For a better look inside the mechanics of the Obama  fund-raising engine, read this story in The Atlantic: "The Amazing Money Machine, How Silicon Valley made Barack Obama this year hottest startup". The piece includes profiles of key Silicon Valley people instrumental to this operation's success.

An excellent story in the MIT Technology Review: "How Obama Really Did It.  The social-networking strategy that took an obscure senator to the doors of the White House".

A Wall Street Journal profile of Chris Hughes, co-founder of Facebook who designed most of MyBO features: "BO, U R So Gr8. How a young tech entrepreneur translated Barack Obama into the idiom of Facebook".(Paid registration is required I'm afraid).

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Two pieces to better understand Obama's views of economics:

In the MIT Tech review, a profile of Austan Goolsbee, his economic advisor: "Obama's Geek Economist. Austan Goolsbee is a new breed of economic advisor for a new kind of presidential candidate".

In last week's New York Times Magazine, a long analytic piece: "Obamanomics, How Obama Reconciles Dueling Views on Economy"

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That's all for today. Have a great week.

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