advertising

The Internet Creative Deflation

When LG, the cell phone manufacturer, started work on far-reaching future concepts for handset, it had two choices. The most obvious one was setting up a competition between world-class design firms, getting a stampede and a bidding war as a result, and picking one firm to work on its concept-phones. The Korean electronics giant took another path: crowdsourcing.  LG Mobile Phone teamed-up with CrowdSpring, a marketplace for creative works, to organize a contest, with the following pitch:
“Predict what’s next. What do you think mobile phones should look like in 2, 5, or 10 years? We are asking for your help. We’re NOT looking for a long list of specs or phone ideas that already exist. We’re looking for a cool new concept or “big idea” supported by usage scenario illustrations”. More

Advertising: real change must happen

The brutal recession reveals how flawed the current Internet business model is. As advertising-only business models are falling apart, even the Google ecosphere is under stress. The search giant’s preservation of its margins at the expense of its media partners’ revenue stream could be shortsighted.  –First of two parts.

Sorry to be blunt, but Internet advertising sucks. Most campaigns are an incentive to install AdBlock software, the most popular Firefox plug-in (45m downloads in 3 years).  “Splash”, “pull-down”, “sliding block”, all sorts of ads suddenly invade your screen. They are nothing but a nuisance. If you’re fast enough, you close the ad before it finishes loading.  And we have the most irritating form of banners, the ones with the sound always loudly on when you inadvertently mouse-over over them. More