About Frédéric Filloux

Posts by Frédéric Filloux:

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Why Nikkei Paid Top Money For The FT

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by Frederic Filloux

The Financial Times is a rare media property: a global, long-established brand combined with a successful — although unfinished — digital transformation. Such uniqueness explains why Nikkei paid £844m ($1.3bn, €1.18m) for it.  

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20 Home Pages, 500 Trackers Loaded: 
Media Succumbs to Monitoring Frenzy

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by Frederic Filloux 

News sites use trackers more indiscriminately than ever. A random sample of twenty digital properties yields stunning results. Last week, we looked at how long web sites take to load, today, we see how messy their user data collection is. 

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News Sites Are Fatter and Slower Than Ever

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by Frédéric Filloux

An analysis of download times highlights how poorly designed news sites are. That’s more evidence of poor implementation of ads… and a strong case for ad blockers. More

The New Age of Visual Storytelling

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by Frederic Filloux

A new generation of photographers reinvents the way stories are told. For their images, the weapons of choice are social networks and applications, video and mobile phones.   More

The Journalist and The Expert: Rapprochement Required

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by Frederic Filloux

At a time when the information world becomes increasingly shallow, journalists ought to join forces with experts. The alliance would bring deeper knowledge to journos and sharper story-telling to eggheads. More

The redistribution game for news

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by Frédéric Filloux
Forget the 70-30 split for subscription between publishers and distributors. Today, for publishers, the new norm is a 100%-70% split of ad revenues, depending on who sells the ad. For news distribution, re-intermediation will be intensely competitive.

The chart above illustrates the upcoming shift in news distribution. No doubt: We’re heading towards a new phase of massive re-intermediation, of reshuffling the layers between the news producers (traditional media houses or pure players) and readers. This raises important questions: What will publishers gain or lose in the process? Will they end up handcuffed to a cluster of gatekeepers or will they reap decisive gains for their business model.

Who becomes the dominant player in this new structure? More

More facts on mobile 

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by Frederic Filloux

New mobile internet trends have caught my attention this week. Today, we look at their impact on the news business. (1)

In developing countries, mobile growth keeps accelerating.

  • In Nigeria (pop: 173 million, median age: 18), based on page views count, 76% of internet traffic now comes from mobile.
  • In India (pop: 1.25 billion), the rate is 65%. As a comparison, the proportion is 23% in the UK, 22% in the United States and 14% in France.

At least, four elements drive mobile growth in emerging countries: More

New generation CMS can help monetizing quality journalism

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by Frederic Filloux

Monetizing digital journalism requires one key ingredient: Causing quality contents to emerge from the internet’s background noise. New kinds of Content Management Systems and appropriate syntax can help in a decisive way. 

Until now, mining good journalism from the web’s depths has been done from the top. Over the last 13 years, looking for “signals” that flag quality content has been at the core of Google News: With a search engine scanning and ranking 50,000 sources in 30 languages and 72 editions, its inventor, the famous computer Scientist Krishna Bharat, has taken his extraordinary breakthrough to an immense scale. More

Ad Blocks’ Doomsday Scenarios

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by Frederic Filloux

On the ad blocking front, the situation keeps getting worse. Until now, the media industry pretended to ignore the problem, perhaps waiting for a miracle cure. This might turn into a long lull.  

In coming weeks, a large analytic firm will release disturbing figures on the state of the ad blocking scene. According to someone who has advanced knowledge of the data, on desktop computers and on critical segments of the digital audience, the use of ad blocking keeps rising exponentially. More

Circa: What went wrong

by Frederic Filloux

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Circa, the clever smartphone news app, failed to live up to its promises. The fiasco stems from the smartphone advertising market’s inherent weakness, from Circa’s inability to catch up with evolving reading habits, and from an insufficient editorial proposition.  More