The short answer is yes, but there is little reason to worry. According to a survey by Brodeur (a unit of Omnicom), blogs are usually not considered as "source" (thanks God), but they are useful in helping journalists better understand the context of a story, find an angle or even story idea. 70% check blogs on a regular basis. US reporters are active bloggers : 28% of them have their own (vs. about 0.8% at Le Monde... Oops).
> see article in Marketingcharts.

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