The iPad is all about design, and interface expectations. From a graphic design standpoint, with the iPad, the quantum leap is its ability to render layouts, typefaces, page structure. No more web HTML lowest common denominator, here. What comes out from an art director gets WYSIWYGed on the iPad — if the implementation is right.
Two things will be needed, though : talent and tools. Talent requirements for the iPad won’t be limited to conceiving great graphic arrangements fitting the 9’7″ (25cm) screen. As in multimedia journalism where storytelling talent is to be enhanced by technical skills, layout and contents will have to be supported by great technical implementation. Clumsiness is not an option.
As for the tools, there is a need for what I’ll call “the first layer” of content creation, i.e. the design phase that stands above the hard coding. What we need is a set of tools to be used by production people to arrange contents; it is badly needed: consider how often multimedia designers rely on… PostIt to sketch their projects out. Apple could provide this toolkit, of course. As for others, don’t count on Quark Xpress, they badly missed the web design train, but rely more on Adobe, they’re said to have an iPad design toolbox in the pipeline.
2. Innovation / Disruption
The app market is likely to split into two different paths. “Generation 1″ iPad applications will be a direct translation of the print reading experience, slightly improved using the finger-as-a-pointing-device feature for browsing and zooming. That’s the Wall Street Journal way. No point in blaming their designers; like everybody else, they had to crash-code their apps: game developers are handled console prototypes 12 to 24 months in advance of the actual release; for the iPad, it was just weeks. (We’re told many apps never “saw” an actual iPad before they shipped, they were written and tested entirely on the software simulator that comes with the Apple development tools…)
“Generation 2″ apps will have to reinvent navigation, the invitation and handling of user input, the integration of videos or animated graphics, a key challenge.
Publishers will be well advised to stimulate out-of-the box thinking by drilling into new pools of designers, through public, crowdsourced contests. Inevitably, great stuff will emerge; it will not be applicable before a year or two, but this innovative/disruptive stimulus approach is essential (not only for media, but also for books). More