Comments on: Facebook’s Bet on Privacy

By: Wie viel Social Media vertr??gt der Mensch? | Kann man sich merken, muss man nicht.

Tue, 21 May 2013 14:37:23 +0000

[...] den Kauf der Aktie nicht empfehlen. So rechnet Frédéric Filloux in seiner letzten Monday Note vor, dass Facebook im kommenden Jahrzehnt seinen Umsatz jedes Jahr um 25 bis 30 Prozent steigern [...]

By: chase your dreams

chase your dreams — Wed, 03 Apr 2013 00:51:21 +0000

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By: Facebook’s Bet on Privacy « Cat’s Tail ….nervous sweep

Facebook’s Bet on Privacy « Cat’s Tail ….nervous sweep — Sat, 15 Dec 2012 20:54:10 +0000

[...] Facebook’s Bet on Privacy by Frédéric Filloux Like this:LikeBe the first to like this. « Beyond the Bullet Points: Libraries are Obsolete [...]

By: Pro (Advertising) Choice | Monday Note

Pro (Advertising) Choice | Monday Note — Sun, 10 Jun 2012 20:47:09 +0000

[...] ads. It is even a crucial part of Facebook’s business model (see this previous Monday Note: Facebook’s Bet on Privacy) based on people giving up personal data in exchange for its service. A bet increasingly at [...]

By: Facebook's Instagram takeover highlights its insecurity

Facebook's Instagram takeover highlights its insecurity — Mon, 16 Apr 2012 23:08:11 +0000

[...] In last week’s Monday Note, I hinted that I’d never put my savings in Facebook’s stock. (For that matter, I see writing on business and owning stocks as incompatible). When I read the news of the Instagram acquisition, I wondered: imagine Facebook already trading on the Nasdaq; how would the market react? Would analysts and pundits send the stock upward, praising Zuckerberg’s swiftness at securing FB’s position? Or, to the contrary, would someone loudly complain: What? Did Facebook just burn the entire 2011 free cashflow to buy an app with no revenue in sight, and manned by a dozen geeks? Is this a red-flag symptom of Zuckerberg’s mental state? [...]

By: Facebook in frantic mode | Monday Note

Facebook in frantic mode | Monday Note — Sun, 15 Apr 2012 21:17:01 +0000

[...] In last week’s Monday Note, I hinted that I’d never put my savings in Facebook’s stock. (For that matter, I see writing on business and owning stocks as incompatible). When I read the news of the Instagram acquisition, I wondered: Imagine Facebook already trading on the Nasdaq; how would the market react? Would analysts and pundits send the stock upward, praising Zuckerberg’s swiftness at securing FB’s position? Or, to the contrary, would someone loudly complain: What? Did Facebook just burn the entire 2011 free cash-flow to buy an app with no revenue in sight, and manned by a dozen of geeks? Is this a red-flag symptom of Zuckerberg’s mental state? [...]

By: Writing on the Ether | Jane Friedman

Writing on the Ether | Jane Friedman — Thu, 12 Apr 2012 10:37:15 +0000

[...] have the Instagram news dampening his croissant when he wrote his Monday Note about the big IPO, Facebook’s Bet on Privacy. An interesting use of the term “rhizome” awaits: What could go wrong for the [...]

By: Thad McIlroy – Future Of Publishing » Leaving Facebook

Thad McIlroy – Future Of Publishing » Leaving Facebook — Tue, 10 Apr 2012 06:02:09 +0000

[...] night Frédéric Filloux asked “Would you buy Facebook shares?” He continued: “Facebook numbers are both [...]

By: Thad McIlroy

Thad McIlroy — Sun, 08 Apr 2012 21:41:49 +0000

You write that Facebook’s “advertising revenue stems from its ability to profile its users like no one else in the business.” I would extend that to state that Facebook’s advertising revenue stems from the willingness of advertisers to embrace the believe that the wider range of data maintained by Facebook about its users produces a reasonable ROI for their ad spend.

Facebook does have more user data than Google. Advertisers thus far are following through and allocating budgets in some approximate proportion. I don’t accept the fundamental value proposition: that there is sufficient data available to advertisers, even though Facebook, to deliver sufficiently higher returns than advertising directed with less detailed metrics.