Category Archives: social networks

Understanding the Digital Natives

July 25, 2010 – 8:30 pm

They see life as a game. They enjoy nothing more than outsmarting the system. They don’t trust politicians, medias, nor brands. They see corporations as inefficient and plagued by an outmoded hierarchy. Even if they harbor little hope of doing better than their parents, they don’t see themselves as unhappy. They belong to a group [...]

Edited by Frédéric Filloux | Also posted in Uncategorized | Comments (16)

The Facebook Micropayment System

August 31, 2009 – 8:09 am

This week’s question: Will Facebook launch a so-called “PayPal killer”, a micropayment system for members to pay for goods real or virtual? To me, this is a Flat Earth debate, meaning there is no debate, Facebook is ideally placed to become a powerful payment system player. First, a bit of history: the Minitel. Once upon [...]

Edited by Jean-Louis Gassée | Tagged , | Comments (6)

Monetizing a social network, the Skyrock case

June 21, 2009 – 4:38 pm

In the social network business, the European success story is called Skyrock. Built on top of the #1 FM radio station for 18-25 year-olds, it first expanded into a blog platform, then into a full-blown social network making full use of links users waved between themselves. In Europe, according to ComScore, Skyrock.com ranks #3 among [...]

Edited by Frédéric Filloux | Also posted in advertising, radio & TV | Comments (10)