October 28, 2012 – 9:47 pm
Tweet At the NYT Company, in ten years, the share of quarterly revenue attributed to circulation grew from less than 30% to more than half today… The stock market brutally punished the New York Times for its worse-than-expected quarterly earnings. Are financial analysts completely blind? How come they didn’t foresee the decline in advertising revenue [...]
October 21, 2012 – 8:02 pm
Tweet Web sites will soon fall into two categories: high audience low yield, low audience higher yield. Such a divide will impact digital advertising. This Autumn, whomever you talk to will tell you this: internet advertising yields are taking a dive. CPMs (cost per thousand page views), now down to single digits, keep falling. This [...]
October 7, 2012 – 8:55 pm
Tweet Combine the enduring strength of media brands with emerging mobility reading habits: the result could boost digital news. The equation in the headline is based on a simple, important fact: By and large, digital users still trust old news outlets. In the new world, media brands are far from dead, predictions of their [...]
September 30, 2012 – 7:25 pm
Tweet Atlantic’s new digital venture named Quartz is aimed at global business people. It innovates in many radical ways, but its business model remains dicey. Two years ago, Atlantic Media’s president Justin Smith was interviewed by the New York Times. The piece focused on the digital strategy he successfully executed: “We imagined ourselves as a [...]
September 23, 2012 – 5:12 pm
Tweet GenerationY will — paradoxically — pay a high price for giving up its privacy to Facebook. Taos, New Mexico, Fall 2012. At 18, Tina Porter has been on Facebook for four years. Duly briefed by her parents, a teacher and a therapist, she takes great [...]
September 17, 2012 – 4:06 am
Tweet Why the right use of Big Data can change the economics of digital publishing. Digital publishing is vastly undervalued. Advertising has yet to fulfill its promises — it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20 billion Opportunity Mirage). Readers come, and often go, [...]
September 9, 2012 – 10:33 pm
Tweet How Google could reshape online market research and also reinvent micro-payments. Eighteen months ago — under non disclosure — Google showed publishers a new transaction system for inexpensive products such as newspaper articles. It worked like this: to gain access to a web site, the user is asked to participate to a short consumer [...]
September 2, 2012 – 10:22 pm
TweetFor quite a while, I’ve been advocating a newspapers price hike. My take: the news market is undergoing an irreversible split. On one side, digital distribution (on web, mobile and tablets) will thrive through higher volumes and deeper penetration; revenue is not easy to squeeze out of digital subscribers and advertisers but, as some consolation, [...]
TweetIs there a future for The Daily? According to last week’s reports by The New York Observer and The New York Times, News Corp’s “tablet newspaper” is on probation: Rupert Murdoch might pull the plug on The Daily which looses $30 million a year. But, in an open email to the publication’s staff, Jesse Angelo, [...]
TweetThis is a story of pride vs. geekiness: Traditional newspapers that move online are about to lose the war against pure players and aggregators. Armed with the conviction their intellectual superiority makes them immune to digital modernity, newspapers neglected today’s internet driving forces: relying on technology to build audiences and the ability to coalesce a [...]
