Comments on: The press, Google, its algorithm, their scale

By: Proxem » La lettre du 12 novembre : les données sont-elles les gagnantes des élections américaines ?

Thu, 16 May 2013 13:57:52 +0000

[...] part de trafic web qui revient à celle-ci : le fait est que l’information journalistique est loin d’être la plus consultée sur Internet, et que la désindexation de la presse par Google ne changerait probablement pas grand [...]

By: fifa 13 coin generator

fifa 13 coin generator — Sun, 12 May 2013 22:19:20 +0000

As I was contemplating the joys of wandering down the sidewalk in Osaka, my email alert beeped, and I saw a link to a “Monday Note” with this title: “The Press, Google, Its Algorithm, Their Scale.”

By: Fifa 13 coin generator

Fifa 13 coin generator — Sun, 12 May 2013 22:13:21 +0000

Thanks for this article Frederic. I think you are right that News primarily helps with user loyalty, not advertising inventory or ad targeting capability.
The real question here is how does one encourage the production (and consumption) of quality news (assuming we should do so in the first place). I would love to brainstorm and maybe co-write something with you on this – Let me know if you are interested.

By: Carlton

Carlton — Thu, 28 Mar 2013 01:22:25 +0000

You will be able to pay it back, policymakers sought to reduce it by finding more revenue sources in
paphos car hire itself. We took the bride and groom to be.

By: Tyrannosaurus Rex | Il Giornalaio

Tyrannosaurus Rex | Il Giornalaio — Sat, 02 Mar 2013 07:31:21 +0000

[...] Peccato che di fatto la rilevanza in termini di ingressi pubblicitari per Google dalle notizie sia scarso o nullo come ha ben spiegato [qui tradotto in italiano] Frédéric Filloux che ha analizzato le ricerche effettuate dagli utenti e le keywords, le parole chiave di maggior valore, vendute a maggior prezzo da Google. [...]

By: Google News: The Secret Sauce | Monday Note

Google News: The Secret Sauce | Monday Note — Sun, 24 Feb 2013 19:00:34 +0000

[...] Ten years after its launch, Google News’ raw numbers are staggering: 50,000 sources scanned, 72 editions in 30 languages. Google’s crippled communication machine, plagued by bureaucracy and paranoia, has never been able to come up with tangible facts about its benefits for the news media it feeds on. It’s official blog merely mentions “6 billion visits per month” sent to news sites and Google News claims to connect “1 billion unique users a week to news content” (to put things in perspective, the NYT.com or the Huffington Post are cruising at about 40 million UVs per month). Assuming the clicks are sent to a relatively fresh news page bearing higher value advertising, the six billion visits can translate into about $400 million per year in ad revenue. (This is based on a $5 to $6 revenue per 1,000 pages, i.e. a few dollars in CPM per single ad, depending on format, type of selling, etc.) That’s a very rough estimate. Again: Google should settle the matter and come up with accurate figures for its largest markets. (On the same subject, see a previous Monday Note: The press, Google, its algorithm, their scale.) [...]

By: Old Click » Google v the French press: how to avoid a lose-lose scenario

Old Click » Google v the French press: how to avoid a lose-lose scenario — Mon, 21 Jan 2013 13:32:59 +0000

[...] Google to compensate €70m ($93m) per year for 5 years. This would be “compensation” for “abusively” indexing and joining their contents and for collecting 20 word snippets. For perspective, this €70m is roughly a homogeneous to a [...]

By: Google vs. the press: avoiding the lose-lose scenario | Monday Note

Google vs. the press: avoiding the lose-lose scenario | Monday Note — Sun, 20 Jan 2013 18:53:45 +0000

[...] and linking their contents and for collecting 20 words snippets (see a previous Monday Note: The press, Google, its algorithm, their scale.) For perspective, this €70m amount is roughly the equivalent to the 2012 digital revenue of [...]

By: Kurtis

Kurtis — Wed, 19 Dec 2012 06:29:32 +0000

Hi there! I was interested to know if setting up
a blogging site such your own: http://www.
mondaynote.com/2012/11/04/the-press-google-its-algorithm-their-scale/
is challenging to do for unskilled people? I have been wanting
to develop my own website for a while now but have been turned
off mainly because I’ve always believed it demanded tons of work. What do you think? Thanks

By: Google plus fort que la presse américaine « lisedebeufhansconings

Google plus fort que la presse américaine « lisedebeufhansconings — Sun, 09 Dec 2012 21:54:30 +0000

[...] privée par Google de revenus qui devraient légitimement lui revenir n’est pas une certitude – certains éditeurs eux-mêmes n’en sont pas convaincus. Mais ses attaques contre la firme de Moutain View se font d’autant plus pressantes qu’il [...]

By: Suchmaschinengeschäftsmodell | Felsenbürger

Suchmaschinengeschäftsmodell | Felsenbürger — Sun, 18 Nov 2012 20:12:57 +0000

[...] Abhängigkeit des Geschäftsmodells der Suchmaschine(n)? Nun, wenn man den von Frédéric Filloux recherchierten Zahlen glauben darf, dann liegt hier eine große Fehleinschätzung vor. Diese könnte neben anderem das [...]

By: Mathieu Belay

Mathieu Belay — Tue, 13 Nov 2012 23:19:55 +0000

Really interesting point of view even I disagree with the conclusion
The news and all content created by the legacy media might not add a lot of value in terms from an advertising perspective but it’s a lot more than a “small cool stuff”. Google needs these content to remain what is it now, the fastest way to find the most relevant information about any topics .

Imagine that Google won’t index anymore sites from legacy media in retaliation for the tax. The impact could be huge :
- Image : it will go against Google’s philosophy (organize the world’s information) and their motto Don’t be evil : “a company that does good things for the world even if we forgo some short term gains.”

- Usage : a lot of users would no linger trust Google anymore if Google would be in position to filter the results from legacy media.
And we can think that this specific category of users, the most interested in finding quality news, will influence all users as they are more likely opinion makers / trendsetters.
Doing that, Google may create a vicious circle.

By: E’ il Web, Bellezza | Il Giornalaio

E’ il Web, Bellezza | Il Giornalaio — Mon, 12 Nov 2012 07:02:34 +0000

[...] dagli utenti e le keywords, le parole chiave di maggior valore, vendute a maggior prezzo da Google. Analisi [qui tradotta in italiano] secondo la quale il valore apportato dagli editori sarebbe scarso o [...]

By: The press, Google, its algorithm, their scale | Monday Note | fozbaca's WordPress

Fri, 09 Nov 2012 00:47:41 +0000

[...] http://www.mondaynote.com/2012/11/04/the-press-google-its-algorithm-their-scale/ Share this:DiggRedditLike this:LikeBe the first to like this. This entry was posted in Uncategorized on November 9, 2012 by fozbaca. [...]

By: Economie et entreprises : droite et gauche dans le même sac ? | Le Business Club de France

Thu, 08 Nov 2012 10:26:15 +0000

[...] Les deux tiers du chiffre d’affaire de Google proviennent des AdWords. Ceux-ci sont générés par des publicités contextuelles placées sur nos résultats de recherche. Or ces publicités ont plus de chances d’apparaitre et d’avoir de la valeur lorsque les termes de la recherche correspondent à des marques, des services ou des produits qu’à des événements couverts par la presse. En d’autres termes, les news génèrent peu d’opportunités publicitaires de type AdWords. C’est très bien expliqué par Frédéric Filloux dans Monday Note. [...]

By: Liens vagabonds (8 nov) | Metamedia

Liens vagabonds (8 nov) | Metamedia — Thu, 08 Nov 2012 08:19:37 +0000

[...] Les médias traditionnels ne font pas gagner d’argent à Google – Monday Note [...]

By: Markus Allen

Markus Allen — Wed, 07 Nov 2012 12:47:04 +0000

I took this one step further and compiled a list of the 250 most expensive keywords in Google here:

http://www.fetch123.com/SEM/the-most-expensive-keywords-in-google

(My list also includes month-over-month trending data – the results are fascinating.)

By: Antoine

Antoine — Wed, 07 Nov 2012 06:12:02 +0000

Thanks for this article Frederic. I think you are right that News primarily helps with user loyalty, not advertising inventory or ad targeting capability.

The real question here is how does one encourage the production (and consumption) of quality news (assuming we should do so in the first place). I would love to brainstorm and maybe co-write something with you on this – Let me know if you are interested.

Phil Hood, I think this is a good thought experiment and I would suspect the smart folks at Bing are regularly reviewing these types of options. If you push the thought experiment though, I would imagine your conclusion to be: it does not make economic sense!

By: The press, Google, its algorithm, their scale | vitayours

The press, Google, its algorithm, their scale | vitayours — Tue, 06 Nov 2012 22:06:26 +0000

[...] on http://www.mondaynote.com Share this:TwitterFacebookLike this:LikeBe the first to like [...]

By: Leistungsschutzrecht | Die wunderbare Welt von Isotopp

Leistungsschutzrecht | Die wunderbare Welt von Isotopp — Tue, 06 Nov 2012 14:29:33 +0000

[...] http://www.mondaynote.com/2012/11/04/the-press-google-its-algorithm-their-scale/ [...]

By: The press, Google, its algorithm, their scale « Things I grab, motley collection

Tue, 06 Nov 2012 07:52:06 +0000

[...] on http://www.mondaynote.com Share this:Google +1TwitterFacebookTumblrPinterestLinkedInDiggEmailLike this:LikeBe the first to [...]

By: A Google interessano i giornali solo perché punta a diventare l’ accesso unico a internet | LSDI

Tue, 06 Nov 2012 07:47:27 +0000

[...] (MondayNote) [...]

By: Links of the day | 在网上找到 | renaissance chambara | Ged Carroll

Links of the day | 在网上找到 | renaissance chambara | Ged Carroll — Tue, 06 Nov 2012 06:03:34 +0000

[...] The press, Google, its algorithm, their scale | Monday Note [...]

By: Google Dissected: What’s Inside? : Stephen E. Arnold @ Beyond Search

Google Dissected: What’s Inside? : Stephen E. Arnold @ Beyond Search — Tue, 06 Nov 2012 05:32:08 +0000

[...] As I was contemplating the joys of wandering down the sidewalk in Osaka, my email alert beeped, and I saw a link to a “Monday Note” with this title: “The Press, Google, Its Algorithm, Their Scale.” [...]

By: Greg Golebiewski (@znakit)

Greg Golebiewski (@znakit) — Tue, 06 Nov 2012 00:55:40 +0000

The price of the most expensive keywords is determined by the large margins on the initial payment and possibility of recurring payments for the products and services that are being advertised through SE, like insurance, loans, or umbilical cord blood banks, for that matter. It has little to do with their popularity online. A sales agent will pay $50 for a lead that can give him/her a couple of hundreds in commission for years to come (and no additional expenses). But…

It is not the info on the current car insurance rates or online degrees that bring people to Google every day — it is the third party’s free content. That is why Google needs it — the more of it the better — to claim it has the necessary number of eyeballs to generate those $50 leads.

By: Haluk Akin

Haluk Akin — Mon, 05 Nov 2012 18:24:41 +0000

“News” link is placed at the top navigation bar on every google page. It’s accompanied by links such as “Youtube”,”Gmail”,”Documents”. All very important products to Google.

Then there is this link called “More” where less important links are stuffed into. If “news” was just another cool stuff it would be in that “More” link.

Despite the detailed analysis above, news appears to be pretty important to Google.

By: Trinity Mirror’s Malcolm Coles: Sorry, Monday Note, SEO does matter for news « MediaBriefing Experts' Blog

Mon, 05 Nov 2012 17:09:13 +0000

[...] director at Trinity Mirror, knows a thing or two about SEO. And he doesn’t have much time for this argument, from Monday Note‘s Frédéric Filloux, that Google’s search results aren’t much affected by the [...]

By: James in LA

James in LA — Mon, 05 Nov 2012 16:26:38 +0000

Meshnets will make a mockery of “legacy money.” With any 4G device, you can create a cloud and invite other 4G devices. Carriers typically throttle this back to under 10 clients, but today’s phones can support many more. “Always on” devices, such as common appliances, become the new infrastructure, and ISPs become obsolete.

Without ISPs, bills like Germany is contemplating for aggregators are dead in the water. They are stupid idea on the face of it.

Meshnets are coming. They will use strong encryption and will be a rebirth of desperately needed freedom.

By: Matt Halfhill

Matt Halfhill — Mon, 05 Nov 2012 15:21:38 +0000

I personally would LOVE for all my competitors to get greedy and demand a “Google Tax”. Guess where they would rank on the SERP vs. my page?

Keep the internet free. Free of controls, regulations, and tax.

By: fjpoblam

fjpoblam — Mon, 05 Nov 2012 14:54:14 +0000

Yes, I agree with what you’ve said about Google’s practices. It’s been discussed among pro webmasters, and Google reps have even stated *explicitly* that they no longer consider, or wnt or plan to consider, their product as a “search engine”. However, there’s one crucial flaw in your argument. You say, “Aside of this strategy of making Google the main — if only — entry point to the web, the search engine is working hard on its next transition: going from a search engine to a knowledge engine.” The fact is, these days, all browsers (in my experience) allow users to select a different SE. *Please* educate and *encourage* your users to do so! (I have, for quite awhile.)