Comments on: Culture Shift: User To Client http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/ Media, Tech & Business Models Sat, 18 May 2013 11:15:03 +0000 hourly 1 http://wordpress.org/?v= By: More Things to Read: April 12, 2012 | Zondervan: Things to Read http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-25036 More Things to Read: April 12, 2012 | Zondervan: Things to Read Thu, 12 Apr 2012 21:22:09 +0000 http://www.mondaynote.com/?p=4590#comment-25036 [...] Culture shift: User to client Fifteen years ago, Louis Gallois, the SNCF (French Railways) chairman decided to change the company’s lexicon: passengers were to be referred to as “customers” instead of the old bureaucratese “users” (in French: “clients” vs. “usagers”). The intent was to convey notions of choice and consideration for the rider. This being France, the edict led to convoluted debates. The upper management old guard held the company was on its way to betraying its traditional mission of service public. Unions—notoriously opposed to any forms of competition threatening their fiefdoms—saw the new word as a portent of evil mercantile designs. Monday Note [...] [...] Culture shift: User to client Fifteen years ago, Louis Gallois, the SNCF (French Railways) chairman decided to change the company’s lexicon: passengers were to be referred to as “customers” instead of the old bureaucratese “users” (in French: “clients” vs. “usagers”). The intent was to convey notions of choice and consideration for the rider. This being France, the edict led to convoluted debates. The upper management old guard held the company was on its way to betraying its traditional mission of service public. Unions—notoriously opposed to any forms of competition threatening their fiefdoms—saw the new word as a portent of evil mercantile designs. Monday Note [...]

]]> By: vps plesk http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24906 vps plesk Fri, 06 Apr 2012 01:05:50 +0000 http://www.mondaynote.com/?p=4590#comment-24906 Highly descriptive post, I enjoyed that bit. Will there be a part 2? Highly descriptive post, I enjoyed that bit. Will there be a part 2?

]]> By: Nicolas Sauvage http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24881 Nicolas Sauvage Tue, 03 Apr 2012 19:32:07 +0000 http://www.mondaynote.com/?p=4590#comment-24881 Is "vaste programme" a reference to De Gaulle's famous answer to "mort au c*ns"? :-) Is “vaste programme” a reference to De Gaulle’s famous answer to “mort au c*ns”? :-)

]]> By: Dominique Guillerm http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24876 Dominique Guillerm Tue, 03 Apr 2012 10:13:09 +0000 http://www.mondaynote.com/?p=4590#comment-24876 En effet, Marco, et c'est toute la finesse du modèle publicitaire, ou sa perversion. En effet, Marco, et c’est toute la finesse du modèle publicitaire, ou sa perversion.

]]> By: Marco http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24857 Marco Mon, 02 Apr 2012 19:02:17 +0000 http://www.mondaynote.com/?p=4590#comment-24857 The customer issue is a difficult one for the press. Who is paying the bill? Not the people buying the newspapers. The bulk of the revenue comes from advertising. The customers are the advertisers, and they want data about the readers. Which means a direct and as identified as possible connection must be established with the reader. And piss off the readers. Moving away from the averting model is, I'm told, not too easy. The customer issue is a difficult one for the press. Who is paying the bill? Not the people buying the newspapers. The bulk of the revenue comes from advertising. The customers are the advertisers, and they want data about the readers. Which means a direct and as identified as possible connection must be established with the reader. And piss off the readers. Moving away from the averting model is, I’m told, not too easy.

]]> By: Dominique Guillerm http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24854 Dominique Guillerm Mon, 02 Apr 2012 15:56:56 +0000 http://www.mondaynote.com/?p=4590#comment-24854 Intéressant car déconnecté de la réalité quotidienne. C'est le choix inhérent à la prospective : occulter le présent pour mieux voir l'avenir. Intéressant car déconnecté de la réalité quotidienne. C’est le choix inhérent à la prospective : occulter le présent pour mieux voir l’avenir.

]]> By: chano http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24851 chano Mon, 02 Apr 2012 15:31:40 +0000 http://www.mondaynote.com/?p=4590#comment-24851 Fine article. Complacency+www=rapid irrelevance Fine article.
Complacency+www=rapid irrelevance

]]> By: Steve McNally http://www.mondaynote.com/2012/04/01/culture-shift-user-to-client/#comment-24834 Steve McNally Mon, 02 Apr 2012 00:39:33 +0000 http://www.mondaynote.com/?p=4590#comment-24834 There's a useful saying about how the only people who call their customers "users" are drug dealers and technology folks. I didn't realize it had also included the French railway system.  I'm with M. Gallios that nomenclature is important. Even "customer" is more passive then we'd like; it's better than "consumer," but a slippery slope from one to the other. In today's media industry, "participant" or "community member" is more accurate and aspirational.  There’s a useful saying about how the only people who call their customers “users” are drug dealers and technology folks. I didn’t realize it had also included the French railway system. 

I’m with M. Gallios that nomenclature is important. Even “customer” is more passive then we’d like; it’s better than “consumer,” but a slippery slope from one to the other. In today’s media industry, ”participant” or “community member” is more accurate and aspirational. 

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