RIM’s Future: Dead, Alive, Reborn?

Much has been written about RIM’s gloomy quarterly numbers, most of it sensible (with one brain flatulence exception). The attention is a testament—an apt word—to the place RIM once occupied. From its humble pager origins, the BlackBerry, rightly nicknamed CrackBerry, became the de rigueur device of enterprise users. Like most former BlackBerry fans, I have my own fond memories of its world-class mail/contacts/calendar PIM service and of the impeccable OTA (Over The Air) synchronization that freed my wife from her Palm USB cable and HotSync travails.

As always, Horace Dediu digests the numbers for us, adds insight, and comes up with a somber conclusion (emphasis added):

The selection of tools for workers by a group that claims to understand their needs better than they do is an archaic concept.
This was true even in 2005 when RIM began targeting consumers. It was then that they saw the writing on the wall–that their enterprise business was being commoditized. All of RIM’s growth since has been in consumer segments. By abandoning that trajectory RIM is effectively giving up on growth. And giving up on growth is simply giving up.

For the first time in seven years, RIM lost money, $125M; revenue is down 25% from a year ago; unit volume decreased by 11% from the previous quarter. The only somewhat positive sign is that cash increased by $610M leaving RIM with $2.1B in its coffers, a fact preeminently featured in their press release. The message is clear: Look, we’ve got plenty of cash to last us until “late 2012” when we’ll be back with new BB10-powered smartphones.

This is a dubious proposition.

RIM will undoubtedly undergo another two or three quarters of marketshare erosion and losses. Last quarter’s combination of positive cash flow in spite of losses can’t be repeated indefinitely, there’s only so much inventory you can liquidate—at a loss—before you see the bottom of the cash register.

This isn’t to say that Thorsten Heins, RIM’s new CEO, isn’t making an effort, starting with housecleaning: Much to everyone’s relief, former co-CEO Jim Balsillie is “severing all ties with the BlackBerry maker” after a brief stay on the Board when dethroned in January. Jim Rowan, the former co-COO (Heins was the other half before becoming CEO), is also leaving RIM. More significantly, software CTO David Yach is sailing away after 13 years at the helm. Nobody accused RIM of making poor quality hardware, it’s the outmoded and late software that fell the smartphone leader.

For too long, RIM execs (and not just David Yach) didn’t heed the software threat from Google and Apple, they thought their enterprise franchise was impregnable. But by 2010, reality could no longer be ignored; RIM panicked and looked for an OS to replace their aging software engine. They found QNX, a UNIX-like system hatched at the University of Waterloo next door and used by its then-owner, Harman International, for real-time audio and infotainment embedded applications. Dating from the early eighties, QNX is mature and well-tested — but no more adept as a smartphone OS than a vanilla Linux distro. Certainly, you’ll find Linux code at the bottom of the Android stack, but what makes Android successful are its thick, rich layer of frameworks that are indispensable to application developers.

When RIM bought QNX from Harman, the OS offered little or nothing of such vital smartphone app frameworks. David Yach’s team had to build them from the ground up (or, perhaps, adapt some from the Open Source world). This doesn’t happen quickly—ask Google why they acquired Android, or look at Apple’s years of stealth iOS development based on its own OS X. The difficulty in engineering a fully-functional foundation on which to build competitive apps explains why RIM’s “Amateur Hour Is Over” PlayBook tablet lacked a native email client when it was released last spring. And this is why the new BB10 phones are slated for ‘‘late 2012”. By that time, Samsung and Apple will have newer software and hardware—and an even larger market share.

The trouble for RIM is simply stated: Too little too late, while the money runs out. If only the cure were as easily put.

We won’t dwell on the contrast between what Heins said in his first press conference as CEO in January (“Stay the Course”) and the changes he now claims are necessary. He has had time to assess the situation and has declared “We Can’t Be All Things To All People”, by which he means abandoning consumer-oriented multimedia initiatives, a retreat Horace Dediu equates to a wholesale giving up on growth, to becoming hopeless.

For my part, I can’t help but wonder: What did Thorsten Heins see, say, and do since he joined RIM in 2007, right when the Jesus Phone came out? At the time, as his bio points out, he was Senior VP of the BlackBerry Handheld Business unit…

Today, RIM’s new CEO isn’t looking away. In public statements last week, he made it clear that all options are on the table. We can ignore the possibility that RIM might find licensees for its OS (what OS?). This leaves RIM with a single option: Sell the company…but to whom? Asus, Samsung, HTC? Why not ZTE and Huawei while we’re at it? None of this makes sense, these are not necrophiliac companies, they’re happily riding Android.

Disregard the talk of buying RIM for its alleged patent portfolio. This is the company that, after years of fight, had to pay NTP more than $600M, and Visto more than $260M in patent settlements. In any event, as the Nortel example shows, one can buy patents without getting saddled with the company.

Of course, there is one intriguing possibility left: Microsoft could do to RIM what it did to Nokia. They could convince RIM to abandon its unlikely-to-succeed “native” software effort and become the second prong in Microsoft’s effort to regain significance in the smartphone wars. We can picture the headlines: RIM Joins Nokia in Adopting Windows Phone, Microsoft Now Firmly Back in the Race…

We’ll soon know if Microsoft, after toying a few times with a RIM acquisition, now finds a more realistic management team and Board sitting across from them at the negotiating table.

JLG@mondaynote.com

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15 Comments

  1. WaltFrench
    Posted April 1, 2012 at 10:57 pm | Permalink

    Samsung has enjoyed an explosive increase in sales by outdoing all the other Androids, including Moto. But given RIM’s sluggishness and Microsoft’s inflexibility, it’s hard to imagine how RIM would be doing anything other than postponing the inevitable a few days. They’re not competitive or even experienced in 32-bit hardware; they don’t have a unique UI to slap atop WP8, even if it were allowed, and their actual core features—BBM for cost-conscious international teens and secure messaging for the financial überlords—are no longer sufficient differentiators.
    .
    The other side of this story is that Microsoft can ill afford to sow suspicion at Nokia and its new pal Sammy (with whom Microsoft has a significant deal of some sort since their license covering Android) and whomever else Microsoft has bought lesser deals. If Microsoft buys RIM I can’t imagine BlackBerry lasting as a brand any more than Danger. Certainly, if I were Mr Ballmer, I wouldn’t want to tempt my board into thinking I was in such a hurry to burn money that I was incapable of learning.

  2. Posted April 2, 2012 at 12:12 am | Permalink

    What would Microsoft get out of actually buying RIM, rather than doing a Nokia and throwing enough money at them to get them to adopt Windows Phone?

    Buying RIM would be a millstone around Microsoft’s neck. They’re not growing, they’re shrinking, so it’s a long term liability rather than an asset. Plus Microsoft has had a spotty record at best with acquisitions. See: Danger, Connectix, WebTV, TellMe. Buying Hotmail was ok in the end, but after the integration hassles arguably the company could’ve done better if they hadn’t sold to Microsoft. Bungie seems to be the best example in recent memory, but they famously kept themselves independent inside Microsoft and then spun out again into a separate company in 2007.

    Slipping RIM a briefcase full of cash in exchange for them adopting Windows Phone would be a lot cheaper and have a lot less risk. If RIM then still goes under Microsoft could just write that off as a single line item on their balance sheet.

  3. Adewale Adetoye
    Posted April 2, 2012 at 2:30 pm | Permalink

    I think Microsoft’s buying of RIM is a pefect idea… I mean more phones to support wp7,8. BB os dont make sense at all..

  4. Posted April 2, 2012 at 4:22 pm | Permalink

    re Microsoft buying RIM?
    Interesting thought experiment. But what about the problem is RIM has gone from one version of OS which lets developers use Java, to another version which requires C coding, to the possibility of yet ANOTHER OS which requires C#? You think they’re having a “framework” problem now?

    As a WP7 dev, I think it’s GREAT that MS is rumoured to be guying RIM. But in reality? I’m not sure it makes sense financially? I understand there’s the MBA “financially” but I’m talking about the DEV definition. Developing a whole new IDE suite, API framework, porting all existing C code, and all the 70,000 apps? There is a chance to create a plugin for WP on top of the BB….that is one option I guess?

  5. Marc K
    Posted April 2, 2012 at 4:48 pm | Permalink

    Rather than buying a brand new OS, why didn’t RIM simply fork Android like Amazon did?

  6. Posted April 2, 2012 at 4:55 pm | Permalink

    re Why not just fork Android?
    I would guess that would be like admitting their own OS is no good and not worth continuing to work on. hhhmmmm But then the natural question is, didn’t they already do that by buying another OS and replacing their own with it? YUP! IMHO at least. The kicker is, at least with the old OS, devs could use java, now I’m told, with QNX, you have to use C. hhmmm pointers went out of style with java and pushed even further aside with C#.

  7. Wayne
    Posted April 2, 2012 at 5:35 pm | Permalink

    I don’t see MS purchasing RIM, but if they can get into a deal with RIM like they did with Nokia it could be beneficial to both parties.

  8. chano
    Posted April 2, 2012 at 5:47 pm | Permalink

    There is nothing new happening here.
    The true smartphone is a computer + telephony.
    The smarts derive from the strength of the computing capabilities.
    In that sense, the BB was never a smartphone.
    It was a PDA+telephony+mail.
    But the rapid decline is due to the overarching (almost obsessive) complacency.

  9. theharder
    Posted April 2, 2012 at 9:26 pm | Permalink

    Wouldn’t Microsoft be most interested in the PlayBook hardware? Could the PlayBook tablet (hardware) not be made to run Metro quite efficiently?

  10. stan
    Posted April 2, 2012 at 10:02 pm | Permalink

    You betray a certain ignorance about QNX with your attempt to belittle it. It is used in Cisco switches, nuclear power plants, medical applications, and other applications where software glitches are a matter of life and death. It was originally designed as an embedded, real-time version of unix.

  11. Martin Omander
    Posted April 2, 2012 at 10:06 pm | Permalink

    No other handset maker has bounced back after running off “the cliff”:

    http://communities-dominate.blogs.com/brands/2012/03/the-cliff-theory-of-handset-collapse-why-in-mobile-phones-do-companies-die-so-fast-siemens-motorola-.html

    RIM could be the first, but the odds are not in their favor.

  12. Canucker
    Posted April 3, 2012 at 12:57 am | Permalink

    While it is true that with the jettisoning of Balsillie, Heins has more options and could sell (the day after the results were released, even the Canadian government said they wouldn’t block a sale), the real options are very limited. As has been pointed out, it’s tough to imagine a partner (I simply don’t see a fit with Microsoft, now they have Nokia by their nuts), licensing will not substitute for their traditional profit centres, and the business model is losing air. Their best option is probably to “see it out” with BBOS10 since they do still have 75 million subscribers. They’ll lose a bunch of these but that’s still a stronger base than WP7. If they can value-engineer the low end, their cheaper TCO might be an advantage in developing markets (against Android, at least). Whatever the outcome, their glory days are well behind them.

  13. huxley
    Posted April 3, 2012 at 5:55 pm | Permalink

    @stan

    And in your hurry to defend QNX you miss Jean-Louis’ point: QNX is a great kernel, but it doesn’t give you software frameworks which developers want to use to develop their software. It is a part of the equation which is necessary but not sufficient.

    Apple’s nuKernel isn’t a barn-burner like QNX, but few people care much about Apple’s kernel, it’s frameworks which do laps around anything RIM has developed and more importantly have allowed a virtuous circle of developer-software-installed base to develop.

    A great kernel does nothing but provide a foundation, but you can’t live in a foundation.

  14. crackruckles
    Posted April 4, 2012 at 5:30 pm | Permalink

    Coding for the playbook is actually quite easy, you are not restricted to just one language like you are with android or iOS. The playbook supports C, C++, Air, html5 web works and java for android app development. So saying that there are not enough in the way of application frameworks for blackberry is just incorrect, sure the native C / C++ framework is a little lite at the moment but everything has to start somewhere. As to why blackberry didnt just folk android was most probably done because of the extremely poor security that android offers and since security is the entire focus of the blackberry it would just be plain stupid to even bother trying to patch all the little holes that exist. But hey that’s just my opinion.

  15. Charles
    Posted April 5, 2012 at 3:17 am | Permalink

    “the selection of tools for workers by a group that claims to understand their needs better than they do is an archaic concept.”

    Except that this is exactly what Apple does.

    I think what the writer meant to say was
    “[The idea that] the selection of tools for workers by a group that claims to understand their needs better than they do is an archaic concept[, is an archaic concept].”

    As to how insanely risky it is… that’s another matter.

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