Tweet Internet measurement techniques need a complete overhaul. New ways have emerged, potentially displacing older panel-based technologies. This will make it hard for incumbent players to stay in the game. The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor’s browser. In [...]
February 24, 2013 – 9:00 pm
Tweet A closer look at Google’s patent for its news retrieval algorithm reveals a greater than expected emphasis on quality over quantity. Can this bias stay reliable over time? Ten years after its launch, Google News’ raw numbers are staggering: 50,000 sources scanned, 72 editions in 30 languages. Google’s crippled communication machine, plagued by bureaucracy [...]
February 3, 2013 – 8:43 pm
Tweet At the last minute, ending three months of tense negotiations, Google and the French Press hammered a deal. More than yet another form of subsidy, this could mark the beginning of a genuine cooperation. Thursday night, at 11:00pm Paris time, Marc Schwartz, the mediator appointed by the French government got a call from the [...]
January 20, 2013 – 8:53 pm
Tweet Google and the French press have been negotiating for almost three months now. If there is no agreement within ten days, the government is determined to intervene and pass a law instead. This would mean serious damage for both parties. An update about the new corporate tax system. Read this story in Forbes by [...]
October 28, 2012 – 9:47 pm
Tweet At the NYT Company, in ten years, the share of quarterly revenue attributed to circulation grew from less than 30% to more than half today… The stock market brutally punished the New York Times for its worse-than-expected quarterly earnings. Are financial analysts completely blind? How come they didn’t foresee the decline in advertising revenue [...]
October 21, 2012 – 8:02 pm
Tweet Web sites will soon fall into two categories: high audience low yield, low audience higher yield. Such a divide will impact digital advertising. This Autumn, whomever you talk to will tell you this: internet advertising yields are taking a dive. CPMs (cost per thousand page views), now down to single digits, keep falling. This [...]
September 30, 2012 – 7:25 pm
Tweet Atlantic’s new digital venture named Quartz is aimed at global business people. It innovates in many radical ways, but its business model remains dicey. Two years ago, Atlantic Media’s president Justin Smith was interviewed by the New York Times. The piece focused on the digital strategy he successfully executed: “We imagined ourselves as a [...]
September 17, 2012 – 4:06 am
Tweet Why the right use of Big Data can change the economics of digital publishing. Digital publishing is vastly undervalued. Advertising has yet to fulfill its promises — it is nosediving on the web and it failed on mobile (read JLG’s previous column Mobile Advertising: The $20 billion Opportunity Mirage). Readers come, and often go, [...]
TweetIs there a future for The Daily? According to last week’s reports by The New York Observer and The New York Times, News Corp’s “tablet newspaper” is on probation: Rupert Murdoch might pull the plug on The Daily which looses $30 million a year. But, in an open email to the publication’s staff, Jesse Angelo, [...]
TweetThis is a story of pride vs. geekiness: Traditional newspapers that move online are about to lose the war against pure players and aggregators. Armed with the conviction their intellectual superiority makes them immune to digital modernity, newspapers neglected today’s internet driving forces: relying on technology to build audiences and the ability to coalesce a [...]
