Comments on: Why newspapers must raise their price

By: Printing

Printing — Thu, 16 May 2013 06:23:42 +0000

Banner Printing is smart way for adverting to your business, also Graphics are available in HD resolution, and it’s really powerful display medium and fabric banners can be hanging using a rope, attached with Velcro, or stretched over a stand to fit every display situation.

By: Aumento dei Ricavi dal Cartaceo | Il Giornalaio

Aumento dei Ricavi dal Cartaceo | Il Giornalaio — Tue, 19 Feb 2013 07:15:22 +0000

[...] da un’analisi equivalente effettuata relativamente ai quotidiani inglesi [non tabloid] che mostrava gli stessi risultati per il periodo [...]

By: EScomunicación » Por qué subir el precio de los periódicos puede ayudarlos a sobrevivir

Fri, 21 Sep 2012 09:31:33 +0000

[...] hay otra opción que apuntó Frederic Filoux en su Monday Note: subir el precio de la edición impresa. Puede parecer una mala decisión en el corto plazo, pero [...]

By: זריקות בוטוקס נגד זיעה

זריקות בוטוקס נגד זיעה — Sun, 16 Sep 2012 16:07:02 +0000

זריקות בוטוקס נגד זיעה…

… בוטוקס שפתיים – על כן, יש לברר כי חדר הניתוח עומד בדרישות משרד הבריאות בארץ. הכנה זו צריכה להתחיל כארבעה שבועות לפני ניתוח מתיחת זריקות בוטוקס נגד זיעה, תוכל להסתפק בוטוקס, שיעבוד בצורה פנטסטית… Why newspapers must raise their price | Monday Note…

By: Why newspapers must raise their price

Why newspapers must raise their price — Wed, 12 Sep 2012 20:44:57 +0000

[...] From Monday Note [...]

By: Peter Hobday (@phobday)

Peter Hobday (@phobday) — Mon, 10 Sep 2012 22:31:47 +0000

Gary – yes, that is true about adverts, but only for the broadsheets. The cover price is the major source of revenue for the tabloids.

By: Gary

Gary — Mon, 10 Sep 2012 19:14:12 +0000

Newspapers are full of Ads. The Advertisers pay for the paper. As a consumer the price should be very low. The price is only to cover the availability and/or the Home Delivery cost, not the actual newspaper itself.

By: The decline of newspaper advertising revenue continues « Business Technology Partner

Fri, 07 Sep 2012 12:59:08 +0000

[...] Why newspapers must raise their price (mondaynote.com) Share this:EmailTwitterFacebookLinkedInStumbleUponPinterestTumblrLike this:LikeBe the first to like this. Categories: Digital Tags: Advertising, Associations, Newspaper, Newspaper Association of America, Online advertising, Publishers, Revenue, United States Comments (0) Trackbacks (0) Leave a comment Trackback [...]

By: Eric Zylstra

Eric Zylstra — Thu, 06 Sep 2012 04:24:50 +0000

I bet if we look at the demographic distribution of paper customers, the market for _any_ paper print will be die out in less than 30 years–and that would be assuming everyone would continue their behavior of today. Anyone have those demographic numbers?

You can still buy a horse and buggy, but the numbers sold are extremely low. How high should their price be to still make 1880′s profits?

By: ‘’Perché i quotidiani devono aumentare i prezzi di vendita’’ | LSDI

‘’Perché i quotidiani devono aumentare i prezzi di vendita’’ | LSDI — Wed, 05 Sep 2012 12:44:50 +0000

[...] ma può anche essere la loro unica possibilità per rimanere a galla’’ – Nella sua ultima nota settimanale del lunedì, Frédéric Filloux cita questa sintesi di una ricerca della Simon-Kucher & Partners per [...]

By: Circulation revenue rises despite newspaper price hikes | Astrid Bidanec

Circulation revenue rises despite newspaper price hikes | Astrid Bidanec — Wed, 05 Sep 2012 10:01:17 +0000

[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is no elasticity in newspaper prices. In [...]

By: jon

jon — Wed, 05 Sep 2012 03:10:52 +0000

one price hike won’t mean much. three or four hikes over ten years, with a shrinking news hole…that’s a different story.
The cumulative effect of repeated price hikes and staff cuts will only be obvious when it’s too late.
people will look at the circulation numbers and say, “See, here, here is where we lost them.”
Anyone who thinks that newspapers have a lot of leverage over the consumer … because there’s such demand for newspapers these days, well, you really aren’t paying attention.

By: Gulf Coast Rising News | Circulation revenue rises despite newspaper price hikes

Wed, 05 Sep 2012 01:59:33 +0000

By: Dan Meadows

Dan Meadows — Tue, 04 Sep 2012 08:20:24 +0000

I think you’re right about the premium approach, but it may be self defeating because it will require significantly more investment in content. Simply slapping a higher price on what they produce now isn’t going to make it as a long term strategy. I also partially agree with the comment above saying higher prices will guarantee losing future generations of readers. I don’t think higher prices will do that, necessarily, but utility. To anyone even slightly technologically savvy, print newspapers have virtually no useful application. Everything in them is done better online. Without a major shift in what they do, and its usefulness, future generations of readers are a pipedream at any price.

Their key problem, much like Kodak, is that they were once in a position to not only compete well but be a leader in the digital realm. They had the largely profitable businesses, had the money to invest, but sat on their hands in pig headed stubbornness until it was too late. Last ditch efforts to try and monetize a weakened, failing product with no buffer isn’t going to happen in 99% of circumstances. At best, any revenue gains will only take a small dent out of what they’ve already lost, serving to slow their decline, not stop it. They no longer possess the content, the quality or the resources to innovate into the digital realm. They had their chance and they blew it.

By: Reagan

Reagan — Mon, 03 Sep 2012 22:20:39 +0000

FF,
Good to have you back.

By: Tim

Tim — Mon, 03 Sep 2012 22:02:45 +0000

The comments here are interesting.

Clearly a multi media approach is needed.

Digital/online – monetise by subscription
As above, but bombard people with ads
Mailing lists – VERY targeted advertising (tied to psychographics)
Paper (Australian Fin Review) – niche audience

By: Peter Hobday (@phobday)

Peter Hobday (@phobday) — Mon, 03 Sep 2012 20:07:08 +0000

Ted T — Raising prices does not guarantee anything. Especially, it does not guarantee ‘losing a generation of readers’. You cannot make assumptions about thousands of readers like that. You have put your finger on the basic problem with media today: the bosses are confused with their own thinking and don’t know how or wish to test prices. Marketing is a science and very often counter-intuitive. That means one’s personal attitude has absolutely no bearing on the process. If the press owners run a test and find that circulation drops and losses increase, then, and only then, will they know they cannot do that.

By: Ted T.

Ted T. — Mon, 03 Sep 2012 18:29:54 +0000

Raising prices does guaranty that you will never attract another generation of readers. When I was a starving college student I still could afford to buy the New York Times and they gained a life long reader.

The “raise the prices” strategy means they will either die along with their current readers, or have a totally new profitable business on place by then.

By: Un estudio recomienda a los periódicos de EEUU que suban el precio de la edición impresa « Reinventar el periodismo

Mon, 03 Sep 2012 16:02:18 +0000

[...] Why newspapers must raise their price Share this:TwitterFacebookLinkedInCorreo electrónicoImprimirMe gusta:Me gustaBe the first to like this. [...]

By: Richard G. Lewis

Richard G. Lewis — Mon, 03 Sep 2012 13:42:01 +0000

I’d go back to newspapers, regardless of price, if they’d improve the quality of paper – black, ink-stained fingers from cheap ink and paper are a pain.

By: Tim

Tim — Mon, 03 Sep 2012 09:35:51 +0000

I reckon there’s bucket loads of revenue in advertising – but via mailing lists.

Newspapers are failing – MISERABLY – at segmenting users.

The Australian Financial Review is a case in point. They have a wealthy readership and should be ramping up mailing list intelligence.

http://www.getimplemented.com/if-i/if-i-ran-the-australian-financial-review/

By: Subir o preço dos jornais pode ser a solução, dizem… : Ponto Media

Subir o preço dos jornais pode ser a solução, dizem… : Ponto Media — Mon, 03 Sep 2012 08:10:39 +0000

[...] EU NÃO acredito, mas Frédéric Filloux defende-o: Why newspapers must raise their price. [...]

By: Taariq Lewis

Taariq Lewis — Mon, 03 Sep 2012 07:20:50 +0000

Agreed. With competition currently fierce at the low-end, the best bet for newspapers is to continue to communicate an upmarket strategy for print.

1) Raise your Prices
2) Raise perceived value of Print
3) Lose weak customers that will fall to hyper-competitive low-end
4) Find new ways to monetize higher-paying customers. Create new innovative revenue options that available online.
5) Keep competing and iterating.

Rock on!
Taariq

By: Peter Hobday (@phobday)

Peter Hobday (@phobday) — Mon, 03 Sep 2012 06:53:19 +0000

Absolutely right. If you are losing money because your price is artificially low, then raise it — for both cover price and advertising rates! What is stopping these silly publishers is the competition. But have any of these titles TESTED higher cover prices in part of the country? No…