-24505 Fafnir Mon, 26 Mar 2012 06:32:15 +0000 http://www.mondaynote.com/?p=4576#comment-24505 Amazon, Apple, Facebook, Google (also Microsoft and others) are all US companies. Their supremacy is deserved since it's happening in an open market but will the rest of the world react to this strangling? Amazon, Apple, Facebook, Google (also Microsoft and others) are all US companies. Their supremacy is deserved since it’s happening in an open market but will the rest of the world react to this strangling?

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