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	<title>Comments on: Microsoft: Apostasy Or Head Fake?</title>
	<atom:link href="http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/</link>
	<description>Media, Tech &#38; Business Models</description>
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		<title>By: Surface Cop</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-27149</link>
		<dc:creator>Surface Cop</dc:creator>
		<pubDate>Sun, 12 Aug 2012 16:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-27149</guid>
		<description>I like that laptop vs microsoft surface image!  Can I use it? lol

Btw, I don&#039;t have an issue with M$ getting into the tablet hardware business and neither should the OEMs. This move allows M$ to specify a baseline for quality and functionality for these devices.  OEMs can decide to develop devices that are above or below the Microsoft Surface specs.  Look at the new Lenovo ThinkPad Tablet 2.  They will ship a Windows 8 Pro Tablet in October that should price at around $500: 
http://www.windowstablettv.com/news/627-lenovo-thinkpad-tablet-2-to-ship-late-october-2012/</description>
		<content:encoded><![CDATA[<p>I like that laptop vs microsoft surface image!  Can I use it? lol</p>
<p>Btw, I don&#8217;t have an issue with M$ getting into the tablet hardware business and neither should the OEMs. This move allows M$ to specify a baseline for quality and functionality for these devices.  OEMs can decide to develop devices that are above or below the Microsoft Surface specs.  Look at the new Lenovo ThinkPad Tablet 2.  They will ship a Windows 8 Pro Tablet in October that should price at around $500:<br />
<a href="http://www.windowstablettv.com/news/627-lenovo-thinkpad-tablet-2-to-ship-late-october-2012/" rel="nofollow">http://www.windowstablettv.com/news/627-lenovo-thinkpad-tablet-2-to-ship-late-october-2012/</a></p>
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		<title>By: Nathan Hillery</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26510</link>
		<dc:creator>Nathan Hillery</dc:creator>
		<pubDate>Mon, 02 Jul 2012 11:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26510</guid>
		<description>“If you do the right thing and come up with the world-class product Windows 8 deserves, we’ll back off and let you enjoy the just deserts of your efforts.”

The typo (a Freudian slip if there ever was one) of &quot;desert&quot; for &quot;dessert&quot; speaks volumes. &quot;Thanks for carrying the royal we this far, but should we get separated you&#039;re all on your own&quot;.

I couldn&#039;t understand why Microsoft made such a vacuous announcement, but after Google&#039;s Nexus 7 event I now know. They needed to be seen as part of the game, even if they are still on the bus on the way to arena. The challenges to effectively compete were already significant, but whether anyone can win after starting in the second quarter is doubtful.</description>
		<content:encoded><![CDATA[<p>“If you do the right thing and come up with the world-class product Windows 8 deserves, we’ll back off and let you enjoy the just deserts of your efforts.”</p>
<p>The typo (a Freudian slip if there ever was one) of &#8220;desert&#8221; for &#8220;dessert&#8221; speaks volumes. &#8220;Thanks for carrying the royal we this far, but should we get separated you&#8217;re all on your own&#8221;.</p>
<p>I couldn&#8217;t understand why Microsoft made such a vacuous announcement, but after Google&#8217;s Nexus 7 event I now know. They needed to be seen as part of the game, even if they are still on the bus on the way to arena. The challenges to effectively compete were already significant, but whether anyone can win after starting in the second quarter is doubtful.</p>
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		<title>By: moeman</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26430</link>
		<dc:creator>moeman</dc:creator>
		<pubDate>Thu, 28 Jun 2012 01:58:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26430</guid>
		<description>An ingenious Apple would/will announce an Enterprise iPad.0 (EiEiOh!™) when MS ships MSOffice for iOS. Bundle the sweet suited pad with some other apps/services/accessories, maybe even a remote desktop app for fun. Throw in a stylus, if only to pick your teeth.

FWIW, I truly, deeply miss Steve Jobs. I can hear him laughing.</description>
		<content:encoded><![CDATA[<p>An ingenious Apple would/will announce an Enterprise iPad.0 (EiEiOh!™) when MS ships MSOffice for iOS. Bundle the sweet suited pad with some other apps/services/accessories, maybe even a remote desktop app for fun. Throw in a stylus, if only to pick your teeth.</p>
<p>FWIW, I truly, deeply miss Steve Jobs. I can hear him laughing.</p>
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		<title>By: chano</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26415</link>
		<dc:creator>chano</dc:creator>
		<pubDate>Wed, 27 Jun 2012 00:08:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26415</guid>
		<description>JLG,
You had me with this:
&#039;unleashed an orgiastic excess of premature evaluation&#039;
And an excellent assessment of MS&#039; serious predicament.
Throughout the presentation I had the distinct impression that no one, from Ballmer onwards, had any belief in what they were saying or any conviction in the merits of the Surface.
Sad bad mojo was in plain view that day.</description>
		<content:encoded><![CDATA[<p>JLG,<br />
You had me with this:<br />
&#8216;unleashed an orgiastic excess of premature evaluation&#8217;<br />
And an excellent assessment of MS&#8217; serious predicament.<br />
Throughout the presentation I had the distinct impression that no one, from Ballmer onwards, had any belief in what they were saying or any conviction in the merits of the Surface.<br />
Sad bad mojo was in plain view that day.</p>
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		<title>By: Keenan Pasillas</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26393</link>
		<dc:creator>Keenan Pasillas</dc:creator>
		<pubDate>Tue, 26 Jun 2012 07:42:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26393</guid>
		<description>&lt;strong&gt;Keenan Pasillas...&lt;/strong&gt;

I appreciate you sharing this blog post. Cool....</description>
		<content:encoded><![CDATA[<p><strong>Keenan Pasillas&#8230;</strong></p>
<p>I appreciate you sharing this blog post. Cool&#8230;.</p>
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		<title>By: PXLated</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26382</link>
		<dc:creator>PXLated</dc:creator>
		<pubDate>Tue, 26 Jun 2012 00:18:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26382</guid>
		<description>@lookforandrew nails it with this...
&quot;4. Keyboard and mouse are legacy. This is not a viable selling feature to me. Why do I say that? Simple. When I meet with Teachers all over I say the same thing about ALL technology. Our older generation has to ADAPT to all of this new technology and many find it difficult to break with old paradigms and ways of doing things. The younger generation grows up IMMERSED in the new methods and functions and in most cases out perform the old way of doing things. I can show you scores of kids with iPads/iPhones/Android touch devices that can out type secretaries on keyboards. (Just a general example.)&quot;</description>
		<content:encoded><![CDATA[<p>@lookforandrew nails it with this&#8230;<br />
&#8220;4. Keyboard and mouse are legacy. This is not a viable selling feature to me. Why do I say that? Simple. When I meet with Teachers all over I say the same thing about ALL technology. Our older generation has to ADAPT to all of this new technology and many find it difficult to break with old paradigms and ways of doing things. The younger generation grows up IMMERSED in the new methods and functions and in most cases out perform the old way of doing things. I can show you scores of kids with iPads/iPhones/Android touch devices that can out type secretaries on keyboards. (Just a general example.)&#8221;</p>
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		<title>By: &#187; Surface is a horse&#8217;s head for Microsoft OEMs? (Gassee) Gordon&#039;s shares</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26377</link>
		<dc:creator>&#187; Surface is a horse&#8217;s head for Microsoft OEMs? (Gassee) Gordon&#039;s shares</dc:creator>
		<pubDate>Mon, 25 Jun 2012 20:15:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26377</guid>
		<description>[...] Link. Cooperate, or you&#8217;re next. Explains the timing.    by jgordon on June 25, 2012 &#160;&#8226;&#160; Permalink  Posted in share Tagged s [...]</description>
		<content:encoded><![CDATA[<p>[...] Link. Cooperate, or you&#8217;re next. Explains the timing.    by jgordon on June 25, 2012 &nbsp;&bull;&nbsp; Permalink  Posted in share Tagged s [...]</p>
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		<title>By: lookforandrew</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26376</link>
		<dc:creator>lookforandrew</dc:creator>
		<pubDate>Mon, 25 Jun 2012 20:04:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26376</guid>
		<description>I keep reading the forums and posts and news articles on this.

People are so messed up with their arguments.  Here are some of my initial (pre)observations.

1.  It has not been shown, confirmed or denied that this is capable of portrait form.  It is only being shown with the touted kickstand in landscape.  IF it can not do portrait that is a HUGE MINUS (in my opinion).

2.  IF it is priced as a higher end product (which is the current guessing) then what makes it attractive against a more robust and powerful Ultrabook.  The cool factor?

3.  IF it is WIFI only and point 2 also applies, why am I buying this again?  If it is WIFI only, I think this is a huge MINUS regardless.

4.  Keyboard and mouse are legacy.  This is not a viable selling feature to me.  Why do I say that?  Simple.  When I meet with Teachers all over I say the same thing about ALL technology.  Our older generation has to ADAPT to all of this new technology and many find it difficult to break with old paradigms and ways of doing things.  The younger generation grows up IMMERSED in the new methods and functions and in most cases out perform the old way of doing things.  I can show you scores of kids with iPads/iPhones/Android touch devices that can out type secretaries on keyboards.  (Just a general example.)

5.  The confusion is already in full swing as to IF this is a replacement for a laptop or desktop or....

Confusion is NOT a good thing in any marketplace, let alone before you have released the product.

6.  Apple has done fairly well at not releasing products without first having content for that.  The Surface Pro should obviously be OK with millions of software potentially available (not good software just lots), as long is it is all compatible with Windows 8.

The Surface RT?  Well, if it has trouble with existing software then this could just add to the confusion.  If developers have to write 2 versions of their software I would say that this is total fragmentation from the get-go and not helping their cause.  All the people arguing about how Windows 8 is superior because it is a full integration across all devices just got egg all over their faces.

7.  Microsoft did this just to light a fire under the OEM&#039;s collective A#$es.  I find this utterly ridiculous.  If MS creates a success with this do you seriously think they will STOP making profits just to appease OEMs and let them take over?  If you think that I have a bridge I would like to sell you.


Time will obviously tell and until then we are all just spinning the wheels.</description>
		<content:encoded><![CDATA[<p>I keep reading the forums and posts and news articles on this.</p>
<p>People are so messed up with their arguments.  Here are some of my initial (pre)observations.</p>
<p>1.  It has not been shown, confirmed or denied that this is capable of portrait form.  It is only being shown with the touted kickstand in landscape.  IF it can not do portrait that is a HUGE MINUS (in my opinion).</p>
<p>2.  IF it is priced as a higher end product (which is the current guessing) then what makes it attractive against a more robust and powerful Ultrabook.  The cool factor?</p>
<p>3.  IF it is WIFI only and point 2 also applies, why am I buying this again?  If it is WIFI only, I think this is a huge MINUS regardless.</p>
<p>4.  Keyboard and mouse are legacy.  This is not a viable selling feature to me.  Why do I say that?  Simple.  When I meet with Teachers all over I say the same thing about ALL technology.  Our older generation has to ADAPT to all of this new technology and many find it difficult to break with old paradigms and ways of doing things.  The younger generation grows up IMMERSED in the new methods and functions and in most cases out perform the old way of doing things.  I can show you scores of kids with iPads/iPhones/Android touch devices that can out type secretaries on keyboards.  (Just a general example.)</p>
<p>5.  The confusion is already in full swing as to IF this is a replacement for a laptop or desktop or&#8230;.</p>
<p>Confusion is NOT a good thing in any marketplace, let alone before you have released the product.</p>
<p>6.  Apple has done fairly well at not releasing products without first having content for that.  The Surface Pro should obviously be OK with millions of software potentially available (not good software just lots), as long is it is all compatible with Windows 8.</p>
<p>The Surface RT?  Well, if it has trouble with existing software then this could just add to the confusion.  If developers have to write 2 versions of their software I would say that this is total fragmentation from the get-go and not helping their cause.  All the people arguing about how Windows 8 is superior because it is a full integration across all devices just got egg all over their faces.</p>
<p>7.  Microsoft did this just to light a fire under the OEM&#8217;s collective A#$es.  I find this utterly ridiculous.  If MS creates a success with this do you seriously think they will STOP making profits just to appease OEMs and let them take over?  If you think that I have a bridge I would like to sell you.</p>
<p>Time will obviously tell and until then we are all just spinning the wheels.</p>
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		<title>By: NormM</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26373</link>
		<dc:creator>NormM</dc:creator>
		<pubDate>Mon, 25 Jun 2012 19:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26373</guid>
		<description>If MS is forced to try to become Apple, I don&#039;t think they can.  The new RT model has no Windows legacy to drive success against existing ecosystems, so they are really banking on the same kind of tablet that Bill Gates started pushing more than a decade ago, which competes directly with ultrabooks for use with legacy apps.  Too little too late.  They&#039;ve already lost.</description>
		<content:encoded><![CDATA[<p>If MS is forced to try to become Apple, I don&#8217;t think they can.  The new RT model has no Windows legacy to drive success against existing ecosystems, so they are really banking on the same kind of tablet that Bill Gates started pushing more than a decade ago, which competes directly with ultrabooks for use with legacy apps.  Too little too late.  They&#8217;ve already lost.</p>
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		<title>By: Kevin</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26370</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Mon, 25 Jun 2012 18:15:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26370</guid>
		<description>Another partial explanation for the timing and (lack of) specifics of the Surface introduction: Microsoft sucks at secrecy. It&#039;s remarkable that this project went on for as long it did without so much as a peep leaking out until the couple of weeks prior to the reveal. What Microsoft wanted to avoid was 1) a feeding frenzy of rumor and innuendo that would probably surface some of the internal conflict and politicking that is sure to surround the new strategy 2) Give OEMs an opportunity to deflate the eventual announcement with their own FUD 3) create unrealistic expectations that would have led to inevitable disappointment. In short, Microsoft announced too early because they knew they couldn&#039;t keep the secret any longer.</description>
		<content:encoded><![CDATA[<p>Another partial explanation for the timing and (lack of) specifics of the Surface introduction: Microsoft sucks at secrecy. It&#8217;s remarkable that this project went on for as long it did without so much as a peep leaking out until the couple of weeks prior to the reveal. What Microsoft wanted to avoid was 1) a feeding frenzy of rumor and innuendo that would probably surface some of the internal conflict and politicking that is sure to surround the new strategy 2) Give OEMs an opportunity to deflate the eventual announcement with their own FUD 3) create unrealistic expectations that would have led to inevitable disappointment. In short, Microsoft announced too early because they knew they couldn&#8217;t keep the secret any longer.</p>
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		<title>By: Walt French</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26367</link>
		<dc:creator>Walt French</dc:creator>
		<pubDate>Mon, 25 Jun 2012 17:22:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26367</guid>
		<description>The X86 Surface *IS* a reasonable PC that can sorta do double duty as a tablet. This has a certain appeal, but it is likely to displace sales of desktops and laptops, which are already in the decline in the US, so won&#039;t do anything for Microsoft&#039;s growth.
.
The ARM Surface is a “PC” once there is a compelling assortment of software written for it. Until then, it&#039;s distinctly behind the iPad as a tablet. Short-term growth prospects aren&#039;t furiously good for consumers&#039;  jobs to be done,” either.
.
Microsoft had little but its dignity to lose by announcing these devices so far ahead of availability, while IT shops the world over have been provisioning iPads despite having to leave their Microsoftian comfort zone. This may buy some time. It may also spare them the ignominy of being a “me-too,” third place player in tablets after whatever Google shows.
.
One point about bundling hard- and soft-ware: the announcement WAS a pretty good surprise, with many commenters not quite believing the WSJ&#039;s break. That would NEVER had happened had they put out the specs for a reference platform to Samsung, Dell and HP. My take on the integration is that the rapid change of tablet and consumer technologies mandate a close development relationship between major components: the alternative causes products that aren&#039;t available until they&#039;ve been surpassed.

The example of this might well be the screen resolution issue. Microsoft has announced as-yet-curious automatic scaling for resolutions, leading to the question of what screen resolution will work. Software designers (and the graphics architects) might not yet know what their targets are, because the hardware is up in the air. My favorite example of this was the Moto Xoom, which used an earlier version of the nVidia Tegra chip rumored for the ARM Surface: that chip was announced as designed with Flash performance in mind. And yet, months after the Xoom was ready, Flash software was not available; when it was finally included it was reviewed as buggy, utterly dooming the Xoom as incompetent. A huge product failure due to integration problems between two leading software shops and two leading hardware outfits.
.
See &lt;i&gt;Theory of The Firm:&lt;/i&gt; when arms-length contracts are inadequate, you put up with the lack of transparency of divisions whose P&amp;L can&#039;t be evaluated well. Until Microsoft can get on top of the rate of change in technology — which it hasn&#039;t done since 2007 or so — they&#039;ll pretty much NEED to be integrated to compete.</description>
		<content:encoded><![CDATA[<p>The X86 Surface *IS* a reasonable PC that can sorta do double duty as a tablet. This has a certain appeal, but it is likely to displace sales of desktops and laptops, which are already in the decline in the US, so won&#8217;t do anything for Microsoft&#8217;s growth.<br />
.<br />
The ARM Surface is a “PC” once there is a compelling assortment of software written for it. Until then, it&#8217;s distinctly behind the iPad as a tablet. Short-term growth prospects aren&#8217;t furiously good for consumers&#8217;  jobs to be done,” either.<br />
.<br />
Microsoft had little but its dignity to lose by announcing these devices so far ahead of availability, while IT shops the world over have been provisioning iPads despite having to leave their Microsoftian comfort zone. This may buy some time. It may also spare them the ignominy of being a “me-too,” third place player in tablets after whatever Google shows.<br />
.<br />
One point about bundling hard- and soft-ware: the announcement WAS a pretty good surprise, with many commenters not quite believing the WSJ&#8217;s break. That would NEVER had happened had they put out the specs for a reference platform to Samsung, Dell and HP. My take on the integration is that the rapid change of tablet and consumer technologies mandate a close development relationship between major components: the alternative causes products that aren&#8217;t available until they&#8217;ve been surpassed.</p>
<p>The example of this might well be the screen resolution issue. Microsoft has announced as-yet-curious automatic scaling for resolutions, leading to the question of what screen resolution will work. Software designers (and the graphics architects) might not yet know what their targets are, because the hardware is up in the air. My favorite example of this was the Moto Xoom, which used an earlier version of the nVidia Tegra chip rumored for the ARM Surface: that chip was announced as designed with Flash performance in mind. And yet, months after the Xoom was ready, Flash software was not available; when it was finally included it was reviewed as buggy, utterly dooming the Xoom as incompetent. A huge product failure due to integration problems between two leading software shops and two leading hardware outfits.<br />
.<br />
See <i>Theory of The Firm:</i> when arms-length contracts are inadequate, you put up with the lack of transparency of divisions whose P&amp;L can&#8217;t be evaluated well. Until Microsoft can get on top of the rate of change in technology — which it hasn&#8217;t done since 2007 or so — they&#8217;ll pretty much NEED to be integrated to compete.</p>
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		<title>By: leeyiankun</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26363</link>
		<dc:creator>leeyiankun</dc:creator>
		<pubDate>Mon, 25 Jun 2012 15:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26363</guid>
		<description>PC or Tablet? Simple, really. You can get work done on a PC that you can never do on a tablet. And Apple sucks at not offering Wacom pen interface anyhow. If there&#039;s a competitor that offers that much on pen input alone, I&#039;ll buy the sucker faster than they can fly off the shelf.

I really HATE the stance Job took with the pen input. He&#039;s not an artist, so he&#039;ll never know how much we need it. And the silver/white/black casing is dull and stupid.  Is color that hard to offer?</description>
		<content:encoded><![CDATA[<p>PC or Tablet? Simple, really. You can get work done on a PC that you can never do on a tablet. And Apple sucks at not offering Wacom pen interface anyhow. If there&#8217;s a competitor that offers that much on pen input alone, I&#8217;ll buy the sucker faster than they can fly off the shelf.</p>
<p>I really HATE the stance Job took with the pen input. He&#8217;s not an artist, so he&#8217;ll never know how much we need it. And the silver/white/black casing is dull and stupid.  Is color that hard to offer?</p>
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		<title>By: Boltar</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26361</link>
		<dc:creator>Boltar</dc:creator>
		<pubDate>Mon, 25 Jun 2012 15:01:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26361</guid>
		<description>I agre with Anand, Microsoft&#039;s insistence on calling it a PC instead of a tablet is just more face-saving BS from the company.  The most alarming thing about the entire presentation was the way MS seems to be copying e outward appearance of Apple&#039;s methods (down to aping especially the quirky details that arguably Apple succeeds in spite of) without appearing to grasp the substance of Apple&#039;s approach.  Like an uncoordinated geek trying to emulate Travolta after watching &quot;Saturday Night Fever&quot;.  Embarrassing.  

An example:  the magnesium case.  Except it isn&#039;t a magnesium case, it&#039;s a magnesium-coated case (&quot;vapor deposited&quot;, aka an evaporated film over an unspecified but obviously more cost effective substrate).  So, the appearance of being some remarkable new material engineering, but only skin-deep.</description>
		<content:encoded><![CDATA[<p>I agre with Anand, Microsoft&#8217;s insistence on calling it a PC instead of a tablet is just more face-saving BS from the company.  The most alarming thing about the entire presentation was the way MS seems to be copying e outward appearance of Apple&#8217;s methods (down to aping especially the quirky details that arguably Apple succeeds in spite of) without appearing to grasp the substance of Apple&#8217;s approach.  Like an uncoordinated geek trying to emulate Travolta after watching &#8220;Saturday Night Fever&#8221;.  Embarrassing.  </p>
<p>An example:  the magnesium case.  Except it isn&#8217;t a magnesium case, it&#8217;s a magnesium-coated case (&#8220;vapor deposited&#8221;, aka an evaporated film over an unspecified but obviously more cost effective substrate).  So, the appearance of being some remarkable new material engineering, but only skin-deep.</p>
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		<title>By: DD</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26360</link>
		<dc:creator>DD</dc:creator>
		<pubDate>Mon, 25 Jun 2012 14:29:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26360</guid>
		<description>I wish Microsoft luck. Competition is a good thing. But I have the nagging suspicion that they just skated to where the puck was. Whatever innovation is in this product has been subsumed by their inability to move away from legacy. A stylus? Seriously? x86? For a device that must have upwards of 10 hours to be competitive? I just don&#039;t see it.</description>
		<content:encoded><![CDATA[<p>I wish Microsoft luck. Competition is a good thing. But I have the nagging suspicion that they just skated to where the puck was. Whatever innovation is in this product has been subsumed by their inability to move away from legacy. A stylus? Seriously? x86? For a device that must have upwards of 10 hours to be competitive? I just don&#8217;t see it.</p>
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		<title>By: George Ou</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26356</link>
		<dc:creator>George Ou</dc:creator>
		<pubDate>Mon, 25 Jun 2012 12:13:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26356</guid>
		<description>Microsoft Surface is an obvious failure http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002303

Microsoft needs to stop the surface madness
http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002530</description>
		<content:encoded><![CDATA[<p>Microsoft Surface is an obvious failure <a href="http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002303" rel="nofollow">http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002303</a></p>
<p>Microsoft needs to stop the surface madness<br />
<a href="http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002530" rel="nofollow">http://www.informationweek.com/byte/commentary/personal-tech/tablets/240002530</a></p>
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		<title>By: Fred</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26350</link>
		<dc:creator>Fred</dc:creator>
		<pubDate>Mon, 25 Jun 2012 10:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26350</guid>
		<description>I understand the natural reflex to be skeptical given MSFT&#039;s awkward event (lack of some key info, questionable timing?...) but we still have to praise its bold move. I prefer this awkwardness at showcasing a potentially great product to nothing at all.
It&#039;s also a huge (and welcome) threat to OEMs, to force them into new brainstorming. I for example am sick of HP&#039;s bloatware that kills my laptop performance.
All scenarios about the reason for such timing are interesting and very valid. MSFT may also be trying to slow down the ipad market momentum by subconsciously telling consumers &quot;wait, don&#039;t buy the ipad now, there&#039;s an alternative coming up!&quot;
So rather than being skeptical, I&#039;m hopeful folks.</description>
		<content:encoded><![CDATA[<p>I understand the natural reflex to be skeptical given MSFT&#8217;s awkward event (lack of some key info, questionable timing?&#8230;) but we still have to praise its bold move. I prefer this awkwardness at showcasing a potentially great product to nothing at all.<br />
It&#8217;s also a huge (and welcome) threat to OEMs, to force them into new brainstorming. I for example am sick of HP&#8217;s bloatware that kills my laptop performance.<br />
All scenarios about the reason for such timing are interesting and very valid. MSFT may also be trying to slow down the ipad market momentum by subconsciously telling consumers &#8220;wait, don&#8217;t buy the ipad now, there&#8217;s an alternative coming up!&#8221;<br />
So rather than being skeptical, I&#8217;m hopeful folks.</p>
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		<title>By: Anand</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26349</link>
		<dc:creator>Anand</dc:creator>
		<pubDate>Mon, 25 Jun 2012 10:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26349</guid>
		<description>Calling them a PC against say a Tablet is a no-brainer. Microsoft wouldn&#039;t want to call their computer a tablet at this stage - regardless of whether this is true, Apple is in fact credited with launching the tablet industry and is a leader at this. Calling Surface would make it the underdog competing against iPad. 

Instead, calling it the PC would help Microsoft two ways - one, it can confuse analysts while calculating market share of Surface - Microsoft is going to club the sales of Surface with the rest of the PC and so analysts can never tell if Apple is still winning in the tablet industry or not. Secondly, Microsoft will be able to stick to their stand that laptops and tablets are two variants of the same device and not different markets as Apple would like us to believe.</description>
		<content:encoded><![CDATA[<p>Calling them a PC against say a Tablet is a no-brainer. Microsoft wouldn&#8217;t want to call their computer a tablet at this stage &#8211; regardless of whether this is true, Apple is in fact credited with launching the tablet industry and is a leader at this. Calling Surface would make it the underdog competing against iPad. </p>
<p>Instead, calling it the PC would help Microsoft two ways &#8211; one, it can confuse analysts while calculating market share of Surface &#8211; Microsoft is going to club the sales of Surface with the rest of the PC and so analysts can never tell if Apple is still winning in the tablet industry or not. Secondly, Microsoft will be able to stick to their stand that laptops and tablets are two variants of the same device and not different markets as Apple would like us to believe.</p>
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		<title>By: Cyan</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26348</link>
		<dc:creator>Cyan</dc:creator>
		<pubDate>Mon, 25 Jun 2012 09:50:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26348</guid>
		<description>I think you get it right JLG : this announcement is much too soon for a real &quot;consumer product&quot; to buy. 
There is essentially one explanation : by making such a strong product show, Microsoft is essentially &quot;setting the bar level&quot; for its OEM partners : they have to come up with products of similar quality to be &quot;a member of the Windows 8 club&quot;. It&#039;s kind of saying : &quot;This is the kind of product i want to see&quot;. Now, OEM partners, you still have a few months to design your offers.

And obviously, such invitation wouldn&#039;t be enough without the implied threat : if you are not ready, we&#039;ll go by ourselves.</description>
		<content:encoded><![CDATA[<p>I think you get it right JLG : this announcement is much too soon for a real &#8220;consumer product&#8221; to buy.<br />
There is essentially one explanation : by making such a strong product show, Microsoft is essentially &#8220;setting the bar level&#8221; for its OEM partners : they have to come up with products of similar quality to be &#8220;a member of the Windows 8 club&#8221;. It&#8217;s kind of saying : &#8220;This is the kind of product i want to see&#8221;. Now, OEM partners, you still have a few months to design your offers.</p>
<p>And obviously, such invitation wouldn&#8217;t be enough without the implied threat : if you are not ready, we&#8217;ll go by ourselves.</p>
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		<title>By: Andy Bartlett</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26346</link>
		<dc:creator>Andy Bartlett</dc:creator>
		<pubDate>Mon, 25 Jun 2012 08:47:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26346</guid>
		<description>Why are iPhone readers forced to view &quot;Monday Note&quot; in unzoomable mobile/phone format, rendering it unreadable for some?

For this reader, not being able to zoom the column literally meant not being able to read it unless there was a pc/mac available.

Most well designed websites offer their readers choice between viewing formats. Is this not a major site design weakness and liability — please address it.</description>
		<content:encoded><![CDATA[<p>Why are iPhone readers forced to view &#8220;Monday Note&#8221; in unzoomable mobile/phone format, rendering it unreadable for some?</p>
<p>For this reader, not being able to zoom the column literally meant not being able to read it unless there was a pc/mac available.</p>
<p>Most well designed websites offer their readers choice between viewing formats. Is this not a major site design weakness and liability — please address it.</p>
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		<title>By: Allanf</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26343</link>
		<dc:creator>Allanf</dc:creator>
		<pubDate>Mon, 25 Jun 2012 07:34:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26343</guid>
		<description>You have to appreciate Microsoft for developing very impressive new technology for their tablet.  But evidently it will, for now, be WiFi only and also how will users like typing on a horizontal keyboard that is attached to a screen positioned at a fixed distance at a fixed angle. And so far even the press have only seen concepts due to the software not being ready, which is scary. You have to wonder if they can have it ready this year at all and ultimately sell enough to make it profitable.</description>
		<content:encoded><![CDATA[<p>You have to appreciate Microsoft for developing very impressive new technology for their tablet.  But evidently it will, for now, be WiFi only and also how will users like typing on a horizontal keyboard that is attached to a screen positioned at a fixed distance at a fixed angle. And so far even the press have only seen concepts due to the software not being ready, which is scary. You have to wonder if they can have it ready this year at all and ultimately sell enough to make it profitable.</p>
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		<title>By: Babelchips</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26340</link>
		<dc:creator>Babelchips</dc:creator>
		<pubDate>Mon, 25 Jun 2012 06:46:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26340</guid>
		<description>So Microsoft&#039;s big move is just to nudge the OEMs into action by pretending they are serious about making their own hardware and we should all be okay about that?  Are we supposed to see a pitch to consumers as really just a backhanded messages to manufacturers and think there is nothing wrong with that?

This is Microsoft&#039;s problem to fix, they are going about it in a way which doesn&#039;t inspire much trust.</description>
		<content:encoded><![CDATA[<p>So Microsoft&#8217;s big move is just to nudge the OEMs into action by pretending they are serious about making their own hardware and we should all be okay about that?  Are we supposed to see a pitch to consumers as really just a backhanded messages to manufacturers and think there is nothing wrong with that?</p>
<p>This is Microsoft&#8217;s problem to fix, they are going about it in a way which doesn&#8217;t inspire much trust.</p>
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		<title>By: Ken Berger</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26337</link>
		<dc:creator>Ken Berger</dc:creator>
		<pubDate>Mon, 25 Jun 2012 05:48:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26337</guid>
		<description>Are the specs accurate? 

• Both tablets are slim and light: 9.3 mm/676 grams for the consumer model, 13.5 mm/903 grams for enterprise. (That’s .37”/1.5 lbs, .53”/2 lbs, imperial.)

Bigger, less resolution, less battery life hardly competitive 
Surface RT 9.3 mm  iPad 9.5mm
Surface RT 676 grams  iPad 652 grams
Surface x86 903 grams iPad 652 grams / 11&quot; Macbook Air 108 grams
Surface x86 13.5 mm  iPad 9.5mm / 11&quot; Macbook Air 3 - 17 mm

So the x86 with keyboard has to be way less dollars than the Air!

And Magnesium is very brittle and much weaker than Aluminum of the same size, a very thin Magnesium case will be very fragile.

Seems to have a number of issues that seems designed by committee.</description>
		<content:encoded><![CDATA[<p>Are the specs accurate? </p>
<p>• Both tablets are slim and light: 9.3 mm/676 grams for the consumer model, 13.5 mm/903 grams for enterprise. (That’s .37”/1.5 lbs, .53”/2 lbs, imperial.)</p>
<p>Bigger, less resolution, less battery life hardly competitive<br />
Surface RT 9.3 mm  iPad 9.5mm<br />
Surface RT 676 grams  iPad 652 grams<br />
Surface x86 903 grams iPad 652 grams / 11&#8243; Macbook Air 108 grams<br />
Surface x86 13.5 mm  iPad 9.5mm / 11&#8243; Macbook Air 3 &#8211; 17 mm</p>
<p>So the x86 with keyboard has to be way less dollars than the Air!</p>
<p>And Magnesium is very brittle and much weaker than Aluminum of the same size, a very thin Magnesium case will be very fragile.</p>
<p>Seems to have a number of issues that seems designed by committee.</p>
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		<title>By: Surface Reax</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26336</link>
		<dc:creator>Surface Reax</dc:creator>
		<pubDate>Mon, 25 Jun 2012 05:08:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26336</guid>
		<description>[...] Microsoft: Apostasy Or Head Fake? [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft: Apostasy Or Head Fake? [...]</p>
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		<title>By: Bob</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26335</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Mon, 25 Jun 2012 05:04:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26335</guid>
		<description>I can&#039;t wait for this product launch in October. IF Surface and Windows 8/RT is successful. Apple will have to start incorporating touch screens in their Mac lineup, and continue melding iOS &amp; OS X. 
When is the last time Apple had to follow Microsoft&#039;s lead?</description>
		<content:encoded><![CDATA[<p>I can&#8217;t wait for this product launch in October. IF Surface and Windows 8/RT is successful. Apple will have to start incorporating touch screens in their Mac lineup, and continue melding iOS &amp; OS X.<br />
When is the last time Apple had to follow Microsoft&#8217;s lead?</p>
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		<title>By: srikanth</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26331</link>
		<dc:creator>srikanth</dc:creator>
		<pubDate>Mon, 25 Jun 2012 03:54:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26331</guid>
		<description>I wonder which model will win. RT or X86. RT has to compete with iPad and Android tablets price-range. Pro-x86 seems to be high end tablet and corporate people might like it.</description>
		<content:encoded><![CDATA[<p>I wonder which model will win. RT or X86. RT has to compete with iPad and Android tablets price-range. Pro-x86 seems to be high end tablet and corporate people might like it.</p>
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		<title>By: Jean-Louis Gassée</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26329</link>
		<dc:creator>Jean-Louis Gassée</dc:creator>
		<pubDate>Mon, 25 Jun 2012 03:35:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26329</guid>
		<description>@ PXLated: Thanks, yes, an interesting NYT piece. Perhaps a little too &quot;fed&quot; by MS PR, perhaps.</description>
		<content:encoded><![CDATA[<p>@ PXLated: Thanks, yes, an interesting NYT piece. Perhaps a little too &#8220;fed&#8221; by MS PR, perhaps.</p>
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		<title>By: Jean-Louis Gassée</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26327</link>
		<dc:creator>Jean-Louis Gassée</dc:creator>
		<pubDate>Mon, 25 Jun 2012 03:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26327</guid>
		<description>@ Mike R.:  You&#039;re right. Peter and I were just having fun. I can&#039;t wait to test the product in Palo Alto&#039;s MS Store..</description>
		<content:encoded><![CDATA[<p>@ Mike R.:  You&#8217;re right. Peter and I were just having fun. I can&#8217;t wait to test the product in Palo Alto&#8217;s MS Store..</p>
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		<title>By: Vidman</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26324</link>
		<dc:creator>Vidman</dc:creator>
		<pubDate>Mon, 25 Jun 2012 02:02:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26324</guid>
		<description>The reality is that what flavor of OS that you prefer and use is getting largely irrelevant, as applications move to the cloud and users spend more of their time on a browser. For 80% of the users, all the OS has to do is help launch a browser, download apps, switch between the apps, and get the hell out of the way. And they are not going to spend $120 every four years for a bloated OS upgrade to do this, and Microsoft knows this. 

Brand name OSes are a fading concept. End of the day, I do not need to know what flavor of embedded RTOS is running inside my BluRay player, Smart TV or washing machine. All I care is that it comes bundled as an integrated whole and the system updates seamlessly without my active involvement.

In time to come, I wouldn&#039;t care what flavor of OS is driving my compute appliance of choice either. Microsoft just woke up to the fact that they golden goose (the Windows and Office franchise) is going to be disrupted and killed, and are therefore borrowing liberally from the Apple business model (build more stores, invest in consumer &quot;experiences&quot;,  vertically integrated hardware, slowly turn Microsoft into a cool consumer digital lifestyle brand, etc)</description>
		<content:encoded><![CDATA[<p>The reality is that what flavor of OS that you prefer and use is getting largely irrelevant, as applications move to the cloud and users spend more of their time on a browser. For 80% of the users, all the OS has to do is help launch a browser, download apps, switch between the apps, and get the hell out of the way. And they are not going to spend $120 every four years for a bloated OS upgrade to do this, and Microsoft knows this. </p>
<p>Brand name OSes are a fading concept. End of the day, I do not need to know what flavor of embedded RTOS is running inside my BluRay player, Smart TV or washing machine. All I care is that it comes bundled as an integrated whole and the system updates seamlessly without my active involvement.</p>
<p>In time to come, I wouldn&#8217;t care what flavor of OS is driving my compute appliance of choice either. Microsoft just woke up to the fact that they golden goose (the Windows and Office franchise) is going to be disrupted and killed, and are therefore borrowing liberally from the Apple business model (build more stores, invest in consumer &#8220;experiences&#8221;,  vertically integrated hardware, slowly turn Microsoft into a cool consumer digital lifestyle brand, etc)</p>
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		<title>By: PXLated</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26323</link>
		<dc:creator>PXLated</dc:creator>
		<pubDate>Mon, 25 Jun 2012 01:43:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26323</guid>
		<description>In case you haven&#039;t seen - From the New York Times - Microsoft &amp; Intel squeezed all the profits out of their PC partners, they couldn&#039;t innovate - http://t.co/F5Yf8Mhy &lt;-- Enter Surface</description>
		<content:encoded><![CDATA[<p>In case you haven&#8217;t seen &#8211; From the New York Times &#8211; Microsoft &amp; Intel squeezed all the profits out of their PC partners, they couldn&#8217;t innovate &#8211; <a href="http://t.co/F5Yf8Mhy" rel="nofollow">http://t.co/F5Yf8Mhy</a> &lt;&#8211; Enter Surface</p>
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		<title>By: Mike R.</title>
		<link>http://www.mondaynote.com/2012/06/25/microsoft-apostasy-or-head-fake/#comment-26321</link>
		<dc:creator>Mike R.</dc:creator>
		<pubDate>Mon, 25 Jun 2012 01:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mondaynote.com/?p=4791#comment-26321</guid>
		<description>RE: Yarod diagram

A laptop screen isn&#039;t detachable nor does it have a touchscreen.</description>
		<content:encoded><![CDATA[<p>RE: Yarod diagram</p>
<p>A laptop screen isn&#8217;t detachable nor does it have a touchscreen.</p>
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