Unlike their dead tree ancestors, online publications provide an interesting view on what readers actually like. Most news sites have Most E-mailed, Most Viewed and Most Blogged or Most Commented lists. Some even propose Editor’s Picks. For today, I’ll share non-statistical findings, influenced, needless to say, by my personal reading habits.
Let’s start with the New York Times (surprise). Over the Most E-Mailed in the Past 30 Days we have 25 stories distributed as follows:
- Opinion: 11 articles. This label encompasses a wide spectrum, starting with high caliber in-house contributors such as Economics Nobel Prize Paul Krugman: see his Now That’s Rich piece criticizing the defense of tax cuts by conservative politicians. Amazingly, since August 23rd, his column has stayed on the chart and generated a stream of 523 comments. In this one-month selection, Paul Krugman has no less than four columns in the top 25, which is pretty remarkable since he doesn’t exactly belong to the Lady Gaga kind of beat.
This Most E-Mailed segment includes serious Op-Ed contributors such as former Labor Secretary Robert Reich, who wrote How to End the Great Recession, but also a column by best-selling author John Grisham, titled Boxers, Briefs and Books, in which he recounts how he became a writer. I can’t resist giving you his lead paragraph:
I WASN’T always a lawyer or a novelist, and I’ve had my share of hard, dead-end jobs. I earned my first steady paycheck watering rose bushes at a nursery for a dollar an hour. I was in my early teens, but the man who owned the nursery saw potential, and he promoted me to his fence crew. For $1.50 an hour, I labored like a grown man as we laid mile after mile of chain-link fence. There was no future in this, and I shall never mention it again in writing.
- Technology: 5 articles. Your brain on computers is among the most shared, especially the outdoor account of a group of neuroscientists wandering the Colorado River as they try to disconnect themselves from the information overflow. Others liked pieces include lighter subjects: Photos on the Web That Reveal Secrets, Like Where You Live, or Your Own Hot Spot, and Cheap. The relative weight of tech stories is tied to the nature of the medium. Readers who take the paper version of the Times probably read less nerdy stuff. (Historically, the New York Times has always been quite good at covering technology — this “education” of readers undoubtedly played a significant role in the NYTimes.com’s success on the web).
- Business: 2. But Will It Make You Happy? (How you spend has a greater effect on your happiness than how much you spend, researchers say). And a rather stern piece on Housing that Fades as a Mean to Build Wealth. More