Ever heard of services called GyPSii in Europe, or Loopt in the US? Well, chances are your kids will. Unlike their parents, teenagers are less sensitive to the notion of privacy protection. Hence the success of social networks where 150m young people are putting their life online. The logical next step was to make the system mobile. This could be another killer app for cell phones: Loopt, calls itself "Your Social Compass". For the moment, carriers are still struggling with regulatory issues: receiving unsolicited email can be an annoyance, broadcasting your exact location to others is quite something else. For now, geolocation can be made available to a group of friends -- a rather extensive notion when social network become part of the formula. In the meantime, marketers salivate: imagine local advertising, mobile and dynamically pushed.
> story in the Wall Street Journal

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