Browsing Articles Written by

Frédéric Filloux

Surprising Findings In Our News Apps Survey

mobile internet By January 31, 2016 Tags: , , , 16 Comments
India_mobile

Most likely a Monday Note reader in India — Image by Aakhash Gautman/Flickr

The Monday Note survey on News applications usage yielded surprising findings:
(1) You rely on very small number of news apps;
(2) Twitter and RSS-related apps score quite high, they are the de facto vector for News;
(3) Once huge, Flipboard is losing ground fast while Apple News is not faring well;
(4) Half of readers surveyed would rather have no ads in exchange for a monthly fee. 

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Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens

mobile internet By January 18, 2016 Tags: , , 21 Comments
401_thrust

Photo: Nasa

By the end of February, Google will deploy at full scale its Accelerated Mobile Pages project by sending search results to amp-html pages. Because it integrates all monetization instruments —advertising, analytics and now subscription systems— Google’s AMP is likely to rally scores of publishers. [This post had been updated.]

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The Ad Blocking Industry: Global, Large, Threatening

advertising, mobile internet By December 6, 2015 Tags: , , , , 23 Comments
wave

First ignited by anti-advertising zealots, ad blocking is now a growing business involving an “interesting” set of players. These range from opportunistic startups intending to leverage the power of cell phone carriers, to large multinational groups wanting to control the ad supply aimed at the Internet’s Next Billion.

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Ad Blockers Will Change How Ads Are Sold

advertising By November 9, 2015 Tags: , , 14 Comments
393_Schreiber

Thomas Schreiber at DNI’s conference 

Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.

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