Category Archives: magazines

Managing the magazine component of newspapers

March 21, 2010 – 8:42 pm

TweetThis is the second part of a series about the evolution of print media. Part I here. A few years ago, the founder of the French daily Liberation was asked what he would do if he had unlimited resources to run his paper: “I would do a magazine everyday”, he said. During the late 80′s, [...]

Edited by Frédéric Filloux | Also posted in journalism, newspapers | Tagged , | Comments (9)

The 2010 Media Watch List

January 3, 2010 – 6:22 pm

TweetNo predictions, just a few of many hot topics for the newborn year. Paywalls. 2010 could see a significant number of newspapers jumping into the paid-for option. Among the conditions to be met: – Grouping around a toll collector. It could be Journalism Online in the US, a big media group in Europe, or even [...]

Edited by Frédéric Filloux | Also posted in advertising, mobile internet, newspapers, online publishing | Tagged , | Comments (13)

A Case Study: Le Figaro’s Advertising Gamble

September 20, 2009 – 11:08 am

Tweet Let’s start with a counterintuitive move: At a time when, all over the world, publishers are  tired of the red-ink their printing plans produce and dream of dumping the dinosaurs, the historic French daily Le Figaro fires up this Monday a brand new €80M printing facility to launch a redesigned edition. Behind this apparently [...]

Edited by Frédéric Filloux | Also posted in newspapers, online publishing | Comments (22)

Media: What’s left for the brand ?

August 2, 2009 – 6:36 pm

TweetA well-established brand is supposed to be a key asset. Everybody keeps dreaming of building a long-lasting brand with lots of positive attributes. How true is it for media ? In the rapidly changing environment, in the massive shift towards electronic media (and the vaporization of value that goes along with it), how relevant is [...]

Edited by Frédéric Filloux | Also posted in journalism, newspapers | Tagged , | Comments (6)

The Niche Temptation

May 17, 2009 – 6:12 pm

TweetUpdate : Newsweek just launched its brand new site today. Story on the Editors Weblog. Very few industries are tempted to drastically and willingly reduce their base in order to increase each customer’s value. The magazine sector is one such industry. This month, Newsweek gets its strategic turnaround under way: a redesigned magazine, less news [...]

Edited by Frédéric Filloux | Comments (5)