Browsing Articles Written by

Frédéric Filloux

Ad Blockers Will Change How Ads Are Sold

advertising By November 9, 2015 Tags: , , 14 Comments

Thomas Schreiber at DNI’s conference 

Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.


Blendle’s Secret Weapon: Its Toolkit (2/2)

newspapers, online publishing By October 18, 2015 Tags: , , 4 Comments

Behind Blendle’s facade lies a complex set of tools aimed at expanding the reach of paid-for editorial: a recommendation engine; the possibility for publishers to use parts of Blendle’s back office for content optimization; a revisited transaction system, all of which could have serious impact on the news ecosystem. Here is a peek under Blendle’s hood.(This is the second part of a series. Part one is here.) 


Blendle Is Up To Something Big

business models, online publishing By October 5, 2015 Tags: , 7 Comments

The Dutch micropayment platform for articles is taking off in spectacular fashion. Its foray into the German market delivers another proof of publishers’ interest in the kind of business model Blendle embodies. But, down the road, Blendle sees itself as the main transactional infrastructure provider for quality journalism. In this first of two articles, we’ll look at Blendle’s key success factors.