Comments on: Mobile Advertising: The $20B Opportunity Mirage http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/ Media, Tech & Business Models Tue, 21 May 2013 20:01:49 +0000 hourly 1 http://wordpress.org/?v= By: Digital news: the value is in the reader’s Big Data | News Science Technology http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-42854 Digital news: the value is in the reader’s Big Data | News Science Technology Fri, 17 May 2013 11:02:43 +0000 http://www.mondaynote.com/?p=4752#comment-42854 [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...] [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...]

]]> By: Buying gold online http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-42770 Buying gold online Wed, 15 May 2013 12:27:16 +0000 http://www.mondaynote.com/?p=4752#comment-42770 You really make it appear really easy along with your presentation however I in finding this topic to be really something that I think I'd never understand. It kind of feels too complex and extremely extensive for me. I am having a look ahead for your next put up, I will try to get the hang of it! You really make it appear really easy along
with your presentation however I in finding this topic to be
really something that I think I’d never understand. It kind of feels too complex and extremely extensive for me. I am having a look ahead for your next put up, I will try to get the hang of it!

]]> By: http://www.luxsoft.eu/ http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-42546 http://www.luxsoft.eu/ Fri, 10 May 2013 13:52:01 +0000 http://www.mondaynote.com/?p=4752#comment-42546 What's up to every one, because I am truly eager of reading this webpage's post to be updated regularly. It consists of pleasant data. What’s up to every one, because I am truly eager of reading this webpage’s post to be
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]]> By: Adelphic, The Mobile Ad Startup From Quattro, iAd Alums, Poaches 4Info’s Colwell As CRO http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-32244 Adelphic, The Mobile Ad Startup From Quattro, iAd Alums, Poaches 4Info’s Colwell As CRO Tue, 26 Feb 2013 14:04:42 +0000 http://www.mondaynote.com/?p=4752#comment-32244 [...] be solved over the next few years, it could make a lot of advertising supported businesses basically nonviable on mobile platforms. Even companies like Google and Facebook are vexed by this [...] [...] be solved over the next few years, it could make a lot of advertising supported businesses basically nonviable on mobile platforms. Even companies like Google and Facebook are vexed by this [...]

]]> By: Twitter Link Roundup #135 – Small Business, Social Media, Design, Copywriting, Marketing And More « crowdSPRING Blog http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-32029 Twitter Link Roundup #135 – Small Business, Social Media, Design, Copywriting, Marketing And More « crowdSPRING Blog Tue, 19 Feb 2013 01:40:20 +0000 http://www.mondaynote.com/?p=4752#comment-32029 [...] Mobile Advertising: The $20B Opportunity Mirage – http://bit.ly/KZRV8k [...] [...] Mobile Advertising: The $20B Opportunity Mirage – http://bit.ly/KZRV8k [...]

]]> By: Display Ads To Eclipse Search As Mobile Revenues Take Off « Rob Hof's Blog http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-31409 Display Ads To Eclipse Search As Mobile Revenues Take Off « Rob Hof's Blog Fri, 18 Jan 2013 14:40:46 +0000 http://www.mondaynote.com/?p=4752#comment-31409 [...] that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of [...] [...] that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of [...]

]]> By: Display Ads To Eclipse Search As Mobile Revenues Take Off http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-31400 Display Ads To Eclipse Search As Mobile Revenues Take Off Thu, 17 Jan 2013 21:59:42 +0000 http://www.mondaynote.com/?p=4752#comment-31400 [...] that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of startups? [...] [...] that worry about how the lack of mobile ad revenues will hurt Facebook, Google, and a raft of startups? [...]

]]> By: Strong mobile performance pushes brands towards mobile optimisation http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-31227 Strong mobile performance pushes brands towards mobile optimisation Tue, 08 Jan 2013 14:49:56 +0000 http://www.mondaynote.com/?p=4752#comment-31227 [...] for advertisers and brands. As I mentioned in my blog about the year of mobile , there is no guarantee that this potential will be realised. As it stands, with standard mobile banner advertising, it doesn’t look like this [...] [...] for advertisers and brands. As I mentioned in my blog about the year of mobile , there is no guarantee that this potential will be realised. As it stands, with standard mobile banner advertising, it doesn’t look like this [...]

]]> By: Mobile Predictions for 2013 « The Future of Mobile and Mobile Marketing http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-30692 Mobile Predictions for 2013 « The Future of Mobile and Mobile Marketing Sat, 22 Dec 2012 16:24:34 +0000 http://www.mondaynote.com/?p=4752#comment-30692 [...] deliver the numbers. Facebook and Google share prices have suffered as a result. But above all, mobile advertising doesn’t deliver a good experience on mobile. In the UK the operators announced a joint project called Weve, so expect to hear plenty more about [...] [...] deliver the numbers. Facebook and Google share prices have suffered as a result. But above all, mobile advertising doesn’t deliver a good experience on mobile. In the UK the operators announced a joint project called Weve, so expect to hear plenty more about [...]

]]> By: Making money from mobile audiences | ccnew http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-30564 Making money from mobile audiences | ccnew Tue, 18 Dec 2012 06:38:59 +0000 http://www.mondaynote.com/?p=4752#comment-30564 [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...] [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...]

]]> By: Making money from mobile audiences | Technology | guardian.co.uk http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-30559 Making money from mobile audiences | Technology | guardian.co.uk Tue, 18 Dec 2012 00:06:19 +0000 http://www.mondaynote.com/?p=4752#comment-30559 [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...] [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...]

]]> By: Making money from mobile audiences | Tech News http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-30535 Making money from mobile audiences | Tech News Mon, 17 Dec 2012 12:22:18 +0000 http://www.mondaynote.com/?p=4752#comment-30535 [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...] [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile advertising: the $20bn opportunity mirage). Problem is: there are still few signs of improvement. Inventories are growing and ad creativity [...]

]]> By: Mobile’s Rude Awakening | Monday Note http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-30509 Mobile’s Rude Awakening | Monday Note Sun, 16 Dec 2012 21:23:29 +0000 http://www.mondaynote.com/?p=4752#comment-30509 [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile Advertising: The $20bn Opportunity Mirage). Problem is: there are still few signs of improvement. Inventories are growing, ad creativity [...] [...] struggling with mobile ads. In June, we went through most of the causes (see Jean-Louis’ note Mobile Advertising: The $20bn Opportunity Mirage). Problem is: there are still few signs of improvement. Inventories are growing, ad creativity [...]

]]> By: Brian http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29799 Brian Thu, 22 Nov 2012 22:46:42 +0000 http://www.mondaynote.com/?p=4752#comment-29799 Hi I came across your piece on Internet add spend , I have a solution to the $20 billion dollar hole . I would love to discuss with you if you have time . I have actually been working on a solution for almost 3 years . It's now ready Brian Hi I came across your piece on Internet add spend , I have a solution to the $20 billion dollar hole .
I would love to discuss with you if you have time .
I have actually been working on a solution for almost 3 years . It’s now ready

Brian

]]> By: What’s working in mobile advertising — and what might work in the future « P&D News http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29781 What’s working in mobile advertising — and what might work in the future « P&D News Thu, 22 Nov 2012 01:28:53 +0000 http://www.mondaynote.com/?p=4752#comment-29781 [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...] [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...]

]]> By: What’s working in mobile advertising — and what might work in the future http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29615 What’s working in mobile advertising — and what might work in the future Sat, 17 Nov 2012 05:32:17 +0000 http://www.mondaynote.com/?p=4752#comment-29615 [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...] [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...]

]]> By: What’s working in mobile advertising — and what might work in the future | Apple Related http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29596 What’s working in mobile advertising — and what might work in the future | Apple Related Fri, 16 Nov 2012 03:09:53 +0000 http://www.mondaynote.com/?p=4752#comment-29596 [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...] [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...]

]]> By: What’s working in mobile advertising — and what might work in the future http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29589 What’s working in mobile advertising — and what might work in the future Thu, 15 Nov 2012 22:08:14 +0000 http://www.mondaynote.com/?p=4752#comment-29589 [...] to Inneractive, a mobile ad exchange, and thus the ad rates are also higher for the iPad.Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences [...] [...] to Inneractive, a mobile ad exchange, and thus the ad rates are also higher for the iPad.Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences [...]

]]> By: What’s working in mobile advertising — and what might work in the future ← techtings http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29586 What’s working in mobile advertising — and what might work in the future ← techtings Thu, 15 Nov 2012 21:21:08 +0000 http://www.mondaynote.com/?p=4752#comment-29586 [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...] [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...]

]]> By: What’s working in mobile advertising — and what might work in the future — Tech News and Analysis http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29585 What’s working in mobile advertising — and what might work in the future — Tech News and Analysis Thu, 15 Nov 2012 21:08:18 +0000 http://www.mondaynote.com/?p=4752#comment-29585 [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...] [...] Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there. [...]

]]> By: Wanda http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-29362 Wanda Thu, 08 Nov 2012 10:40:21 +0000 http://www.mondaynote.com/?p=4752#comment-29362 Hi, I do believe this is an excellent blog. I stumbledupon it ;) I will return yet again since I bookmarked it. Money and freedom is the best way to change, may you be rich and continue to help other people. Hi, I do believe this is an excellent blog.
I stumbledupon it ;) I will return yet again since I bookmarked it.
Money and freedom is the best way to change, may you be rich and continue to help other people.

]]> By: Christopher S. Rollyson http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-28574 Christopher S. Rollyson Fri, 12 Oct 2012 05:33:43 +0000 http://www.mondaynote.com/?p=4752#comment-28574 JLG and All, thanks for a rich, mind-expanding thread on the questionable practice we call "mobile advertising" today. Here's a disruptive thought that a couple of you, notably @steve_mcnally, touched on: Realize that ads are software. Display adverts have a "leisure time" connotation that's an anathema to mobile. But what if firms wanted to increase trust with defined users? The way you do that is help people get done what's important to them. Software. That means you do use cases and introduce information and functionality that adds value to users' workstreams. *That* is adding value. Stop selling. Start serving. In case this is of interest, more detail here: http://rollyson.net/mobile-advertising-is-flawed/ JLG and All, thanks for a rich, mind-expanding thread on the questionable practice we call “mobile advertising” today. Here’s a disruptive thought that a couple of you, notably @steve_mcnally, touched on:

Realize that ads are software. Display adverts have a “leisure time” connotation that’s an anathema to mobile. But what if firms wanted to increase trust with defined users? The way you do that is help people get done what’s important to them. Software.

That means you do use cases and introduce information and functionality that adds value to users’ workstreams. *That* is adding value. Stop selling. Start serving. In case this is of interest, more detail here: http://rollyson.net/mobile-advertising-is-flawed/

]]> By: Balloon Juice » Blog Archive » Google Blew It http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-28330 Balloon Juice » Blog Archive » Google Blew It Wed, 03 Oct 2012 14:03:45 +0000 http://www.mondaynote.com/?p=4752#comment-28330 [...] The reason this is significant is advertising. The expectation for mobile advertising was that users would finally be getting relevant ads because their phone would know exactly where they are. As Jean-Louis Gassée points out, mobile ads have so far not lived up to this expectation, and there’s reason to believe they never will: [...] [...] The reason this is significant is advertising. The expectation for mobile advertising was that users would finally be getting relevant ads because their phone would know exactly where they are. As Jean-Louis Gassée points out, mobile ads have so far not lived up to this expectation, and there’s reason to believe they never will: [...]

]]> By: The Future of iPhone Ads Sounds More Annoying | News 47News 47 http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-28167 The Future of iPhone Ads Sounds More Annoying | News 47News 47 Fri, 28 Sep 2012 17:34:51 +0000 http://www.mondaynote.com/?p=4752#comment-28167 [...] attention modes, the growing concerns about privacy create an insurmountable obstacle,” said Gassee in a note this summer. But considering the increase in mobile usage rates for everything from socializing to search, [...] [...] attention modes, the growing concerns about privacy create an insurmountable obstacle,” said Gassee in a note this summer. But considering the increase in mobile usage rates for everything from socializing to search, [...]

]]> By: Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising - PSFK http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-28111 Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising - PSFK Wed, 26 Sep 2012 18:00:38 +0000 http://www.mondaynote.com/?p=4752#comment-28111 [...] open to a challenge from a company that really gets mobile.Chunka’s second angle referenced a brilliant post by Jean-Louis Gassée, (the founder of Be, the forefather of Palm) who clearly calls out the difference between [...] [...] open to a challenge from a company that really gets mobile.Chunka’s second angle referenced a brilliant post by Jean-Louis Gassée, (the founder of Be, the forefather of Palm) who clearly calls out the difference between [...]

]]> By: Digital news: the value is in the reader’s Big Data | News & Specials http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-28084 Digital news: the value is in the reader’s Big Data | News & Specials Wed, 26 Sep 2012 02:04:05 +0000 http://www.mondaynote.com/?p=4752#comment-28084 [...] – it is nosediving on a web and it unsuccessful on mobile (read JLG’s prior mainstay Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and mostly go, as many digital publications are incompetent to keep them over a few [...] [...] – it is nosediving on a web and it unsuccessful on mobile (read JLG’s prior mainstay Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and mostly go, as many digital publications are incompetent to keep them over a few [...]

]]> By: Digital news: the value is in the reader’s Big Data – NEWS FRESH http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-27788 Digital news: the value is in the reader’s Big Data – NEWS FRESH Tue, 18 Sep 2012 03:49:36 +0000 http://www.mondaynote.com/?p=4752#comment-27788 [...] – it is nosediving on a web and it unsuccessful on mobile (read JLG’s prior mainstay Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and mostly go, as many digital publications are incompetent to keep them over a few [...] [...] – it is nosediving on a web and it unsuccessful on mobile (read JLG’s prior mainstay Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and mostly go, as many digital publications are incompetent to keep them over a few [...]

]]> By: Digital news: the value is in the reader’s Big Data |Trax Asia™ http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-27782 Digital news: the value is in the reader’s Big Data |Trax Asia™ Mon, 17 Sep 2012 20:30:35 +0000 http://www.mondaynote.com/?p=4752#comment-27782 [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...] [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...]

]]> By: Digital news: the value is in the reader’s Big Data | Web Guru Guide http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-27777 Digital news: the value is in the reader’s Big Data | Web Guru Guide Mon, 17 Sep 2012 17:13:05 +0000 http://www.mondaynote.com/?p=4752#comment-27777 [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...] [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...]

]]> By: Digital news: the value is in the reader’s Big Data | Tech News http://www.mondaynote.com/2012/06/10/mobile-advertising-the-20b-opportunity-mirage/#comment-27775 Digital news: the value is in the reader’s Big Data | Tech News Mon, 17 Sep 2012 16:12:10 +0000 http://www.mondaynote.com/?p=4752#comment-27775 [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...] [...] promise – it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20bn Opportunity Mirage). Readers come, and often go, as many digital publications are unable to retain them beyond a few [...]

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