Comments on: Facebook: The Collective Hallucination http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/ Media, Tech & Business Models Sun, 19 May 2013 10:04:22 +0000 hourly 1 http://wordpress.org/?v= By: Words With Friends Hack Tool http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-42473 Words With Friends Hack Tool Wed, 08 May 2013 20:14:30 +0000 http://www.mondaynote.com/?p=4702#comment-42473 Pretty! This was a really wonderful article. Many thanks for supplying these details. Pretty! This was a really wonderful article. Many thanks for supplying these details.

]]> By: Malu Aguillon http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-26203 Malu Aguillon Mon, 18 Jun 2012 19:43:38 +0000 http://www.mondaynote.com/?p=4702#comment-26203 FB ( or FU as JLG suggested ) has 900 million users and growing. I've resisted for several years but now that I've got a profile on it ( albeit keeping it private ), I am spending at least 1 hour on it keeping up with friends and relatives especially those from afar. It's also how I'm beginning to look at vendors who are plying their wares. So far I've been disappointed but they should figure that out. More targeted ads and special deals? Perhaps location based coupons and discounts ads that can provide me and others "instant" ability to finally make a purchase at a local vendor?? Even if FB is reduced to 100 millions users who are dedicated die hards users, that is still a lot of people who can make economic impact that may be significant. Too soon to cast gloom on this company. Zucks ( hope he doesn't suck ), exec team and advisors may figure it out through various buy and build schemes as they continue to build FB. In the end they have 900 million users that will be able to "help" them decide on courses of action. If they pay attention and listen well. And not be ADHD distracted ( as you know most of Silicon Valley are ADHD - well most of the engineers ) So far the UI experience has been great and they continue to innovate. It's truly a good way to keep in touch with friends and family. Salut! FB ( or FU as JLG suggested ) has 900 million users and growing. I’ve resisted for several years but now that I’ve got a profile on it ( albeit keeping it private ), I am spending at least 1 hour on it keeping up with friends and relatives especially those from afar. It’s also how I’m beginning to look at vendors who are plying their wares. So far I’ve been disappointed but they should figure that out. More targeted ads and special deals? Perhaps location based coupons and discounts ads that can provide me and others “instant” ability to finally make a purchase at a local vendor??

Even if FB is reduced to 100 millions users who are dedicated die hards users, that is still a lot of people who can make economic impact that may be significant.

Too soon to cast gloom on this company. Zucks ( hope he doesn’t suck ), exec team and advisors may figure it out through various buy and build schemes as they continue to build FB. In the end they have 900 million users that will be able to “help” them decide on courses of action. If they pay attention and listen well. And not be ADHD distracted ( as you know most of Silicon Valley are ADHD – well most of the engineers ) So far the UI experience has been great and they continue to innovate. It’s truly a good way to keep in touch with friends and family.

Salut!

]]> By: Malu http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-26202 Malu Mon, 18 Jun 2012 19:31:46 +0000 http://www.mondaynote.com/?p=4702#comment-26202 FB ( FU as JLG suggests ) has 900 Million Users and growing. It's a "gold" mine of opportunities for businesses to connect to their customers with products and services. Perhaps apps that combine location with coupons or discounts that allow users to instantly FB ( FU as JLG suggests ) has 900 Million Users and growing. It’s a “gold” mine of opportunities for businesses to connect to their customers with products and services. Perhaps apps that combine location with coupons or discounts that allow users to instantly

]]> By: Sean M http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-26126 Sean M Thu, 14 Jun 2012 10:49:25 +0000 http://www.mondaynote.com/?p=4702#comment-26126 I don't really think Facebook will be able to challenge Google on search engine-related matters, just like Google+ was sort of a failure, or at least failed in being a real threat to Facebook. While they look for some way to expand their business, I think they should concentrate on some other market niche. I'm curious to see what will happen with Apple's new maps system, though. This could be interesting. I don’t really think Facebook will be able to challenge Google on search engine-related matters, just like Google+ was sort of a failure, or at least failed in being a real threat to Facebook. While they look for some way to expand their business, I think they should concentrate on some other market niche. I’m curious to see what will happen with Apple’s new maps system, though. This could be interesting.

]]> By: Why You’re Mising the Boat on Facebook Stock | Ethereal Bits http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25942 Why You’re Mising the Boat on Facebook Stock | Ethereal Bits Sat, 09 Jun 2012 18:01:08 +0000 http://www.mondaynote.com/?p=4702#comment-25942 [...] users, and the early returns seem to indicate that Facebook’s ads don’t work (at least not compared to Google’s paid search advertising). It doesn’t take a rocket scientist to [...] [...] users, and the early returns seem to indicate that Facebook’s ads don’t work (at least not compared to Google’s paid search advertising). It doesn’t take a rocket scientist to [...]

]]> By: News: Is Facebook building an iTunes/Google Play competitor? – CNET | News Aggregator for you http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25759 News: Is Facebook building an iTunes/Google Play competitor? – CNET | News Aggregator for you Sat, 02 Jun 2012 19:02:34 +0000 http://www.mondaynote.com/?p=4702#comment-25759 [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...] [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...]

]]> By: Is Facebook building an iTunes/Google Play competitor? | Tool 4 Me | trungnd http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25747 Is Facebook building an iTunes/Google Play competitor? | Tool 4 Me | trungnd Fri, 01 Jun 2012 16:23:53 +0000 http://www.mondaynote.com/?p=4702#comment-25747 [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...] [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...]

]]> By: Is Facebook building an iTunes/Google Play competitor? – CNET « « http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25739 Is Facebook building an iTunes/Google Play competitor? – CNET « « Thu, 31 May 2012 18:25:21 +0000 http://www.mondaynote.com/?p=4702#comment-25739 [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...] [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...]

]]> By: Is Facebook building an iTunes/Google Play competitor? | WestPenn Journal http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25736 Is Facebook building an iTunes/Google Play competitor? | WestPenn Journal Thu, 31 May 2012 11:25:32 +0000 http://www.mondaynote.com/?p=4702#comment-25736 [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...] [...] U.S. are worth far less monetarily to Facebook, and it costs the same to serve them a page. (See Frederic Filloux’s on Facebook’s advertising future in Monday [...]

]]> By: laurence Houdeville http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25691 laurence Houdeville Mon, 28 May 2012 13:28:16 +0000 http://www.mondaynote.com/?p=4702#comment-25691 Interesting ! In order to enrich the debate : http://www.technologyreview.com/web/40437/ Thanks for this Monday Note ! Laurence Interesting !
In order to enrich the debate : http://www.technologyreview.com/web/40437/
Thanks for this Monday Note !
Laurence

]]> By: Mark Rogers http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25684 Mark Rogers Mon, 28 May 2012 08:44:58 +0000 http://www.mondaynote.com/?p=4702#comment-25684 Frédéric: this is an excellent piece and nails the Facebook challenge exactly. They need a "killer format" for advertising to power the lofty valuation. They don't yet have it. We are metrics specialists and base our findings on our research about the low engagement on Facebook fanpages http://www.sentinel-projects.com/blog/2011/08/can-facebook-work-for-brands/. We were sceptical therefore of the valuation pre-IPO http://www.sentinel-projects.com/blog/facebook-analytics/2012/05/eight-reasons-to-short-facebook/. We remain scepical even at $31-$32 a share. Facebook - as a platform - will have to find a way of adding a lot more value to brands by focussing on what it is does best. For example: the anecdotal evidence in that local ad spend seems to work better than big brand spend. But it has not been prioritised by FB. Games, competitions for big brands may be popular ways for creative agencies to get brands to part with their cash. Do they offer ROI? Not so much. We have been down this road before on the "normal" web. Remember flash games, campaign microsites? A lot of this stuff has migrated into Facebook, without improving outcomes. Frédéric: this is an excellent piece and nails the Facebook challenge exactly. They need a “killer format” for advertising to power the lofty valuation. They don’t yet have it. We are metrics specialists and base our findings on our research about the low engagement on Facebook fanpages http://www.sentinel-projects.com/blog/2011/08/can-facebook-work-for-brands/.

We were sceptical therefore of the valuation pre-IPO http://www.sentinel-projects.com/blog/facebook-analytics/2012/05/eight-reasons-to-short-facebook/. We remain scepical even at $31-$32 a share. Facebook – as a platform – will have to find a way of adding a lot more value to brands by focussing on what it is does best. For example: the anecdotal evidence in that local ad spend seems to work better than big brand spend. But it has not been prioritised by FB.

Games, competitions for big brands may be popular ways for creative agencies to get brands to part with their cash. Do they offer ROI? Not so much. We have been down this road before on the “normal” web. Remember flash games, campaign microsites? A lot of this stuff has migrated into Facebook, without improving outcomes.

]]> By: Earned Media & Gamification | Il Giornalaio http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25678 Earned Media & Gamification | Il Giornalaio Mon, 28 May 2012 06:30:53 +0000 http://www.mondaynote.com/?p=4702#comment-25678 [...] Increasing Earned Media”. La desk research ha analizzato 10mila campagne promozionali condotte su Facebook negli ultimi nove mesi suddividendole in nove tipologie: concorsi a premi, coupons, [...] [...] Increasing Earned Media”. La desk research ha analizzato 10mila campagne promozionali condotte su Facebook negli ultimi nove mesi suddividendole in nove tipologie: concorsi a premi, coupons, [...]

]]> By: Fafnir http://www.mondaynote.com/2012/05/27/facebook-the-collective-hallucination/#comment-25671 Fafnir Sun, 27 May 2012 22:17:44 +0000 http://www.mondaynote.com/?p=4702#comment-25671 One of the last buzz about Facebook is the purchase of the Opera browserOS. What do you think about it? iOS 6.0 will have its a map system different from the one provided by Google and Google+ hasn't been able to really challenge Facebook. From where can come the challenge to FB, since Ren-ren has sinked much more than FB on the stockmarket? One of the last buzz about Facebook is the purchase of the Opera browserOS. What do you think about it?
iOS 6.0 will have its a map system different from the one provided by Google and Google+ hasn’t been able to really challenge Facebook. From where can come the challenge to FB, since Ren-ren has sinked much more than FB on the stockmarket?

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